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TEDxNCCU 2025 年會【 流形 】講者 宇宙 | 思宇 林 | TEDxNCCU
TEDx Talks· 2025-11-05 16:59
「流行越快,我們就要走得越慢,走得越慢,就可以更快地捏出自己的形象。」 宇宙回顧自己從小到大的成長歷程,發現在成為演員後,無論是念書、女團出道、成為主持人或演員,都時常在意他人的眼光,內心中有無限個「小劇場」。上表演課時,爲了急著在老師面前表現自己,她會設法用各種想法詮釋一個情境。然而令她百思不解的是,當表演課老師親身示範時,老師的動作卻顯得簡單了當。直到她在現實世界中遇到相似的情境時,才頓時明白老師所要表達的涵義。當一切回歸自然、再也不是表演時,由於沒有人在打分數,所以很自然地就能表現出最真實的自己。雖然想被他人看到,但仍須先認同自己。只有真實流動的樣子,才是你最真實的生活樣貌。沒有人可取代獨一無二的你,沒有誰可以定義你自己。 宇宙說,流行在走,流動要有,堅持是一個價值觀,態度也是,在做我們熱愛事情的時候,自然能活出自己喜歡的樣子。流行沒有標準答案,也不該成為束縛我們的事情。在如今這個快速變遷的時代,我們更應該慢下來,找尋自己的節奏,讓流行成為自己的一部分,而非隨波逐流。同時,也要勇敢嘗試,讓流行流入自己的生命,再用自己的方式詮釋、創造屬於自己的「流。形」。 林思宇(宇宙)就讀於國立台灣大學農業經濟學系,是 ...
流行的真相: Labubu 如何驯服年轻人丨晚点周末
晚点LatePost· 2025-07-19 12:00
Core Viewpoint - The article discusses the phenomenon of Pop Mart's popularity, analyzing its cultural and social implications through the lens of technology, consumer behavior, and collective anxiety in contemporary society [2][3]. Group 1: Pop Mart's Popularity Mechanism - Pop Mart's market value has exceeded 300 billion RMB, with its stock price increasing up to 17 times in a year, indicating significant investor interest [5]. - The company employs commercial strategies such as blind box mechanisms, limited releases, and regional exclusivity, creating a sense of scarcity and excitement among consumers [5][6]. - The fashion industry, to which Pop Mart belongs, is deeply intertwined with capitalism, as it stimulates consumption and product cycles through seasonal trends [7]. Group 2: Role of Technology and Social Media - The rise of Pop Mart is closely linked to social media and recommendation algorithms, which amplify popular content and drive consumer engagement [10][11]. - Platforms prioritize user engagement, leading to a homogenization of cultural content, as trends become dictated by a few popular items [11][12]. - The recommendation algorithms create a feedback loop that enhances visibility and interaction, further concentrating attention and revenue among a few dominant players [10][11]. Group 3: Cultural and Psychological Aspects - Pop Mart's products, like Labubu, evoke a mix of familiarity and surprise, aligning with the "familiar + surprising" principle that drives trends [19][20]. - The concept of "baby schema" is applied to explain why certain designs elicit protective instincts and emotional responses from consumers [21]. - The phenomenon of "vanity consumption" is highlighted, where purchasing decisions are influenced by social pressures and the desire for identity affirmation [25][26]. Group 4: Future Challenges and Sustainability - The sustainability of Pop Mart's IP ecosystem is questioned, as its success relies on a few key characters, and consumer preferences can shift rapidly [32][33]. - The ability to create enduring IPs is compared to Disney's long-term success, emphasizing the challenges Pop Mart faces in maintaining relevance [31][33]. - The article suggests that the current consumer landscape is characterized by a desire for symbolic consumption, particularly among younger generations who prioritize emotional and identity-driven purchases [30][34].