最近上海楼市的一则消息，让不少人刷新了对"房价"的认知。 位于黄浦区外滩街道的嘉里金陵华庭二。 首批推出的120套豪宅刚开盘就被一抢而空，单日销售额直接冲到98.43亿。 更让人咋舌的是，项目里一套865.49平米的复式房源，单价飙到32.68万/平，总价高达2.83亿。 不光创下上海新房备案单价的新纪录，更让不少人好奇：这么贵的房子，到底是谁在买？ | 81 | 2幢2号 | 2 | 201 | 四室二厅 | 449. 38 | 145, 000 | 65, 160, 100 | | --- | --- | --- | --- | --- | --- | --- | --- | | 82 | 2幢2号 | 3 | 301 | 四室二厅 | 149. 35 | 149, 000 | 66, 953, 150 | | 83 | 2幢2号 | 5 (4) | 501 | 四室二厅 | 447. 39 | 155, 000 | 69, 345, 450 | | 84 | 2幢2号 | 6(5) | 601 | 四至二厅 | 447.63 | 174, 800 | 78, 245, 724 | | 85 | 2種2号 ...

Core Viewpoint - The Shanghai real estate market is experiencing a mixed performance, with new policies positively impacting transaction volumes, but significant disparities exist among different projects and locations [3][4][12]. Market Performance - In September, Shanghai's total housing transactions reached 2.07 million square meters, marking an 8% month-on-month increase and a 24% year-on-year increase [3]. - New housing transactions accounted for 550,000 square meters, with a month-on-month increase of 28% and a year-on-year increase of 14% [3]. - The second-hand housing market saw 18,000 transactions, reflecting a 3% month-on-month increase and a 27% year-on-year increase [3]. Policy Impact - The "Six Policies" introduced on August 26 aimed at optimizing housing market regulations have led to increased market activity, with a notable rise in both new and second-hand housing transactions [4][14]. - Following the implementation of these policies, daily transactions of second-hand homes increased by 12% compared to August [13]. Project Performance - High-end residential properties are becoming a significant support for the market, with "10万+" (over 100,000 yuan per square meter) projects dominating the top sales rankings [9]. - The project "翡云悦府" sold over 1,000 units within five months, although it did not maintain the initial sales momentum [5][6]. - Conversely, some projects, like "翎翠滨江," have struggled, achieving only a 12.6% signing rate since their launch [6]. Market Trends - The average subscription ratio for new projects in September was 0.75, indicating a higher level of interest compared to earlier in the year [10]. - The market is seeing a shift towards higher-priced properties, with a focus on mid-to-high-end products [10][11]. - The overall sentiment in the market remains cautious, with sellers adjusting prices to facilitate quicker sales [16][17].

豪宅撑起市场 撰文｜包晶晶 编辑｜陈梦妤 封面图源｜包晶晶 其中，得益于新开盘项目认购水平提升及在售项目销售放量，一手住房成交55万平方米，环比增加28%、同比增14%；二手住房成交1.8万套，环比增加 3%、同比增加27%。 上海楼市在分化中走过"金九"，全力冲刺"银十"，有的楼盘算不上市中心，但顶着"10万+"的价格5个月卖了超过1000套；也有同样区位的新盘，开盘至今 网签率仅12.6%。 "前9个月上海市场表现还不错，新房量稳价升，二手房成交量也稳住了。市场一直处在调整过程中，成交量上能有这样的表现，新政还是有所发力 的。"上海中原地产市场分析师卢文曦在接受每经记者采访时表示。 注：8月26日，上海针对限购、信贷、公积金等六个方面优化楼市调控政策（沪六条），这是上海今年首次系统性调整房地产政策。 新房重现豪宅单次网签过百套 "今年生意还行，虽然和前两年相比肯定不好做。" 2025年的上海楼市，开局即冲刺。 头部房企加速供货，2024年11月底诞生的溢价40%新杨思"地王"（案名翡云悦府），仅两个多月后就把展厅开进了山姆会员店和中高端商场，随后便是一 连串紧锣密鼓的销售动作。9月27日开盘期间，翡云悦府 ...

Core Insights - The new policy "沪六条" has significantly stimulated housing demand in Shanghai, leading to notable increases in both new and second-hand property transactions, particularly in the outer ring areas [1][3][4] Market Performance - The implementation of the new policy has resulted in a marked recovery in the new housing market, with a weekly transaction volume increase of 7% for projects in key areas like Tang Town and Hongqiao [3][4] - The outer ring area has seen a substantial rise in transaction activity, with new home sales in this region accounting for 73.45% of total sales, a 12.29% increase from the annual average [3][5] - The second-hand housing market has also shown signs of recovery, with a 16677 unit transaction in September, including record-breaking single-day transactions exceeding 1000 units [6][7] Buyer Behavior - The new policy has lowered the purchasing threshold, leading to a significant increase in the proportion of improvement-oriented buyers [3][4] - There is a notable increase in inquiries and viewings, with a 14% rise in new listings and an 11% increase in customer consultations in the outer ring area [5][6] Developer Response - Developers are responding to the policy by accelerating project launches, with several high-end projects selling out quickly upon release [7][8] - The market for high-end properties remains robust, with significant sales recorded, including a single day sales figure of nearly 10 billion for a new project [7][8] Market Trends - The overall sentiment in the market is shifting, with buyers and sellers engaging in more intense price negotiations, indicating a competitive market environment [6][8] - The policy has effectively activated the second-hand market's replacement chain, enhancing liquidity and encouraging both first-time and improvement-oriented buyers to enter the market [4][6]

Group 1 - The core point of the article highlights the strong performance of the Kerry Jinling Huating project, which achieved a subscription rate of 190% and set a new record for new home registration prices in Shanghai at 32.68 million yuan per square meter [1][5][10] - Kerry Properties reported a contract sales amount of 16.186 billion HKD in the first half of the year, a year-on-year increase of 130%, and a reduction in the debt ratio by 3.1 percentage points [1][8][9] - The company aims to reduce its debt ratio to the low 30% range by the end of 2026 through the sales proceeds from the Jinling Huating project and other projects in Hong Kong and mainland China [1][9][10] Group 2 - The high-end residential market in Shanghai is experiencing a surge, with 12 out of 35 upcoming projects having a registration average price exceeding 100,000 yuan per square meter [2][10] - The scarcity of land in core areas of Shanghai is driving demand for high-end properties, with significant sales recorded in various luxury projects [10][12] - The market is expected to maintain a positive outlook due to supportive policies and the concentration of high-end project supply, which is likely to lead to increased transaction volumes [12][13]

Core Insights - The core viewpoint of the articles highlights the strong performance of the Kerry Jinling Huating project in Shanghai, which has set new records in the high-end residential market, reflecting the resilience and attractiveness of core assets in the city [2][3][9]. Company Performance - Kerry Construction's contract sales reached HKD 16.186 billion in the first half of the year, a 130% year-on-year increase, driven by the strong performance of the Jinling Huating project [2][5]. - The company aims to reduce its debt ratio to the low 30% range by the end of 2026 through the sales proceeds from the Jinling Huating project and other projects in Hong Kong and mainland China [2][6]. - The first phase of the Jinling Huating project sold out quickly, generating sales of approximately HKD 9.234 billion within three hours [4][5]. Market Trends - The high-end residential market in Shanghai is experiencing a surge, with 12 out of 35 upcoming projects having a registration average price exceeding CNY 100,000 per square meter [3][10]. - The overall transaction volume for new homes priced at CNY 30 million and above in Shanghai reached 1,096 units in the first half of 2025, indicating sustained demand for luxury properties [8][9]. - The market is expected to continue its upward trend due to supportive policies and the concentration of high-end projects, with analysts predicting further increases in sales volume [10][11]. Project Development - The Jinling Huating project is part of a larger mixed-use development that includes commercial and office spaces, with a total construction area of approximately 670,000 square meters [3][4]. - The project aims to revitalize the historical Jinling East Road area, contributing to urban renewal efforts in Shanghai [4][9]. - The second phase of the Jinling Huating project is set to officially launch on September 21, with expectations of strong sales performance similar to the first phase [7][10].

Core Viewpoint - The current real estate market in Shanghai is witnessing a significant shift, with a growing focus on high-end properties while the demand for affordable housing appears to be declining [3][5][9]. Group 1: Land Market Dynamics - Recently, Shanghai's land auction generated a total of 29 billion yuan in just two days, indicating strong demand for prime real estate [3]. - The auction results show that central city plots have premium rates exceeding 20%, while suburban areas have much lower premiums, highlighting a disparity in demand [4]. Group 2: High-End Market Confidence - The luxury housing market in Shanghai is thriving, with over half of the national sales of properties priced above 30 million yuan occurring in the city [5]. - In 2024, 1,096 new homes priced above 30 million yuan were sold, averaging six sales per day, with some properties exceeding 26,000 yuan per square meter [7]. Group 3: Shift in Buyer Preferences - There is a notable trend where buyers are opting for second-hand homes, with approximately 70% of the 20,000 monthly transactions in Shanghai being for properties priced below 4 million yuan [10]. - The preference for second-hand homes is attributed to their established location value, despite their lower community quality compared to new developments [10]. Group 4: Challenges in Affordable Housing Development - Developers face difficulties in creating affordable housing products that meet consumer needs, leading to a proliferation of homogenized products in suburban areas [12][13]. - The lack of clarity on consumer preferences for affordable housing has resulted in a cycle of uncertainty for developers, causing many to avoid this market segment [13][16]. Group 5: Consumer Expectations and Product Development - The development of affordable housing requires a focus on three key areas: safety in construction, enhanced functionality, and emotional value within the community [17][18][19]. - The current market environment reflects a broader trend where high-end products maintain strong demand, while affordable housing increasingly resembles consumer goods, necessitating a shift in developer strategies [20].

Core Insights - Shanghai's housing prices have increased again, leading the nation in growth [1][3] - The overall new housing sales in China have decreased by 5.5% in the first half of 2025, with residential sales down by 5.2% [3] - Shanghai's new housing prices have shown a significant year-on-year increase of 5.8%, marking the longest continuous rise in the country [3][4] Sales Performance - In the first half of 2025, new residential sales in Shanghai reached 44,241 billion yuan, with a notable decrease in sales volume [3] - The average price of new homes in Shanghai has reached 991 million yuan, nearing the 1 billion yuan mark [6] - The top ten projects in terms of sales area in Shanghai predominantly feature luxury properties priced at 100,000 yuan per square meter [6][7] Price Trends - In June, new housing prices in Shanghai increased by 0.4% month-on-month, ranking first alongside Changsha [4] - Conversely, the second-hand housing prices in Shanghai decreased by 0.7% month-on-month, maintaining the same decline as the previous month [4] - Year-on-year, second-hand housing prices in Shanghai fell by 1.3%, the smallest decline among major cities [5] Market Dynamics - The demand for new homes in suburban areas has significantly weakened, with some projects experiencing a sales cycle extending beyond 24 months [8] - Analysts predict that luxury properties will continue to drive average prices upward, while second-hand housing prices may remain stable or slightly decline without additional policy support [8][9] - The second-hand housing market in Shanghai is showing signs of a slowdown, with a 3.15% decrease in transactions in June compared to the previous month [9]

Group 1 - The core sentiment among high-end home buyers is one of anxiety and urgency, as evidenced by the experience of a buyer who successfully purchased a property after multiple attempts due to high demand and quick sell-outs [1] - In the first half of the year, the transaction volume of high-end residential properties (priced over 10 million yuan) in 30 key cities increased by 18.76% year-on-year, with 32 properties sold for over 100 million yuan [1] - Shanghai led the market with 1,096 new homes sold for over 30 million yuan, accounting for 59.4% of the total in the 30 cities, while Beijing followed with 214 units sold [1] Group 2 - The trend indicates that higher-priced properties are experiencing faster sales growth, with new homes priced between 50 million and 100 million yuan seeing a year-on-year increase of 54.31% [2] - The high-end residential market is characterized by rising prices, with some new projects in Shanghai exceeding 26,000 yuan per square meter, and one project recording a peak price of 30.27 million yuan per square meter [2] - The outlook for the high-end residential market remains positive for the second half of the year, although performance will vary significantly among different projects based on location and product quality [2]

Core Insights - The high-end real estate market in China has shown resilience in the first half of the year, with a notable stabilization in sales after a period of decline [1][14] - Shanghai continues to dominate the high-end market, accounting for a significant share of transactions in the 30 monitored cities [4][14] Sales Performance - The total sales volume of new homes in 30 key cities remained stable compared to the same period last year, while high-end residential sales (priced above 10 million yuan) increased by 17.31% year-on-year [1][14] - Sales of high-end properties priced above 30 million yuan decreased by approximately 15%, with 1,846 units sold in the first half of the year [1] - The number of transactions for properties priced above 50 million yuan surged, with a year-on-year increase of 50.3% [2] City-Specific Trends - In the first half of 2023, Shanghai accounted for 59.4% of new high-end residential sales above 30 million yuan and 46.2% of second-hand sales in the same price range [4][6] - The top five projects by transaction value were all located in Shanghai, highlighting the city's strong market position [7] Price Segment Analysis - The number of transactions for high-end properties priced above 10 million yuan increased by 34% year-on-year, with Shanghai contributing significantly to this growth [8][9] - Properties priced between 10 million and 15 million yuan saw a 62% increase in sales, while those priced above 20 million yuan also experienced a 24% increase [12][13] Market Outlook - The high-end market is expected to maintain its momentum in the second half of the year, driven by continued demand for scarce assets in core cities [14] - The "sales-driven production" model suggests that developers will remain active in launching high-end properties, although supply constraints may push some buyers towards the second-hand market [14]