Core Insights - The rise of AI-generated content in e-commerce has led to a significant challenge in maintaining consumer trust and brand integrity [2][21][24] - E-commerce platforms like Taobao and Zomato are taking measures to combat the misuse of AI-generated images, while others like Uber Eats are embracing AI to enhance user experience [4][17][19] Group 1: AI in E-commerce - Some e-commerce sellers have started using AI to create misleading product images, leading to consumer dissatisfaction when the actual products do not match the representations [2][10] - The use of AI-generated content has created a closed loop of trust issues between brands and consumers, as AI technology becomes more prevalent [2][21] Group 2: Platform Responses - Taobao has implemented measures to identify and block AI-generated images that misrepresent products [4] - Zomato has banned AI-generated food images in response to customer complaints, while Uber Eats is providing AI tools to assist merchants [16][17] Group 3: Brand Impact - Brands are facing increased operational costs and challenges in maintaining consumer trust due to the prevalence of AI-generated false content [22][23] - Companies are adopting strategies to mitigate risks, such as using AI tools for content verification and monitoring suspicious activities on social media [23][24] Group 4: Future Considerations - The relationship between brands, platforms, and consumers regarding AI must evolve beyond a defensive stance to foster genuine trust [26][27] - A collaborative approach among all stakeholders is essential to leverage AI for building stronger relationships rather than perpetuating deception [27]

魔高一尺，道高一丈。考虑到如今AI造假能力之强，要彻底铲除AI造假"起号"的灰色产业链，关键 在于以技术优势形成绝对压制。相较于不法分子，监管部门与网络平台手握更雄厚的技术资源、更完整 的数据链条和更强大的研发能力，能够通过技术赋能实现对新技术违法犯罪的"冒头即打、露头就灭"。 平台需构建"识别—拦截—溯源"技术体系，用深度模型精准识别伪装的AI内容，建立违规账号"黑名 单"，定向阻断变现链条，让造假者无利可图。监管部门可搭建全国性监测平台，追踪账号交易异常， 解码隐蔽交易信息，联动打击产业链节点。同时，要畅通技术化举报渠道，形成全民监督合力，让灰色 产业链失去滋生土壤。 AI的价值在于拟人化服务而非拟人化欺骗，在于赋能发展而非助力乱象。我们期待以专项行动为 契机，加快推动AI造假治理向以技术对技术、以技术管技术的进阶，让数字空间真正成为滋养文明的 沃土。 来源：检察日报 治理此类乱象，面临着多重现实挑战。一方面，技术对抗的"猫鼠游戏"持续上演，造假者通过压缩 文件、修改代码等方式规避平台AI识别，增加了监管难度；另一方面，法律适用存在模糊地带，AI生 成内容的标注义务、虚拟账号的归属等问题缺乏细化规定，导致 ...