上海楼市的豪宅"日光"还在延续。 5月21日，位于上海黄浦区的上海壹号院三批次迎来线下开盘，当日实现销售额40.25亿元，6 4套房源全部售罄。 而房企此前公开披露的信息显示，5月10日，陆家嘴太古源·源邸开盘入市，当日只剩两套；紧接着，均价19.5万元/平方米、被称为"全国单价地王"的绿城 潮鸣东方开盘即宣告售罄；5月12日，上述上海壹号院结束认购，认筹率超过267%，是今年黄浦区首个触发积分制的项目。 公开信息显示，上海壹号院于去年8月首次开盘，33套房源当日售罄。今年1月第二批次开盘，当日去化率超96%。此次三批次"日光"后，该项目年内累计 销售额108.71亿元，成为2025年全国首个单盘破百亿元的项目。 徐汇区的绿城潮鸣东方，单套总价5500万元～1.5亿元，191组认购买家中，约30%的身份证号位于上海地区，其余身份证号位于上海以外地区。陆家嘴太 古源·源邸的118组有效认购买家中，持上海身份证的买家约26组，仅占到总客户量的约22%，其余来自浙江、江苏及其他区域。 此次三批次推出6 4套房源，主力户型面积约300～350平方米。另有两套房源面积约6 42平方米以及1010平方米，均价18.5万元 ...

Core Insights - The luxury real estate market in Shanghai is experiencing a strong demand, with several high-end properties selling out quickly and achieving record prices, indicating resilience despite global economic uncertainties [1][4][9] - In contrast, the suburban real estate market is struggling, with some new developments facing zero subscriptions and having to cancel their sales events [1][10][11] Group 1: Luxury Market Performance - Multiple luxury properties in Shanghai's inner ring, such as Lujiazui Taikoo Source and Greentown Chaoming Dongfang, have seen rapid sales, with the latter achieving a sales total of 6.988 billion yuan on its opening day [1][4] - The Lujiazui Taikoo Source project sold 55 out of 57 units on the opening day, reflecting a strong market interest with a subscription rate exceeding 220% [4][5] - The Shanghai market recorded a total of 175 luxury units sold within two days, with the highest transaction reaching 180 million yuan for a 731-square-meter duplex [1][9] Group 2: Suburban Market Challenges - The suburban areas of Shanghai, including Pudong, Qingpu, and Songjiang, are facing a stark contrast, with some new projects experiencing low or zero subscription rates, leading to the cancellation of their sales events [1][10][11] - Projects like Jinglan Bay in the Pudong New Area reported no registrations during the subscription period, resulting in the cancellation of the lottery system for selecting buyers [10] - Developers in suburban regions are expressing concerns about the lack of market interest, with some opting to halt promotions and maintain a low profile until market conditions improve [11]

本报记者 郭阳琛 张家振 上海报道 （绿城潮鸣东方项目开盘现场。受访者/图） 时隔仅8个多月，原小米徐汇滨江总部、现全国"单价地王"地块迎来入市变身为号称"2025年上海市三大 豪宅之一"的绿城潮鸣东方项目。 《中国经营报》记者日前从绿城中国方面了解到，绿城潮鸣东方首开便推出所有的120套房源，均价 19.5万元/平方米，单套总价最高1.54亿元，总销售额达69.88亿元。 这只是2025年上海市豪宅市场火热的一个缩影。陆家嘴太古源·源邸第二批次推出57套房源，当天售出 55套，总销售额57.6亿元；上海壹号院三批次4天半内收获171组意向客户，认筹率超267%，成为2025 年上海市黄浦区首个触发积分制的项目。 业内人士分析称，在全球经济不确定性加剧的背景下，核心城市的优质资产正成为资金的"避风港"。其 中，上海市的豪宅作为"硬通货"，成为对抗货币贬值的有效工具。预计短期内上海市核心区豪宅年涨幅 将维持在3%—5%之间，而远郊区的"伪豪宅"价格或继续阴跌。 单价逼近20万元/平方米 5月11日，位于上海市徐汇滨江板块的绿城潮鸣东方正式开盘，120套房源当日全部售罄，总销售额 69.88亿元。据悉，该项目销售 ...

2025.05. 06 北京：楼盘直降百万吸引成交 楼市"金三银四"刚刚过去，各大房企却毫无松懈，在这个五一假期再掀"激战"。 记者采访获悉，今年五一小长假，北京等全国多个城市，新房市场都掀起了一波促销潮。在北京，多个热门区 域均推出力度空前的优惠房源，涵盖住宅、别墅、平层等各种不同产品，有改善型项目特价房总价直降百万 元。 本文字数：3994，阅读时长大约7分钟 作者 | 第一财经 孙梦凡、郑娜、马一凡 新房直降百万吸引成交、热点项目深夜不打烊、全国"单价地王"项目认购火爆......这个"五一"小长假，火热的 不仅是出游，还有热点城市的新房。 第一财经采访了解到，五一期间，在北京等全国多个重点城市，开发商都铆足劲大力推盘，优惠力度也十分可 观，有房企项目入市后去化效果较好，到假期结束时，首批推出房源已基本清完，目前正内部申请提前加推。 新房市场的局部火热，很大程度上是受当下产品升级助推。当前，能在各地实现热销的楼盘，要么优惠力度大 性价比高，要么是在住宅"国标"升级带动下，项目设计、产品质量、得房率等都明显超过旧有楼盘。 反观二手房市场，传统三四月"小阳春"旺季过后，市场出现一定惯性休整，但整体依然在企稳 ...

Group 1 - The "May Day" holiday has sparked a competitive rush in the real estate market, with significant foot traffic observed at various sales offices in Shanghai [2][4] - The sales offices in both Minhang and Yangpu districts are experiencing high customer volumes, leading to temporary measures such as limiting entry and combining groups for viewings [4][6] - A notable increase in housing supply is anticipated, with developers responding to strong buyer interest by launching additional units, such as a new building with approximately 60 additional units at the Poly Bund project [6][8] Group 2 - The market shows a strong demand for high-end improvement products, with a notable increase in the number of new housing projects being announced [8][12] - Recent data indicates that 1,271 residential units across eight new projects were announced, with prices ranging from 29,600 to 124,673 yuan per square meter [9][11] - The overall market recovery is supported by increased purchasing power, with a significant number of high-end properties attracting buyer interest, indicating a robust demand for quality housing [12]