Core Viewpoint - The Heilongjiang Provincial Market Supervision Administration has issued the "Three-Year Action Implementation Plan for Optimizing the Consumption Environment (2025-2027)", aiming to enhance the consumption environment and promote high-quality consumption development through 19 key tasks [1] Group 1: Consumption Supply Quality Improvement - The plan emphasizes improving the quality of physical consumption and launching special actions for enhancing characteristic consumer goods [2] - It includes support for the innovation and development of time-honored brands and encourages the replacement of old consumer goods [2] - The goal is to increase the number of charging infrastructure terminals in Heilongjiang Province to over 110,000 by the end of 2025 and over 130,000 by the end of 2027 [2] Group 2: Consumption Order Optimization - The plan aims to strengthen the safety production responsibilities of operators and prevent major safety risks [3] - It includes actions to improve market transaction environments and enforce regulations in tourism and broadcasting sectors [3] - The plan also focuses on enhancing anti-monopoly enforcement in the livelihood sector and regulating market competition [3] Group 3: Consumer Rights Protection Enhancement - The plan seeks to improve the resolution of consumer disputes and promote a no-reason return policy, targeting a 50% increase in participating units by 2027 [4] - It aims to strengthen administrative mediation of consumer disputes and enhance judicial protection for consumer rights [4] - The plan includes initiatives to expand the coverage of consumer rights protection service stations [4] Group 4: Collaborative Consumption Environment - The plan emphasizes the responsibility of enterprises in consumer rights protection and encourages industry self-regulation [5] - It aims to enhance the social influence and credibility of consumer association organizations [5] - The plan also includes international cooperation to protect consumer rights, particularly in cross-border e-commerce [5] Group 5: Action Implementation and Monitoring - The Heilongjiang Provincial Market Supervision Administration will prioritize the optimization of the consumption environment and strengthen organizational leadership [1] - It emphasizes the importance of inter-departmental communication and information sharing to monitor progress [5] - The plan aims to extract and promote universally applicable experiences and results from various industries [5]

Core Viewpoint - The article discusses the evolution of consumer rights protection in China, highlighting the ongoing challenges and the role of whistleblowers like Wang Hai in combating fraud and protecting consumer interests [1][2][3]. Group 1: Consumer Rights and Protection - The consumer rights protection landscape in China has evolved over the past 30 years, expanding from product consumption to service consumption, with technological advancements making some infringement behaviors more sophisticated and hidden [2]. - In 2024, the National Consumer Association received 1.76 million complaints, a 30% increase from the previous year, with rising complaints related to safety, false advertising, and quality issues [4]. - The 2024 implementation of the Consumer Rights Protection Law emphasizes the need for a comprehensive governance system combining legal compliance, industry self-discipline, consumer participation, government regulation, and social oversight [2][4]. Group 2: Vulnerable Consumer Groups - Certain consumer groups, such as the elderly and farmers, are particularly vulnerable and require special protection in legal disputes, especially in the context of the emerging silver economy [4]. - The article highlights fraudulent practices targeting the elderly, such as misleading marketing tactics in private domain e-commerce, which exploit their health anxieties [3][4]. Group 3: Challenges in Consumer Protection - The article identifies a paradox in the platform economy where operators exploit their advantages, leading to a phenomenon of reverse elimination in traditional consumption, with counterfeit products dominating the market [5]. - The growth of service retail in 2024 was 6.2%, outpacing goods retail, indicating a shift in consumer spending patterns, but also a rise in fraudulent activities in service consumption [5]. Group 4: Legal and Regulatory Framework - The 2024 Consumer Rights Protection Law encourages social supervision of consumer rights violations, but the costs associated with whistleblowing and legal actions are often underestimated [6][10]. - The article discusses the ongoing debates regarding punitive damages in consumer protection, with calls for clearer standards and practices to ensure fair compensation for consumers [10][11]. Group 5: Future Directions - The 2025-2027 Action Plan for Optimizing the Consumption Environment aims to enhance consumer rights protection through collective and public interest litigation, as well as improving the efficiency of consumer dispute resolution [11]. - Wang Hai's ongoing commitment to consumer rights protection indicates that the fight against fraud and the need for consumer advocacy will continue to be relevant in the evolving market landscape [12].