Sales Performance - The total sales for the last month were 65 vehicles, with 15 units of the 10 EM-P sold [3] - The most popular configurations were the 240Ultra and 120Ultra versions, each accounting for 50% of sales, while the most common color was black, making up 40% of the sales [3] - The 240 four-wheel drive sports version struggled to sell, averaging less than one unit per month due to its perceived low cost-performance ratio [3] Customer Demographics - The majority of buyers are male, with about 70% being new families preparing for or recently having children, balancing personal preferences with family needs [5] - Customers often compare the 10 EM-P with models like BYD Han L and Chery Fengyun A9L, with 40% of customers considering the latter due to its more conservative design [9] Competitive Analysis - Customers are particularly focused on electric range and comfort features when comparing competitors [13] - The 10 EM-P is often compared to the Buick Zhijing L7, with some customers favoring the latter for its longer electric range and perceived comfort [13] Pricing and Discounts - In January, the maximum discount offered was 12,000 yuan, which included an 8,000 yuan purchase tax subsidy and additional insurance and holiday bonuses [15] - The financial loan options available include a 5-year plan with a 0% interest rate for the first two years [17] Customer Feedback - Some customers expressed regret for not opting for the 240 km range version, finding the 120 km range inconvenient [18] - Feedback indicated that the engine noise becomes noticeable when the battery is low, and the "sentinel mode" consumes a significant amount of battery [19] Maintenance Costs - Engine maintenance is required annually or every 10,000 km, costing approximately 800 yuan per service, while the three-electric system maintenance is primarily for inspection, costing around 100 yuan [21] Additional Incentives - Special purchase subsidies are available for certain professions, including education, healthcare, and military personnel, with an additional 2,000 yuan discount for eligible buyers [22][23]

Core Viewpoint - The i6 orders are considered to be above good, with expectations for delivery and market performance being closely monitored in the upcoming months [1]. Group 1: Order and Delivery Expectations - By October 15, 2025, the company will have insights on potential negative public sentiment regarding i6 orders, expected order volume for the year, and delivery capacity [1]. - By January 15, 2026, the company will assess the impact of potential replacement subsidies and tax reductions on i6 orders [1][2]. - By March 1, 2026, the company will evaluate customer feedback on the i6 and other models post-Spring Festival, as well as projected sales for the first half of 2026 [2]. Group 2: Product Features and Comparisons - The i6 offers a comprehensive set of features at its price point, including a refrigerator, advanced suspension, and superior cabin technology compared to competitors [3]. - The i6 has a smaller perceived difference in quality compared to the L6 and L7 models, with notable features such as electric doors and additional comfort options [4]. - The i6 is expected to sell out its production capacity by the end of October, with potential changes in pricing strategies following the initial sales period [4]. Group 3: Market Dynamics and Challenges - The faster the i6 production capacity is sold, the more optimistic the market outlook will be, although uncertainties regarding tax increases and replacement subsidies may impact short-term orders [5]. - The complexity of market dynamics makes it challenging to quantitatively analyze the impact of known data on future orders, indicating a level of unpredictability in the automotive industry during this transitional phase [5].