Group 1 - The core concept of foreign trade mall website construction is to create an e-commerce platform targeting overseas markets, which supports multiple languages, currencies, and international logistics to facilitate foreign customers in browsing and purchasing products [2][3] - The importance of building a foreign trade mall website is highlighted as it directly impacts a company's overseas marketing effectiveness, requiring professional operation from planning to maintenance [2][3] Group 2 - Before starting the website construction, companies need to conduct thorough market research and planning, including identifying target markets, understanding local cultural habits, and determining core website functions [3][8] - The key steps in the website construction process include demand analysis, domain registration, website design, development testing, online promotion, and post-launch maintenance [8] Group 3 - Effective overseas marketing strategies post-website launch include search engine optimization (SEO), paid advertising, and social media marketing to attract traffic and enhance brand exposure [8][9] - Successful case studies, such as Anhui Chuanchen Network Technology Co., Ltd., demonstrate the effectiveness of professional services in expanding overseas markets through comprehensive marketing solutions [9] Group 4 - Common challenges in foreign trade mall website construction include language barriers, payment security, and logistics efficiency, with recommended solutions such as using professional translation services and integrating internationally certified payment systems [10] - Future trends in foreign trade mall website construction are moving towards smart and personalized directions, utilizing big data for customized recommendations and enhancing mobile experiences [11]

Group 1 - The fifth Korea (Shandong) Import Goods Expo took place from May 23 to 26 in Weihai, showcasing 11 companies from Incheon with products ranging from rice cakes to natural cosmetics and kitchenware, resulting in over 150 business negotiations and an intended trade volume of 17.5 million yuan [1][2] - The Incheon Economic and Trade Representative Office, established in Weihai in 2016, operated a 198 square meter booth, promoting products, investment environment, and cultural experiences, particularly highlighting Korean food experiences that attracted significant visitor interest [1][2] - To commemorate the 10th anniversary of the China-Korea Free Trade Agreement, a B2B negotiation meeting was held, facilitating further business discussions and potential market entry for Incheon companies into China [1][2] Group 2 - A tripartite memorandum of understanding (MOU) was signed between the Incheon Economic and Trade Representative Office, the Korea Institute of Production Technology, and the Weihai Foreign Investment Enterprises Association to enhance technical cooperation and collaborative business development for Incheon companies [2] - Incheon companies expressed optimism about entering the Chinese market, with active discussions during the expo indicating strong potential for future exports [2] - Incheon city plans to leverage the expo as a catalyst for expanding market access and strengthening its brand globally, focusing on overseas marketing initiatives [2]