Group 1 - The core viewpoint emphasizes the shift in consumer behavior towards quality, experience, and emotional resonance in shopping, driven by the trend of consumption upgrading [1][4] - The implementation of free admission in popular tourist attractions, such as the Lingyin Feilai Peak Scenic Area, resulted in a 70% increase in visitor numbers compared to the same period last year, demonstrating that eliminating entrance fees can enhance overall spending through extended consumer engagement [1] - The "241 algorithm" in Hangzhou indicates that for every additional 24 hours a tourist stays, the city's annual tourism revenue increases by 10 billion yuan, highlighting the economic benefits of longer visitor stays [1] Group 2 - The "14th Five-Year Plan" suggests a strong focus on boosting consumption by innovating consumption scenarios, improving consumer experiences, and optimizing the consumption environment, which are crucial for achieving a dynamic balance between supply and demand [2] - In the first 11 months of the year, over 960 new stores opened in Beijing, integrating intangible cultural heritage and global aesthetics into consumption scenarios, which continuously stimulates consumer vitality [2] - The rise of instant retail, supported by local retail supply, has become a new growth driver for China's retail industry, showcasing the transformative impact of scenario innovation on consumption [2] Group 3 - The introduction of national standards for various sectors, including ice sports and green furniture, aims to enhance consumer confidence and protect rights, thereby fostering a more favorable consumption environment [3] - The implementation of over 40 national standards in service consumption sectors, such as sports and dining, is expected to drive the transformation towards new, green, and high-quality service consumption [3] Group 4 - From 2013 to 2024, domestic demand is projected to contribute an average of 93.1% to economic growth, with final consumption expenditure expected to account for 44.5% of economic growth by 2024, indicating the resilience and potential of the Chinese consumer market [4] - The contribution of consumption to economic growth has already surpassed 50% in the first half of this year, underscoring the importance of optimizing the consumption environment to enhance consumer confidence and release domestic demand potential [4] - A new era of consumption characterized by comfort and quality is emerging, with a strategic focus on expanding domestic demand to support high-quality economic development [4]

Core Viewpoint - The release of the "Consumption Boost Special Action Plan" marks the beginning of a significant initiative aimed at restoring consumer confidence for 1.4 billion people in China, focusing on trust rebuilding, supply upgrades, and institutional innovation [1] Group 1: Trust Breakthrough - The market share of domestic milk powder has increased from less than 30% a decade ago to over 68% today, reflecting a significant transformation in Chinese manufacturing [2] - The shift in consumer sentiment towards domestic brands is supported by quality data, with domestic milk powder's bacterial count being only 1/10 of the EU standard and protein content exceeding it by 20% [2] - Government-issued consumption vouchers are seen as a means to rebuild market trust through "government credit endorsement" [2] Group 2: Supply Breakthrough - Only 20% of Chinese consumers meet the recommended daily milk intake, indicating a significant gap in milk product consumption habits among over 1 billion people [3] - Innovations such as A2 protein milk powder and zero-sugar yogurt by Junlebao are aimed at tapping into this potential market [3] - Local initiatives like "night economy" and "concert economy" in Hunan and Jiangsu are designed to create new consumer demand [3] Group 3: Institutional Breakthrough - 62% of consumers believe that distinguishing product quality is too costly, highlighting a barrier to consumer confidence [9] - Policies aimed at increasing income and reducing burdens, such as dynamic adjustments to minimum wages and skill training subsidies, are being implemented [9] - The central bank is increasing consumer loan availability and trialing childcare subsidies to alleviate family financial burdens [11]