Core Viewpoint - The province has launched a three-year initiative to enhance the consumer environment, aiming to establish the "Safe Consumption in Liaoning" brand, focusing on building a trustworthy, fair, convenient, and safe consumption environment [1][2] Group 1: Key Actions and Tasks - The initiative includes five major actions and 21 key tasks to improve the convenience, comfort, and satisfaction of the consumer environment across the province [1] - Actions include enhancing the quality of consumer supply, optimizing consumer order, improving consumer rights protection, promoting co-governance of the consumer environment, and leading consumer environment initiatives [2] Group 2: Specific Measures - Quality enhancement actions involve fostering specialized consumer goods industrial towns, implementing trade-in programs, and promoting service consumption contract templates [1] - Order optimization actions include establishing inter-agency consumer rights protection meetings, implementing food safety enhancement projects, and improving product recall management [1][2] - Rights protection measures focus on promoting online dispute resolution mechanisms, encouraging "no-reason return" commitments, and enhancing consumer education and rights service stations [1][2] Group 3: Collaborative Efforts - The initiative promotes a collaborative governance model for consumer rights protection, including compliance systems and dynamic verification of platform operators [2] - It supports the establishment of a mechanism for cross-regional returns and exchanges, and encourages international cooperation in tourism and consumption [2] Group 4: Current Progress - As of now, 3,353 physical stores have committed to "no-reason return" services, and 2,014 units have been developed for online dispute resolution [2] - A total of 630 consumer rights protection service stations have been established to provide localized support for consumers [2]