（央视财经《正点财经》）2025年，我国社会消费品零售总额首次突破50万亿元，消费对经济增长的贡 献率达到52%。今年（2026年）是"十五五"规划开局之年，在昨天（28日）四川成都举办的"生活经 济"论坛上，专家围绕"十五五开局之年，如何大力提振消费"展开探讨。 专家们普遍认为，当前我国消费市场蕴藏着巨大潜力，新兴消费赛道不断涌现。随着提振消费政策深入 实施，居民消费能力不断增强，消费多元化场景创新发展，消费市场扩容提质态势将持续巩固。 北京大学国家发展研究院院长 黄益平：其实是有很多消费潜力是可以挖掘的。比如现在看服务消费是 明显不足的，有很大的潜力可挖。现在也看到，有很多新兴的消费赛道在不断被挖掘出来，增长也非常 快。有很多是通过市场和生产厂商一起共同互动，最后挖掘出来的新需求。 上海交通大学中国发展研究院院长 何帆：人们的生活方式、生活爱好会越来越多，不同生活爱好的人 形成了一个一个的圈层，这样会让很多要开发新品牌和小品牌的创业者能够有机会，这些创业者也在做 一件很重要的事情，就是他们在开创专属于中国人的生活美学。 转载请注明央视财经 编辑：董健雄 ...

Group 1 - The total retail sales of consumer goods in 2025 exceeded 50 trillion, reaching 50,120.2 billion, with a year-on-year growth of 3.7%, accelerating by 0.2 percentage points compared to the previous year [1] - Retail sales of services grew by 5.5% year-on-year, with an acceleration of 0.3 percentage points compared to the first three quarters, outpacing the growth rate of goods retail sales by 1.7 percentage points [1] - The sales of upgraded products showed significant acceleration, with retail sales of sports and entertainment goods increasing by 15.7%, and jewelry and cosmetics retail sales growing by 12.8% and 5.1% respectively [2] Group 2 - The online retail sales increased by 8.6% year-on-year, with a growth acceleration of 1.4 percentage points compared to the previous year, contributing to a 1.3% increase in total retail sales of consumer goods [3] - Physical retail stores also maintained growth, with retail sales of physical goods in retail enterprises above designated size increasing by 1.7% year-on-year [3] - The implementation of policies promoting the replacement of old products with new ones significantly benefited retail sales, particularly in communication equipment and cultural office supplies, which grew by 20.9% and 17.3% respectively [1]

Core Insights - Consumption is a key driver of economic growth and reflects the needs of people's quality of life. During the "14th Five-Year Plan" period, Sichuan has focused on building the "Shu Li An Yi" brand, achieving an average annual consumption growth of 7.4%, surpassing the national average by 2 percentage points, and ranking fifth in the country in total consumption [1] Policy Precision - The "old-for-new" program is crucial for activating the stock market and stimulating incremental demand. Sichuan has established a "home appliance old-for-new information system" and an "automobile replacement service platform," leading to a total of 13.19 million units replaced since 2025, generating over 132.7 billion yuan in consumption [2] Service Consumption Expansion - In 2024, the share of dining revenue in total retail sales reached 14%, exceeding the national average by 2.4 percentage points. Sichuan has introduced the "Sichuan Cuisine Promotion Regulation" to stabilize the dining industry and has established a global Sichuan cuisine promotion center [5][6] Digital Transformation - Digital transformation has injected new momentum into consumption, with online retail sales growing at an average annual rate of 10.6% and live e-commerce sales exceeding 15%. Sichuan has implemented the "Jiao Shang You Gong" model, enhancing the flow of agricultural products to urban areas and industrial goods to rural households [12][14] Housing Consumption Optimization - During the "14th Five-Year Plan," Sichuan sold 420 million square meters of commercial housing, with a total of 398.3 billion yuan withdrawn from housing provident funds to support housing consumption. The province has also established a multi-tiered system for affordable housing, building 367,000 units of guaranteed housing [15][16]