Core Viewpoint - The Shanghai real estate market is experiencing a mixed performance, with new policies positively impacting transaction volumes, but significant disparities exist among different projects and locations [3][4][12]. Market Performance - In September, Shanghai's total housing transactions reached 2.07 million square meters, marking an 8% month-on-month increase and a 24% year-on-year increase [3]. - New housing transactions accounted for 550,000 square meters, with a month-on-month increase of 28% and a year-on-year increase of 14% [3]. - The second-hand housing market saw 18,000 transactions, reflecting a 3% month-on-month increase and a 27% year-on-year increase [3]. Policy Impact - The "Six Policies" introduced on August 26 aimed at optimizing housing market regulations have led to increased market activity, with a notable rise in both new and second-hand housing transactions [4][14]. - Following the implementation of these policies, daily transactions of second-hand homes increased by 12% compared to August [13]. Project Performance - High-end residential properties are becoming a significant support for the market, with "10万+" (over 100,000 yuan per square meter) projects dominating the top sales rankings [9]. - The project "翡云悦府" sold over 1,000 units within five months, although it did not maintain the initial sales momentum [5][6]. - Conversely, some projects, like "翎翠滨江," have struggled, achieving only a 12.6% signing rate since their launch [6]. Market Trends - The average subscription ratio for new projects in September was 0.75, indicating a higher level of interest compared to earlier in the year [10]. - The market is seeing a shift towards higher-priced properties, with a focus on mid-to-high-end products [10][11]. - The overall sentiment in the market remains cautious, with sellers adjusting prices to facilitate quicker sales [16][17].

Core Insights - The implementation of the "Shanghai Six Policies" has significantly boosted the housing market activity in Shanghai, leading to increased transaction volumes in both new and second-hand housing sectors during September [1][5]. Group 1: Market Activity - The "golden September" period has seen a peak in property viewings and consultations, with real estate agents actively engaging with potential buyers [1]. - In September, the total transaction volume for first and second-hand housing reached 2.07 million square meters, representing an 8% month-on-month increase and a 24% year-on-year increase [1][3]. Group 2: New Housing Market - The number of new housing projects launched in September was 43, with an average subscription rate of 0.75, up from 0.71 earlier in the year [3]. - The daily average transaction area for new housing projects increased by 33% compared to August, with a total of 550,000 square meters sold in September, marking a 28% month-on-month increase and a 14% year-on-year increase [3]. Group 3: Second-Hand Housing Market - The average daily transaction volume for second-hand housing showed a weekly increase, with September weekends averaging 891 transactions per day, a 22% increase from August [4]. - The total number of second-hand housing transactions in September was 18,000, reflecting a 3% month-on-month increase and a 27% year-on-year increase [4]. Group 4: Outer Ring Market Dynamics - The outer ring market has seen a notable increase in activity, with daily average transactions for new housing projects rising by 40% compared to August [5]. - Second-hand housing transactions in the outer ring accounted for 57% of the total market, with a 6% month-on-month increase and a 34% year-on-year increase [5].

Core Viewpoint - The recent notification from Shanghai's financial and tax authorities optimizes the personal housing property tax policy, effective from January 1, 2025, providing tax exemptions for certain qualified individuals and families [1][2]. Group 1: Policy Details - The notification exempts property tax for high-level talents and key industry professionals with a residence permit who purchase their first home in Shanghai [1]. - For families purchasing a second home or more, if the combined housing area per person does not exceed 60 square meters, the new property is also exempt from property tax; otherwise, tax will be levied on the excess area [1][2]. Group 2: Context and Implications - The new policy is a detailed implementation of the "Six Policies" released in August, which aimed to refine the property tax framework and support reasonable housing consumption [2]. - The policy is expected to benefit non-local families purchasing multiple homes, aligning their tax treatment with local families, thus reducing holding costs and stimulating market demand [4]. - Since the introduction of the property tax pilot in 2011, the tax exemption was previously limited to local residents, but recent adjustments have allowed non-local families to purchase multiple homes, enhancing market activity [3][4].