消费场景更新
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视频|解锁身边消费新场景 2025你的消费习惯“更新”了吗?
Yang Shi Xin Wen Ke Hu Duan· 2025-12-06 23:19
Core Insights - The article emphasizes the theme of "updating" as a significant change in the economy this year, highlighting how it stimulates economic vitality and enhances consumer experiences through new products and services [2][15]. Group 1: Consumer Behavior and Trends - Consumers are increasingly engaging in "trade-in" programs, with one individual exchanging an old water heater for a new one at a reduced price due to government subsidies [4]. - The emergence of new consumer experiences is noted, such as 24-hour unmanned gyms and indoor skiing facilities, which cater to evolving consumer preferences [6]. - The trend of upgrading to new energy vehicles is highlighted, with consumers reporting enhanced driving experiences compared to traditional gasoline vehicles [8]. - Spending is shifting towards experiential activities, with consumers investing in activities like tennis lessons and other unique experiences [10]. Group 2: Urban and Industrial Renewal - The transformation of old industrial sites into commercial spaces is attracting more visitors, with a focus on creating unique consumer experiences [15][19]. - A former hydrogen storage tank has been repurposed into a music rehearsal space, showcasing innovative uses of industrial heritage [21]. - Over 2,000 performances, including musicals and dance shows, have been introduced in repurposed industrial sites, appealing to younger audiences [23]. - The Chenghua District in Chengdu has 18 projects focused on preserving industrial heritage while creating modern consumer spaces [27]. Group 3: Economic Data and Growth - In the first three quarters of the year, Sichuan province achieved a total retail sales volume of 2.4 trillion yuan, growing by 6.0%, surpassing the national average of 1.7% [39]. - The Sichuan Provincial Department of Commerce reported that new consumer scenes have attracted 76 million visitors and generated over 50 billion yuan in consumption [41]. - The article notes that the "update" theme extends beyond industrial sites to various lifestyle scenarios, enhancing consumer engagement [42]. Group 4: Policy and Subsidy Impact - The article discusses the impact of targeted subsidy policies on consumer behavior, with many consumers now making purchasing decisions based on available subsidies rather than traditional sales events [65]. - By the end of October 2025, the total sales from trade-in programs reached 2.4 trillion yuan, benefiting 360 million people [67]. - The article highlights a shift in travel planning, where consumers prioritize checking local policies and promotional activities before selecting destinations [71].
视频丨解锁身边消费新场景 2025你的消费习惯“更新”了吗?
Yang Shi Xin Wen Ke Hu Duan· 2025-12-06 10:47
Core Viewpoint - The article highlights the significant "updating" trend in China's economy this year, focusing on consumer behavior, product offerings, and urban renewal, which collectively invigorate economic vitality and enhance the quality of life for citizens [2]. Group 1: Consumer Behavior and Trends - Consumers are increasingly engaging in "trade-in" programs, with one citizen exchanging an old water heater for a new one at a reduced price due to government subsidies [4]. - New consumption experiences are emerging, such as 24-hour unmanned gyms and indoor skiing facilities, reflecting a shift towards innovative leisure activities [6]. - The adoption of new energy vehicles is on the rise, with consumers noting improved technology and driving experiences compared to traditional gasoline cars [8]. - Spending is shifting towards experiential activities, such as tennis lessons and other recreational pursuits, indicating a preference for quality experiences over material goods [10]. - The integration of AI in household appliances is becoming more common, with consumers expressing desires for fully automated homes [12]. Group 2: Urban Renewal and New Consumption Scenes - The transformation of old industrial sites into commercial spaces is attracting tourists, with a notable example being a former electronic tube factory turned into a vibrant music venue [15]. - Over 2,000 performances, including musicals and dance shows, are being held in repurposed industrial sites, appealing to younger audiences [22]. - The Chenghua District in Chengdu has developed 18 projects focused on preserving industrial heritage while creating modern consumption spaces targeted at young consumers [24]. - New consumption scenes are emerging in everyday life, such as coffee shops in renovated markets and community-driven projects that revitalize unused spaces [32][33]. Group 3: Economic Impact and Statistics - In the first three quarters of this year, Sichuan province achieved a retail sales total of 2.4 trillion yuan, growing by 6.0%, surpassing the national average of 1.7% [36]. - The Sichuan Provincial Department of Commerce reported that new consumption scenes have attracted 76 million visitors and generated over 50 billion yuan in consumption [38]. - By the end of October 2025, the nationwide trade-in sales reached 2.4 trillion yuan, benefiting 360 million people, indicating a widespread trend towards upgrading consumer goods [62].
解锁身边消费新场景 2025你的消费习惯“更新”了吗?
Sou Hu Cai Jing· 2025-12-06 02:40
Group 1 - The core theme of the article revolves around the concept of "updating" in various aspects of the economy, including consumer products, services, and urban environments, which invigorates China's economic vitality and enhances the quality of life for citizens [1][11][57] - Consumers are increasingly engaging in "trade-in" programs, with examples such as a citizen in Qingdao replacing an old water heater for less than 3,000 yuan after government subsidies [1][11] - New consumer experiences are emerging, such as 24-hour unmanned gyms and indoor skiing facilities, reflecting a shift towards innovative recreational activities [3][11] Group 2 - The transformation of old industrial sites into commercial spaces is attracting more tourists, with a focus on creating unique experiences through themed events and performances [11][17] - In Chengdu, a former electronic tube factory has been repurposed into a music performance space, enhancing the cultural experience for visitors [12][14] - The rise of new consumption scenarios is evident, with over 2,000 performances of musicals and dance shows taking place in repurposed industrial sites, appealing to younger consumers [17][21] Group 3 - The article highlights the significant investment in community scene creation, with over 75 million yuan allocated in Chengdu to revitalize 22,000 square meters of idle space, resulting in the emergence of over 30 new consumer scenarios [28][33] - In Sichuan, the total retail sales of consumer goods reached 2.4 trillion yuan in the first three quarters, growing by 6.0%, which is 1.7 percentage points higher than the national average [30][33] - The development of new consumption scenes, such as "coffee delivery lines" and "drone delivery services," is reshaping consumer habits and preferences [34][38] Group 4 - The article discusses the impact of subsidy policies on consumer behavior, with many individuals now purchasing based on available subsidies rather than traditional sales events [50][55] - By the end of October 2025, the total sales from trade-in programs reached 2.4 trillion yuan, benefiting 360 million people [53] - The article emphasizes that the promotion of consumption policies is creating new lifestyle scenarios, making spending more worthwhile and enhancing the quality of life [57]