Word of the day: 水军https://t.co/W0BMI3n58CSee how many complainers 👇 are from accounts you don't recognize. Most of them are new accounts, with low followers.While we are not perfect, we spend time on improving ourselves. Let them spend their time on us too. ...

Core Viewpoint - The article highlights the increasing threat of organized online attacks, particularly through "water armies," which have become a significant concern for technology companies and their reputations in a competitive market [5][6][14]. Group 1: Organized Attacks and Their Impact - In 2025, major companies have reached a consensus that "water armies" are the primary adversary, with at least eight tech companies publicly accusing organized attacks this year [5][6]. - The case of the Antigravity A1 drone from Yingshi illustrates the issue, as over 2,500 malicious comments appeared online shortly after its launch, prompting the company to file a police report [5][10]. - The rise of water armies has transformed from a background noise to a strategic tool in business competition, with companies now offering rewards for information on these malicious activities [5][14]. Group 2: Nature and Organization of Water Armies - Water armies are defined as organized groups that manipulate information to damage a company's reputation, often hired to spread negative comments or extort companies [12][24]. - The phenomenon has spread across various industries, including the automotive sector, where companies like Xiaomi and Li Auto have also reported similar attacks [12][13]. - The tactics of water armies have evolved, utilizing advanced technology and AI to create more sophisticated and believable fake comments, making them harder to detect [16][17]. Group 3: Challenges in Combatting Water Armies - Companies face significant challenges in proving the organized nature of water army attacks, as it requires extensive evidence collection and analysis of user behavior [17][19]. - Legal recourse is often limited, as many negative comments do not meet the threshold for defamation, making it difficult for companies to take action against water armies [17][24]. - The response from platforms varies, with some taking a long time to act on complaints, leaving companies vulnerable to ongoing attacks [18][19]. Group 4: The Broader Implications for Innovation - The ongoing battle against water armies diverts resources and attention from innovation, as companies must focus on managing public perception rather than product development [25]. - The article emphasizes the importance of protecting innovators and the detrimental effects of being drawn into a public relations war, which can overshadow genuine technological advancements [25].

Core Points - SAIC Roewe is publicly soliciting clues about malicious public relations and water army activities, offering rewards up to 5 million RMB for valid information [1][2] - The initiative is part of a broader campaign by the Ministry of Industry and Information Technology and other departments to address online chaos in the automotive industry [2][4] Group 1 - The company is seeking evidence of malicious rumors, defamation, and commercial disparagement against its brands, including self-media accounts and marketing agencies involved in spreading false information [1] - Rewards for valid clues will range from 10,000 to 5 million RMB, depending on the importance and impact of the information provided [1] - The company has committed to strict confidentiality measures to protect the safety of whistleblowers [1] Group 2 - The recent initiative aligns with a three-month nationwide campaign to rectify online chaos in the automotive sector, focusing on illegal profit-making, exaggerated and false advertising, and malicious attacks [2] - Key issues targeted include the use of advanced technologies to create new forms of "internet water army" that generate false content and manipulate public sentiment against competitors [4] - Other companies in the industry, such as BYD and Zeekr, have also implemented high-reward strategies to combat online black public relations, with rewards reaching up to 5 million RMB [4]

Group 1 - Company SAIC Roewe has officially announced the public solicitation of clues regarding malicious public relations and water army activities targeting the company and its brand [1] - The company aims to combat organized and malicious black public relations and is seeking evidence of behaviors such as spreading false information, defamation, and commercial slander [1][2] - Evidence sought includes social media accounts, marketing accounts, chat records, audio and video materials, emails, contracts, and financial transaction documents [2] Group 2 - SAIC Roewe will reward whistleblowers with amounts ranging from 10,000 to 5 million RMB based on the importance of the clues and the value of the case [2] - The company promises strict confidentiality for the whistleblower's information to ensure their safety [2]

Core Viewpoint - NIO's legal department has reported on malicious infringement incidents affecting the company, highlighting the need for legal action against defamation and attacks on its brand and users [1][3]. Group 1: Legal Actions and Infringement Cases - NIO has identified a network account "2018 Armor Dragon" that has posted thousands of defamatory comments against the brand and its users over the past year [1]. - A court has issued a first-instance judgment requiring the account holder to delete all infringing content, publicly apologize to NIO, and bear economic compensation [1]. - Since 2025, NIO has taken legal action against hundreds of infringing accounts, addressing millions of pieces of defamatory information [3]. Group 2: Brand Protection and Response Strategy - Following the launch of the new ES8 and the successful market performance of the flagship SUV L90, NIO has faced organized smear campaigns and attacks [3]. - NIO has activated a proactive defense mechanism to monitor infringement activities, collect evidence, and has identified some related MCN organizations [3]. - The company emphasizes its commitment to maintaining its values and welcomes constructive criticism, but will not tolerate malicious infringement or black public relations [3].