Core Insights - The Chinese consumer market is undergoing structural adjustments, with traditional consumption growth engines under pressure while new generation consumers are emerging, leading to a focus on "finding consumption power" [1] - The report from Beijing Business Daily outlines consumer trends, emphasizing that value concepts dominate, emotional drivers outweigh price drivers, and scenario innovation is reshaping consumption patterns [1] Consumer Attitudes - Domestic consumers are becoming more cautious in their spending, necessitating brands to seek growth within a stagnant market, although overall consumption willingness remains stable [3] - Consumers prioritize product quality over brand loyalty, as evidenced by a significant portion of restaurant consumers indicating they do not care about brand as long as the product is good [4] Value Sensitivity - The balance between quality and price is becoming crucial as consumers seek optimal solutions in product quality, performance, and pricing, particularly in the live-streaming e-commerce sector [6] - Consumers are willing to pay a premium for unique flavors in craft beer and higher-priced items in the trendy toy sector, indicating a shift towards value recognition over price temptation [6] Emotional Value - Emotional connections with brands can reduce price sensitivity, with brands focusing on emotional value seeing a 42% higher repurchase rate compared to traditional brands [9] - Examples include limited edition collaborations that create a sense of collectibility and storytelling in luxury brands that enhance perceived value [9][11] Scenario Innovation - High quality-to-price ratios combined with scenario-based operations are key to retaining consumers, with brands creating immersive experiences in flagship stores and restaurants adapting to diverse dining scenarios [12] - The craft beer market is evolving towards a multi-scenario approach, combining traditional bars with home consumption and outdoor activities to meet diverse consumer needs [12] Conclusion - Different sectors are redefining consumption scenarios, emphasizing the importance of refined operations and customer retention as a sustainable competitive advantage in the market [13]

Core Insights - The Chinese consumer market is undergoing a structural adjustment, with traditional consumption growth engines under pressure while new consumer segments and interests emerge, leading to a focus on "finding consumption power" [1][3] - A report titled "Finding Consumption Power" highlights three major trends reshaping consumer choices: rational consumption dominating, value concepts reconstructing consumption patterns, and emotional drivers surpassing price drivers [1][3] Group 1: Industry Trends - The report identifies a shift from quantity to quality in consumption, necessitating businesses to understand the flow and activation of consumption power [3] - In the live e-commerce sector, "contradictory consumption" is pushing for quality improvements, with consumers seeking a balance between product quality and price, leading to a direct supply model [4] - The fast fashion industry is transitioning from scale expansion to value deepening, with a consensus on "closing small stores and opening large ones," driven by consumer demand for quality and personalization [4] Group 2: Consumer Behavior - The restaurant industry reveals a "curiosity-driven, quality-loyal" consumption logic, with successful restaurants having a high repeat customer rate of 60%, emphasizing the importance of refined operations and repurchase rates for sustained growth [4][6] - The craft beer market shows a structural shift in consumption scenarios, moving from offline to online and from niche to mainstream, with scenario innovation becoming a key growth point [6] - The development of the trendy toy industry reflects the value of IP content ecosystems, where rational consumer decision-making emphasizes emotional connections and social value as core growth drivers [6][8] Group 3: Future Outlook - The transformation in the consumer market is fundamentally a competition of "insight into human needs," where consumption power will not disappear but will shift and be reborn in new forms [8] - Future business winners will be those who can provide value in rational consumption, create experiences amidst diverse demands, and maintain long-termism in a rapidly changing environment [8]