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“收钱祸害客人!”罗永浩炮轰凯悦逸扉酒店,CEO孙武的“消费者导向”被员工打脸?
新浪财经· 2025-12-13 07:39
罗永浩在社交媒体上"炮轰"凯悦逸扉酒店引发关注。 事件起因是有博主发文反馈,以每天 1300 多元的房费入住上海徐汇滨江逸扉酒店,却因 为酒店的空调、噪音等问题导致无法入睡,并且该问题长期存在,酒店迟迟未予解决。 罗永浩转发并质疑称,"每天收一千多块钱祸害不明真相的客人入住一个没法睡觉的房 间"。 针对此事,该酒店工作人员向《 BUG 》栏目回应称,目前高层已经介入,事情还在处理当 中,不便告知进展。 在该酒店评论区,也有不少消费者反馈噪音、卫生等问题。据悉,逸扉酒店是凯悦集团与首 旅如家集团合资创立的酒店品牌,宣称定位中高端商旅市场。此次舆论风波,也暴露出其长 期存在的管理和服务问题。 值得注意的是,凯悦集团中国区副总裁兼逸扉酒店集团首席执行官孙武曾表示,逸扉酒店所 有员工心里都要牢记 " 消费者导向 " 。他还鼓励员工以对朋友的热情自然面对客人,不必 像传统服务行业一样把客人奉为上帝。在逸扉,员工甚至可以打耳钉、纹身,希望营造一种 自由自在,随性自然的氛围感。 文 | 《BUG》栏目 张俊 如今来 看,他强调的 " 消费者导向 " 被打脸了。 罗永浩炮轰:凯悦逸扉,祸害消费者! 近日,博主 @ 烧饼炒面鸡 ...
“收钱祸害客人!” 罗永浩炮轰凯悦逸扉酒店,CEO孙武的“消费者导向”被员工打脸?
Xin Lang Cai Jing· 2025-12-13 07:26
文|《BUG》栏目 张俊 罗永浩在社交媒体上"炮轰"凯悦逸扉酒店引发关注。 事件起因是有博主发文反馈,以每天1300多元的房费入住上海徐汇滨江逸扉酒店,却因为酒店的空调、 噪音等问题导致无法入睡,并且该问题长期存在,酒店迟迟未予解决。 罗永浩转发并质疑称,"每天收一千多块钱祸害不明真相的客人入住一个没法睡觉的房间"。 针对此事,该酒店工作人员向《BUG》栏目回应称,目前高层已经介入,事情还在处理当中,不便告 知进展。 在该酒店评论区,也有不少消费者反馈噪音、卫生等问题。据悉,逸扉酒店是凯悦集团与首旅如家集团 合资创立的酒店品牌,宣称定位中高端商旅市场。此次舆论风波,也暴露出其长期存在的管理和服务问 题。 值得注意的是,凯悦集团中国区副总裁兼逸扉酒店集团首席执行官孙武曾表示,逸扉酒店所有员工心里 都要牢记"消费者导向"。他还鼓励员工以对朋友的热情自然面对客人,不必像传统服务行业一样把客人 奉为上帝。在逸扉,员工甚至可以打耳钉、纹身,希望营造一种自由自在,随性自然的氛围感。 如今来看,他强调的"消费者导向"被打脸了。 罗永浩炮轰:凯悦逸扉,祸害消费者! 近日,博主@烧饼炒面鸡蛋汤 在微博上发文称,通过某平台预订入 ...
将消费叙事还给普通人,拼多多用了10年
虎嗅APP· 2025-10-16 10:31
Core Viewpoint - The article emphasizes that Pinduoduo has redefined the narrative of consumption in China by focusing on the "silent majority," including small-town youth and the elderly, rather than just affluent urban consumers [2][4][9]. Group 1: Consumption Upgrade and Inclusivity - Pinduoduo challenges the traditional notion that consumption upgrade is only for the wealthy, instead highlighting that it can also mean affordable and valuable products for a broader audience [4][7]. - The platform's initiatives, such as "group buying" and "billion subsidies," have made previously inaccessible products available to everyday consumers [5][12]. - Recent consumption data shows that lower-tier cities have experienced significant growth in spending, indicating a shift in consumption power from urban centers to previously marginalized areas [7][8]. Group 2: Business Model and Merchant Empowerment - Pinduoduo has grown its merchant base from 1 million to over 10 million, providing low-entry barriers for small businesses to access the market [12]. - The platform's focus on understanding consumer needs rather than merely pushing products has led to a more effective marketplace [13][14]. - Pinduoduo's approach fosters a symbiotic relationship between consumers and merchants, driving innovation and responsiveness in the supply chain [12][19]. Group 3: Long-term Vision and Social Responsibility - Pinduoduo's core mission is to serve the largest number of ordinary people, positioning itself as a socially responsible enterprise [8][18]. - The company has maintained a consistent focus on consumer value and social impact, avoiding trends that detract from its primary objectives [19][20]. - The narrative of consumption has shifted from elite-driven to inclusive, allowing a wider demographic to participate in the economic cycle [22][26]. Group 4: Future Implications for Consumption - The article concludes that true prosperity lies in the active participation of the base of the economic pyramid, rather than just the affluent [25][26]. - Pinduoduo's model suggests that integrating more ordinary people into the consumption cycle is a key driver of sustainable growth [26].