Core Viewpoint - The article discusses the ongoing "Clear and Bright" special action by the internet regulatory authorities to address malicious marketing practices in the short video sector, focusing on issues such as fake content, misinformation, and violations of public morals [1][4]. Group 1: Malicious Marketing Practices - Numerous short video accounts have been reported for fabricating scripts and false narratives to exploit public goodwill for marketing purposes, including accounts on platforms like Bilibili and Kuaishou [1]. - Accounts such as "是小念哦" have been found spreading false information that misleads the public and disrupts social order, including fabricated suicide stories and false disaster alerts [2]. - Certain accounts have created exaggerated personas and experiences to attract followers, misleading users about their qualifications and success [3]. Group 2: Violations of Public Morals - Several accounts have been identified for posting content that violates public morals, such as inappropriate videos and sensationalized narratives that incite negative emotions [3]. - The use of exaggerated and misleading titles to attract attention and drive traffic has been noted, with accounts employing clickbait tactics that do not align with the actual content [3]. Group 3: Regulatory Actions - The internet regulatory authorities are committed to intensifying governance efforts, holding platforms accountable for the dissemination of illegal and harmful information, and imposing strict penalties on problematic accounts [4].

Core Viewpoint - The internet regulatory authorities are intensifying efforts to combat counterfeit and impersonated "self-media" accounts that disrupt social order and mislead the public through false advertising and the sale of counterfeit goods [1][2]. Group 1: Regulatory Actions - A total of 3,008 counterfeit accounts have been dealt with by the internet regulatory authorities in collaboration with relevant departments [1]. - Specific cases include accounts impersonating news media and educational institutions, which have been closed for violating regulations [2]. - The authorities will continue to enforce strict accountability on website platforms and enhance the management of "self-media" accounts [2]. Group 2: Focus Areas of Regulation - The central internet office launched a two-month nationwide campaign in 2024 to address issues related to "self-media" that disregard public interest and disrupt public order [3]. - Key issues targeted include self-directed fabrications, where false information about current events is created to deceive the public [3][4]. - The campaign also addresses the manipulation of social hotspots, where false narratives are constructed around trending topics to gain attention [3][4]. Group 3: Content Quality Concerns - The authorities are concerned about the use of sensationalist headlines and misleading narratives that distort public perception and create societal division [4]. - There is a focus on the proliferation of low-quality content that lacks public value and misleads audiences [4].

Group 1 - In June 2023, General Secretary Xi Jinping called for a mobilization to tackle the "Three North" project, focusing on desertification prevention and afforestation, with over 1 million acres completed in two years [1][4] - The e-commerce sector in China showed steady growth from January to May 2023, effectively releasing consumer potential [2][8] - The construction of new digital infrastructure in China has accelerated this year, enhancing capabilities across various industries [9] Group 2 - In the first five months of 2023, the number of newly established foreign-funded enterprises in China increased by 10.4% year-on-year, with over 24,000 new foreign investment enterprises [13] - The Chinese government has introduced over 3,200 quality projects to stimulate private investment, with a total investment exceeding 3 trillion yuan, focusing on key areas such as transportation and energy [14] - A special action plan for medical quality and safety in healthcare institutions has been launched, addressing issues like patient privacy and medical ethics [15]