不愁卖的杭州豪宅，如今也开始"撒网捕鱼"了。 近日，杭州多个高端楼盘启动渠道分销和全民营销，其中不乏总价千万级的豪宅项目，为了加速去化， 更有楼盘不惜重金求客。市场消息称，这些项目中，分销佣金最高达到20万元/套，全民营销最高可获8 万元奖励。 多名杭州房产中介向时代财经证实了这一情况。房产中介李明透露，目前杭州主城区总价1000万以上的 住宅项目中，启动分销的占比不到50%，"但相比10月份之前，确实多了不少。" 渠道分销指的是开发商将楼盘的部分或全部销售任务，委托给第三方销售机构或中介渠道进行销售，并 按成交结果向开发商收取佣金；全民营销一般指开发商鼓励社会公众向楼盘推荐客户，成功促成交易后 给予推荐人相应奖励，但豪宅领域的"全民营销"，更多是指高净值人群之间的转介，或豪宅项目之间的 客户互荐。 渠道分销与全民营销在刚需楼盘中较为常见，但在高端尤其是豪宅市场，这类做法向来罕见。为了维护 项目的稀缺调性，豪宅往往倾向通过圈层活动与口碑传播来精准触达目标客群，而非通过中介渠道或全 民营销迅速走量。 资深豪宅销售林翰表示，在常规的认知当中，"除非最后不好卖，豪宅项目才会启动渠道"。 今年上半年，杭州买家仍在加速 ...

Core Viewpoint - Ying Tong Holdings Limited (06883.HK) listed on the Hong Kong Stock Exchange and opened below the issue price, closing at HKD 2.40, a decline of 16.67% from the final offer price of HKD 2.88 [1][2]. Group 1: Listing and Financials - The total number of shares offered was 333,400,000, with 100,020,000 shares for public offering and 233,380,000 shares for international offering [1][2]. - The net proceeds from the offering amounted to HKD 882.52 million after deducting estimated listing expenses of HKD 77.67 million [2][3]. Group 2: Use of Proceeds - The company plans to use the net proceeds for further development of its own brands, including Santa Monica, and for acquisitions or investments in external brands [3]. - Additional plans include expanding direct sales channels, enhancing digital transformation, and increasing brand awareness [3]. Group 3: Financial Performance - For the fiscal years ending March 31, 2023, 2024, and 2025, the company's projected revenues are RMB 1.699 billion, RMB 1.864 billion, and RMB 2.083 billion, respectively [5][6]. - The net profit for the same periods is expected to be RMB 173 million, RMB 206 million, and RMB 227 million, respectively [5][6]. Group 4: Revenue Breakdown - The majority of gross profit comes from perfume sales, with projected gross profits of RMB 738 million, RMB 739 million, and RMB 817 million for the fiscal years ending March 31, 2023, 2024, and 2025 [6][7]. - The revenue contribution from the self-owned brand Santa Monica remains minimal, accounting for only 0.5% of total revenue, with projected income of just over RMB 10 million in fiscal year 2025 [9]. Group 5: Market Position and Challenges - Ying Tong Holdings has established a comprehensive sales network covering over 400 cities in China, including more than 100 self-operated stores and approximately 8,000 retail outlets [9]. - Despite having a strong distribution network, the company faces challenges in building its own brands and has a highly centralized family governance structure, which may limit its transformation path [9].