Core Points - SAIC Roewe is publicly soliciting clues about malicious public relations and water army activities, offering rewards up to 5 million RMB for valid information [1][2] - The initiative is part of a broader campaign by the Ministry of Industry and Information Technology and other departments to address online chaos in the automotive industry [2][4] Group 1 - The company is seeking evidence of malicious rumors, defamation, and commercial disparagement against its brands, including self-media accounts and marketing agencies involved in spreading false information [1] - Rewards for valid clues will range from 10,000 to 5 million RMB, depending on the importance and impact of the information provided [1] - The company has committed to strict confidentiality measures to protect the safety of whistleblowers [1] Group 2 - The recent initiative aligns with a three-month nationwide campaign to rectify online chaos in the automotive sector, focusing on illegal profit-making, exaggerated and false advertising, and malicious attacks [2] - Key issues targeted include the use of advanced technologies to create new forms of "internet water army" that generate false content and manipulate public sentiment against competitors [4] - Other companies in the industry, such as BYD and Zeekr, have also implemented high-reward strategies to combat online black public relations, with rewards reaching up to 5 million RMB [4]

Group 1 - Company SAIC Roewe has officially announced the public solicitation of clues regarding malicious public relations and water army activities targeting the company and its brand [1] - The company aims to combat organized and malicious black public relations and is seeking evidence of behaviors such as spreading false information, defamation, and commercial slander [1][2] - Evidence sought includes social media accounts, marketing accounts, chat records, audio and video materials, emails, contracts, and financial transaction documents [2] Group 2 - SAIC Roewe will reward whistleblowers with amounts ranging from 10,000 to 5 million RMB based on the importance of the clues and the value of the case [2] - The company promises strict confidentiality for the whistleblower's information to ensure their safety [2]

Core Viewpoint - NIO's legal department has reported on malicious infringement incidents affecting the company, highlighting the need for legal action against defamation and attacks on its brand and users [1][3]. Group 1: Legal Actions and Infringement Cases - NIO has identified a network account "2018 Armor Dragon" that has posted thousands of defamatory comments against the brand and its users over the past year [1]. - A court has issued a first-instance judgment requiring the account holder to delete all infringing content, publicly apologize to NIO, and bear economic compensation [1]. - Since 2025, NIO has taken legal action against hundreds of infringing accounts, addressing millions of pieces of defamatory information [3]. Group 2: Brand Protection and Response Strategy - Following the launch of the new ES8 and the successful market performance of the flagship SUV L90, NIO has faced organized smear campaigns and attacks [3]. - NIO has activated a proactive defense mechanism to monitor infringement activities, collect evidence, and has identified some related MCN organizations [3]. - The company emphasizes its commitment to maintaining its values and welcomes constructive criticism, but will not tolerate malicious infringement or black public relations [3].