提振消费，是扩大内需的重中之重。近日，财政部联合多部门印发《服务业经营主体贷款贴息政策实施方案》及《个人消费贷款财政贴息政 策实施方案》，通过进一步强化财政和金融协同发力，以"真金白银"激发消费市场活力。 8月13日，国务院新闻办公室举行新闻发布会，介绍个人消费贷款贴息政策和服务业经营主体贷款贴息政策有关情况，并答记者问。新华社记 者 李鑫 摄 根据本次实施的《个人消费贷款财政贴息政策实施方案》，2025年9月1日至2026年8月31日期间，居民个人使用贷款经办机构发放的个人消费 贷款（不含信用卡业务）中实际用于消费的，且贷款经办机构可通过贷款发放账户等识别借款人相关消费交易信息的部分，可按规定享受贴息政 策，年贴息比例为1个百分点，且最高不超过贷款合同利率的50%。 记者了解到，政策执行期内，每名借款人在一家贷款经办机构可享受的全部个人消费贷款累计贴息上限为3000元（对应符合条件的累计消费 为30万元），所涉及的贷款经办机构涵盖6家国有大行、12家股份银行、4家消费金融公司及1家民营银行。 中国邮政储蓄银行研究员娄飞鹏提到，此次两项政策中涉及的贴息资金申请、审核等相关工作，均由贷款经办机构和地方政府的相关 ...

Core Viewpoint - The new personal consumption loan interest subsidy policy, effective from September 1, aims to stimulate domestic demand and alleviate the financial burden on young consumers, potentially leading to significant economic benefits [1][10]. Policy Core - The policy shifts from direct cash subsidies to interest subsidies, allowing for a maximum subsidy of 500 yuan per loan, with no limit on the number of loans, effectively creating a "hidden welfare package" [1][3]. - The design leverages fiscal funds to amplify consumption loans by over ten times, enabling 500 billion yuan in fiscal spending to potentially mobilize 5 trillion yuan in consumption loans [3][4]. Policy Implications - The choice of interest subsidies over direct cash payments aims to achieve three main goals: activating dormant consumption potential, reducing the debt burden on young consumers, and promoting consumption equity [4][8]. - The policy is expected to lower the non-performing loan rate for consumption loans to 1.5%, below the industry average, balancing consumption stimulation with financial stability [7]. Impact on Individuals - The policy reduces loan repayment burdens, encouraging consumers to spend on various needs such as home renovations, vehicle purchases, and education [11]. - Young consumers are more likely to invest in electronic products and skills training, while families may opt for home improvements and vehicle acquisitions [11]. Impact on Enterprises - The policy is anticipated to boost orders and stabilize employment across various sectors, including automotive, tourism, and home appliances, with expected sales increases of 10-15% in the electric vehicle market and 20% in travel bookings [12][13]. Impact on Government - The policy aims to expand domestic demand, serving as a stabilizing force for the economy, with short-term expectations of a 0.5-1 percentage point increase in retail sales [15]. - The fiscal sustainability of the policy is supported by increased tax revenues from consumption growth, creating a self-sustaining mechanism [15]. Conclusion - The interest subsidy policy represents a significant shift in consumer support strategies, emphasizing a collaborative approach between the government and consumers to enhance economic vitality and promote shared prosperity [17][18].