Core Insights - The implementation of the "liquor restriction order" has led to a significant decline in traditional channels such as restaurants and group purchases, while new consumption scenarios like home drinking and late-night orders have emerged in some regions [1][2][5] - The impact of the policy has spread beyond traditional channels, affecting a broader range of consumption behaviors and leading to a shift in consumer preferences [1][4] Group 1: Changes in Consumption Patterns - Some distributors have reported an increase in orders for home drinking and family stockpiling, despite a decrease in restaurant orders [2][4] - In regions with more relaxed policy enforcement, there are reports of late-night orders and a shift from high-alcohol beverages to wines and lower-alcohol options [4][5] - The overall business environment remains challenging, with many distributors noting that the increase in home consumption is insufficient to offset the decline in business-related consumption [5][10] Group 2: Impact on Different Market Segments - The "liquor restriction order" has affected all price segments, with mid-to-high-end products, particularly those reliant on government and business purchases, facing the most significant impact [6][8] - Distributors in various regions have reported sales declines of 30%-50% in retail channels, particularly in smoke shops where high-end wines are less prominent [7][10] - Some distributors are pivoting towards lower-priced retail products to mitigate the impact of the policy, focusing on innovative products aimed at younger consumers [8][11] Group 3: Strategic Adjustments by Distributors - Distributors with diversified channel strategies are better positioned to withstand the pressures from the "liquor restriction order," as e-commerce and instant retail channels remain relatively stable [6][8] - Many distributors are exploring partnerships with non-governmental channels, such as tea shops, to stimulate sales and reach new consumer demographics [5][10] - The overall sentiment in the industry is pessimistic, with many distributors reporting a significant drop in consumer confidence and spending willingness [7][8]