中央绿轴作为"连接式"的景观大道，整合了周边居民区小型口袋花园的需求。地面广场植被宛如城市绿 岛，步道、骑行道呈弧线形穿梭其间；地下广场则连通周边商场店铺，与地铁6号线、9号线无缝对接。 道路西侧入口处，红山森林动物园的网红白脸僧面猴"杜杜"蹲坐在栏杆上，造型憨态可掬，引来市民拍 照打卡。大壮观路的景观建设结合了红山森林动物园的生态资源。在中央绿轴的口袋公园里，推出一 条"生态科普走廊"，互动标识牌、AR虚拟解说，系统展示本土动植物知识及生态保护理念。市民在这 里乘坐接驳车，还可以10分钟直达动物园东门，沉浸式体验一场"城市生态探索"之旅。 根据周边业态，整个绿轴划分为康体文化展示段和花园购物商业段。康体文化展示段以形象展示、行人 通行、林荫树阵、延续自然为主要功能；花园购物商业段内含商业集散广场、活动草地、空中廊道等功 能空间。 "大壮观路的建设不仅提升了交通功能，更在于用心打造家门口的美好生活圈。"铁北红山新城管委会负 责人表示，新城正在努力构建一个全天候、全龄段的活力街区，让城市生活实现"下楼即享"的状态。 南报网讯（记者 何钢 通讯员 宁建轩） 近日开通的玄武区大壮观路吸引了一批市民前来打卡。记者从市 ...

Core Insights - The 2025 Lize International Consumption Season was launched on July 11, aiming to create an immersive experience that integrates consumption, culture, and art, thereby injecting new vitality into summer consumption in Beijing [1] Group 1: Event Overview - The event is themed "Prosperity and Reflection" and features various activities, including the "Fruit and Vegetable Festival" market, designed to build a "15-minute natural living circle" for consumers [1] - The "Fruit and Vegetable Festival" market, a core activity of the consumption season, is organized in collaboration with multiple local authorities and businesses, focusing on the core concepts of fun, health, and coexistence [2] Group 2: Market Highlights - The "Fruit Resonance Area" within the market will showcase dozens of seasonal global fruits and vegetables, sourced directly from Xinfadi wholesale market, with affordable prices [5] - Over 40 quality merchants will participate in the market, creating diverse consumption scenarios that promote a virtuous cycle of commerce and tourism [5] Group 3: Commercial Development - Lize Financial Business District is in a cultivation phase as an international consumption experience zone, rapidly expanding high-quality commercial facilities [5] - The area has attracted over 700 brands across 10 commercial complexes, including 62 first stores in Beijing, making it the most concentrated shopping district in the southern part of the city [5] Group 4: Target Audience and Strategy - The consumption season aims to resonate with the preferences of Generation Z consumers through innovative consumption scenarios and immersive experiences [5] - The event is positioned as a differentiated strategy to activate regional value through innovative consumption scenes, combining high-altitude cultural art and natural markets [5]