Investment Rating - The report indicates a warming trend in the new housing market, with a 3.9% increase in daily housing search heat compared to the previous period, although it remains 10.3% lower year-on-year [4][5]. Core Insights - The new housing market shows signs of recovery, with a notable increase in daily online housing search heat during the May Day holiday period, despite a year-on-year decline [4][5]. - The report highlights a significant divergence in market performance across different cities, with some cities experiencing a decline of over 10% compared to last year [5][7]. - The second-hand housing market has seen a sharp decline in search heat, dropping 15.3% year-on-year, marking the lowest level in six years [15][16]. Summary by Sections New Housing Market - The average daily search heat for new homes increased by 3.9% compared to the previous five days and 2.5% compared to the entire month of April [4]. - Among the 66 monitored cities, only a few cities like Chongqing and Changchun maintained stable search heat compared to last year [4][7]. - First-tier and new first-tier cities showed relatively smaller declines in search heat, with Shanghai and Guangzhou having high interest in premium projects [7][8]. Second-Hand Housing Market - The search heat index for second-hand homes fell to 0.38, a decrease of 15.3% compared to the same period last year, with first-tier cities experiencing the most significant drop of 20.8% [15][16]. - The decline in second-hand housing market heat is attributed to a fundamental shift in the policy environment and reduced market stimulation [16]. Consumer Behavior - The report notes that consumer spending has shifted towards short-term entertainment experiences, impacting housing demand during the holiday period [5][16]. - The number of domestic travelers reached 314 million during the holiday, reflecting a 6.4% increase year-on-year, which contributed to the diversion of potential homebuyers [5][16].

作为楼市晴雨表，二手房市场往往成为被关注的重点对象。刚刚过去的五一假期，深圳二手房市场依旧 有不错的表现。不过，有业内人士认为楼市维持"热度"仍需多方助力。 记者综合多家中介机构的数据发现，刚刚过去的五一假期，深圳二手房依旧有不错的表现。据深圳贝壳 研究院监测，今年五一假期期间，贝壳深圳合作门店二手房签约量较去年同期增长66%，新房签约量增 长17%。深圳中原的数据显示，二手房带看量同比增长14%。深圳乐有家提供的数据显示，乐有家门店 二手住宅看房量同比增长16.3%，门店签约量同比增长27.7%，相较去年有明显上涨，说明去年"9·29新 政"的政策边际效应还在持续，深圳楼市逐步"止跌回稳"。 另据统计，5月1日至5日深圳全市主要中介机构带看20684人次，促成交易367套，其中完成网签63套， 较去年同期增长36.96%。 记者在深圳罗湖和福田区采访时，有购房者表示不管是新房还是二手房，还是会期待更大的"让利空 间"。"现在深圳二手房市场有个比较有趣的现象，一方面是挂牌量的增加，市场上总会有些二手房业主 因为市场政策、资金周转等原因急于出售，性价比高的'笋盘'就会比较容易成交，所以整体价格还是保 持稳定，购 ...