Group 1 - The upcoming Qixi Festival is driving a surge in flower sales, with beautifully packaged bouquets becoming a popular choice for expressing love. Some stores report order volumes increasing by over three times compared to normal days [2] - Many flower shops have prepared in advance by launching limited edition gift boxes and creative floral designs, with online reservations continuing to rise. There is a notable increase in sales of mid-to-high-end bouquets, particularly those priced between 100 to 300 yuan [4] - This year, there is a greater emphasis on personalized arrangements, with customers requesting mixed bouquets that include handwritten cards and plush toys. The enthusiasm for purchasing flowers remains strong, contributing to a boost in holiday consumption [6]

Core Theme - The 2025 "Love in Shanghai + Year" event focuses on the theme "Love in Shanghai, Romance Without Boundaries" with a grand main venue at Jing'an Suhewan MixC [1] Event Structure - The event adopts an innovative "1+4+N" framework, consisting of 1 grand opening ceremony, 4 key marriage and dating consumption integration activities, and N themed brand activities [1] - A collective wedding for 100 couples will be held on Qixi Festival, featuring marriage services and pop-up brand markets to enhance the romantic atmosphere and consumer experience [3] Key Activities - Four major activities include: 1. Newcomer Parade Ceremony 2. "+" Discount Gift Packs 3. "Super Koi" Lottery 4. "Great Happiness Experience Route" to unlock new romantic experiences [3] - A series of special activities will be launched in Jing'an District to offer a fashionable and romantic feast for global newcomers [3] Consumer Engagement - The official platform "Service Shanghai" WeChat mini-program has started global newcomer recruitment, allowing for easy registration, collective wedding lottery, and "Super Koi" lottery sign-ups [3][17] - Various consumer vouchers are available, including multi-industry vouchers with discounts such as 20 yuan off for purchases over 300 yuan [8][10] Promotional Campaigns - Major shopping malls like Jiuguang Department Store and Suhewan MixC will conduct themed promotions to ignite consumer enthusiasm [13] - The "Great Happiness Experience Route" combines Shanghai landmarks and romantic culture, providing multiple travel options for newcomers [14]