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凭什么中国人吃水果可以这么便宜?
虎嗅APP· 2025-10-12 09:15
Core Viewpoint - The article discusses the evolution of China's fruit industry, highlighting the shift from scarcity to abundance, and the impact of technological advancements and improved agricultural practices on fruit prices and availability [5][16]. Group 1: Industry Evolution - In the past, fruits were considered luxury items in China, with limited availability and high prices due to low production and high wastage rates [17][27]. - The planting area for Sunshine Rose grapes increased from less than 150,000 acres in 2015 to approximately 1.5 million acres now, while blueberry cultivation reached 1.4 million acres last year [12][13]. - Technological advancements, such as AI and automated nutrient management in large-scale farms, have significantly improved production efficiency [15]. Group 2: Price Dynamics - The price of blueberries has dropped from 24.9 yuan for 125 grams to 5 yuan per box during promotional events, indicating a significant reduction in consumer costs [8][9]. - The article emphasizes that the reduction in fruit prices is akin to a technological revolution, driven by large-scale production and the cultivation of superior varieties [28][30]. Group 3: Branding and Market Position - The lack of international brands in the Chinese fruit market limits the ability to command premium prices, as seen in the comparison between New Zealand's Zespri and China's Qifeng Fruit Industry [79][81]. - The article suggests that with ongoing improvements in standardization and branding, China is on the path to developing its own premium fruit brands [82]. Group 4: Cold Chain and Distribution - The development of cold chain logistics has enabled the export of fruits like lychee to international markets, with prices reaching up to 500 yuan per kilogram in Europe [66][67]. - Innovations in cold chain technology, such as mobile cooling units and space electric field preservation, have extended the shelf life of fruits significantly [69][70]. Group 5: Social Impact - The rise of fruit e-commerce has transformed labor dynamics, providing stable employment opportunities for individuals previously engaged in low-wage, unstable jobs [90][92]. - The article highlights that the affordability of fruits not only enhances consumer satisfaction but also contributes to broader social welfare and economic stability [94][96].
凭什么中国人吃水果可以这么便宜?
36氪· 2025-10-12 09:06
Core Viewpoint - The article discusses the evolution of China's fruit industry, highlighting the significant advancements in production, technology, and market accessibility that have transformed fruit consumption from a luxury to a more affordable staple for the general population [5][12]. Group 1: Historical Context - In the 1950s and 1960s, fruit was considered a luxury item in China, with limited availability and high prices, making it unaffordable for many [14][27]. - The lack of proper agricultural practices and market information led to high wastage and low profitability for fruit farmers, resulting in minimal fruit cultivation [20][25]. Group 2: Current Market Dynamics - The planting area for Sunshine Rose grapes has increased from less than 150,000 acres in 2015 to approximately 1.5 million acres today, while blueberry cultivation reached 1.4 million acres last year [10]. - Technological advancements, such as AI-managed nutrient solutions and large-scale planting bases, have significantly improved fruit production efficiency [10][12]. Group 3: Price Reduction and Accessibility - The article emphasizes that the reduction in fruit prices is akin to a technological revolution, driven by large-scale production and the development of superior fruit varieties [28][30]. - The availability of high-quality fruits at lower prices has made them accessible to a broader audience, with examples like blueberries dropping from 24.9 yuan per box to 5 yuan during promotions [7][10]. Group 4: Branding and Market Positioning - The lack of international branding for Chinese fruits limits their pricing power, as seen in the comparison between New Zealand's Zespri and China's Qifeng Fruit Industry [78]. - The article suggests that with ongoing improvements in standardization and branding, China could develop its own premium fruit brands in the future [80]. Group 5: E-commerce and Labor Dynamics - The rise of fruit e-commerce has eliminated middlemen, allowing for direct sales from producers to consumers, which has also led to price reductions [81]. - The shift towards e-commerce has restructured labor needs in the fruit industry, creating new job opportunities in logistics and customer service for previously underemployed individuals [82][84].