Group 1 - The core viewpoint indicates a significant shift in Thai consumer shopping behavior, moving from a focus on "lowest price" to "trustworthy high value" products [1] - 64% of consumers prioritize product quality and merchant credibility over low prices, with over 70% seeking high value and emphasizing trust during the shopping process [1] - The shopping experience has evolved beyond price wars, with consumers considering all aspects from product selection to after-sales service to determine if they are getting value for money [1] Group 2 - Urban consumers are increasingly valuing speed in shopping, preferring "immediate possession" over waiting for discounts, prompting e-commerce platforms to enhance delivery efficiency and user experience [1] - Platforms like Shopee are adopting shopping philosophies that emphasize comprehensive value, speed, and guarantees, addressing consumer impatience [1] - The role of modern e-commerce platforms has shifted from mere transaction venues to trusted managers of consumer confidence, particularly through offerings like Shopee Mall which provides official brand selections and robust return policies [1] Group 3 - In the first half of 2025, Thai consumers are not only spending less but are also becoming more rational in their shopping habits, demanding higher transparency and service quality [2] - Consumers are more easily attracted to "more reliable choices," indicating a competitive landscape for e-commerce platforms and online sellers focused on service depth [2] - The competition will hinge on the ability to meet both rational and emotional consumer needs quickly, which is essential for building long-term loyalty [2]