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销售额飙升1461%!靠卖这种“豆子”,有门店年入40万元!
Sou Hu Cai Jing· 2026-01-11 06:12
Core Insights - The popularity of pixel art using "beads" has surged, attracting a wide range of consumers, particularly young people, and has become a new trend for stress relief [4][11][22] Market Trends - The DIY bead art trend has seen significant growth, with a notable increase in customer traffic and sales in both online and offline stores. For instance, a DIY store in Jinan reported a five to six times increase in customer flow since the trend gained traction [22] - Online sales of bead art materials have skyrocketed, with a year-on-year increase of 1461%, and some popular items selling over 60,000 units [11][22] Consumer Behavior - Many young consumers are heavily investing in this hobby, with some spending over 1,000 yuan within a few months of starting [10] - The ease of use and low entry cost of bead art kits, which can be purchased for around 200 yuan, has contributed to its widespread adoption [26] Business Opportunities - The market for bead art is projected to reach nearly 1 billion yuan, driven by the popularity of related products and the emergence of new businesses in the sector [28] - As of December 2022, there were 17,200 existing craft-related companies in China, with a 28.6% year-on-year increase in registrations since 2025 [24] Product Insights - Bead art kits are selling exceptionally well, with some packages achieving monthly sales exceeding 100,000 units, and certain items selling over 500 units daily [26][28] - The market has also seen the introduction of various themed kits based on popular IPs, further boosting sales [11][22]
销售额飙升1461%!“客流量涨了五六倍”,有门店靠它年入40万元
Sou Hu Cai Jing· 2026-01-10 11:53
Core Insights - The popularity of pixel art beads, known as "拼豆," has surged among young people, transforming from a children's craft into a significant trend in DIY culture [1][9][10] Market Trends - A DIY store in Guangzhou reported that 60-70% of its customers are there for pixel art beads, with peak days accommodating 30-40 groups of customers [10] - The market for pixel art beads has seen a dramatic increase, with online sales rising by 1461% year-on-year, and physical store traffic increasing five to six times compared to previous years [16][18] Financial Performance - A DIY store in Beijing reported annual revenue of 425,000 yuan from pixel art bead packages alone, averaging over 35,000 yuan per month [13] - The pixel art bead market is projected to reach nearly 1 billion yuan by 2026, with significant sales growth observed on e-commerce platforms [18][20] Consumer Behavior - Many young consumers are drawn to pixel art beads through social media, with one enthusiast spending over 1,000 yuan within four months of starting [12] - The affordability of starter kits, typically costing between 100 to 200 yuan, has lowered the entry barrier for new consumers [20] Product Demand - Popular IPs like "Zootopia" and "Honor of Kings" have catalyzed the demand for pixel art bead products, with some items selling over 600,000 units [15] - The average price for pixel art beads ranges from 1.3 to 6 yuan per 1,000 beads, with many material kits achieving monthly sales exceeding 100,000 units [18][20] Industry Growth - As of December 2022, there were 17,200 handcraft-related enterprises in China, with a 69.7% increase in registrations compared to the previous year [16] - The trend of pixel art beads has been recognized as a new form of "social currency" among friends, enhancing its appeal as a creative and interactive activity [16]
树一个品牌 富一方百姓 助乡村振兴
Shan Xi Ri Bao· 2025-12-28 00:38
Core Insights - The development of labor brands in Shaanxi has significantly improved employment opportunities and income for local workers, with 158 labor brands recognized and nearly 4 million rural workers benefiting from these initiatives [1][2][3] Group 1: Labor Brand Development - Shaanxi has implemented a labor brand cultivation project that includes policy guidance, financial support, skills training, and promotion, resulting in the creation of distinctive labor brands [1][2] - The "Three Qin Series" labor brands have become important employment cards, enhancing the income and living standards of many families in the region [1][3] Group 2: Economic Impact - Labor brands like "Qianyang Apple Master" and "Huazhou Shadow Play Craftsman" have become key drivers for local economic development, providing stable employment and income for many individuals [2][4] - The "Purple Yang Foot Care Master" brand has created over 130 foot care enterprises, employing 54,400 people and generating 3.5 billion yuan in income, accounting for 70% of the county's labor income [5] Group 3: Skills Training and Employment - The focus has shifted from labor output to technical skills output, with various training programs developed to enhance the skill sets of workers, such as the "Yanliang Aviation Craftsman" brand which has trained over 4,000 professionals [7] - The "Cai Shui Ear Farmer" labor brand has successfully encouraged local villagers to engage in mushroom cultivation, creating a vibrant local economy and job opportunities [6][7] Group 4: Future Directions - Shaanxi plans to accelerate the upgrade of labor brands, focusing on high-quality service, mid-to-high-end skills, cultural tourism, and social welfare sectors to better support employment and industry development [7]
一片热土 万般“她”彩
Xin Lang Cai Jing· 2025-12-21 20:41
Core Insights - The article highlights the vibrant entrepreneurial spirit among women in the rural area of Taihu Source Town, Lin'an District, where traditional crafts are being revitalized and integrated into modern business practices [2][4]. Group 1: Women's Entrepreneurship - The "Shouyi Workshop" in Qingyun Village, initiated by national model worker Luo Yunyan, has successfully mobilized local women to engage in traditional crafts, leading to increased employment and income opportunities [2][3]. - The workshop has conducted over 170 training sessions, benefiting more than 2,100 participants and enabling 42 women to achieve stable employment with an average annual income increase of 38,000 yuan [2][3]. Group 2: Collaborative Models - The establishment of the "Tianmu Daughter" common prosperity alliance has facilitated collaboration between local government and artisans, addressing training and order fulfillment needs [2][3]. - The entrepreneurial model has evolved from individual efforts to a collective approach, promoting a "common prosperity alliance + skill output + order production" framework [3][5]. Group 3: Digital and E-commerce Integration - The rise of female entrepreneurs is also evident in the digital space, with women like Wang Haiyan promoting local agricultural products through live-streaming, thus enhancing their market reach [4][5]. - The local government has invested in digital infrastructure, including 5G networks and e-commerce service points, to support women's participation in various sectors such as hospitality and cultural tourism [5]. Group 4: Supportive Environment - Lin'an District provides a nurturing environment for female entrepreneurs through comprehensive support in policy, training, and market access, which has been crucial for their success [5]. - The integration of resources from agriculture, culture, and human resources has created a robust ecosystem for women to thrive in their entrepreneurial endeavors [5].
爆了,有门店月入超3万!疯狂动物城带火又一赛道,年轻人疯狂上头
Xin Lang Cai Jing· 2025-12-21 09:31
Core Insights - The popularity of Perler Beads, also known as "拼豆," has surged, particularly among young adults, transforming from a children's toy into a social currency for this demographic [1][4][29] - The release of "Zootopia 2," which grossed 3.6 billion yuan, has significantly contributed to the rise of this crafting trend, with sales of related materials skyrocketing on platforms like Taobao and Pinduoduo [1][4][18] Industry Overview - The offline market is capitalizing on this trend, with many DIY stores offering Perler Bead experiences priced between 19.9 yuan and 88 yuan per hour, often selling over a thousand sessions [3][18] - A specific store in Beijing reported annual sales of over 425,000 yuan from a single Perler Bead package, averaging more than 35,000 yuan monthly [3][18] Market Dynamics - The pricing structure for Perler Beads shows a clear segmentation, with standard beads priced at approximately 1.3 to 1.5 yuan per thousand, while premium brands like MARD charge up to 5.28 yuan per thousand [7][22] - The business model has evolved into a closed loop, attracting users with low-cost experiences, maintaining engagement through IP designs, and monetizing through materials and custom services [9][24] Growth Statistics - As of December 17, there are 17,200 handcraft-related enterprises in China, with a 69.7% increase in registrations in 2022 and 6,558 new registrations in 2025 alone, marking a 28.6% year-on-year growth [10][25] Challenges - The industry faces significant challenges, particularly in terms of product homogeneity, as many stores offer similar crafting options, leading to a decline in repeat purchases [12][27] - The sustainability of the trend is questioned, as the emotional appeal of crafting may diminish over time, especially as consumers seek new forms of entertainment [29]
爆了,有门店月入超3万!疯狂动物城带火又一赛道,年轻人疯狂上头
21世纪经济报道· 2025-12-21 07:28
Core Insights - The popularity of Perler Beads, a DIY craft, has surged, particularly among young adults, transforming it into a new social currency [1][2][14] - The commercial value of this trend is evident, with some stores generating significant monthly revenues from Perler Bead experiences [9][21] - The industry has seen explosive growth, with a notable increase in the number of related businesses and a strong demand for products linked to popular IPs [23][22] Group 1: Market Dynamics - A significant portion of customers at DIY stores are now visiting specifically for Perler Beads, with some stores reporting up to 30-40 groups of customers in a single day [1] - The average price for Perler Beads ranges from 1.3 to 1.5 yuan per thousand beads, while branded options can reach 5.28 yuan per thousand [15][18] - The experience segment of the market is particularly lucrative, with stores offering hourly experiences at prices ranging from 19.9 to 88 yuan, leading to substantial annual revenues [9][21] Group 2: Consumer Behavior - Consumers are heavily engaged, with reports of individuals spending over 1000 yuan within four months on Perler Beads, driven by popular culture references [14] - The trend is fueled by popular IPs such as "Zootopia" and "Honor of Kings," which have become catalysts for increased interest and sales [14][2] - The emotional aspect of the product appeals to various demographics, including working individuals seeking stress relief and families looking for interactive activities [28] Group 3: Industry Challenges - The rapid expansion of the industry has led to challenges such as product homogeneity, with many stores offering similar items, which may reduce repeat purchases [26] - Legal risks associated with copyright issues for popular IP designs pose a significant threat to the industry [28] - The sustainability of the trend is questioned as consumer interest may wane, necessitating innovation in creativity, service, and experience to maintain engagement [29]
《疯狂动物城2》带火拼豆:有门店月入超3万,年轻人为何上头?
在线下,这股热潮正转化为实实在在的商业价值。在大众点评上搜索"拼豆",多数手作店已上线相关体 验项目,价格从每小时19.9元到88元不等,销量普遍破千。 据第三方平台数据,北京三里屯一家手作馆标价84.9元/小时的拼豆套餐年售超5000份,仅此单项年营 收就达42.5万元,月均超3.5万元——这还不包括其他渠道及其他项目的收入。 (原标题:《疯狂动物城2》带火拼豆:有门店月入超3万,年轻人为何上头?) "拼豆已经火了一年多,有时根本忙不过来。"广州天河商圈一家手工DIY店主向21世纪经济报道记者坦 言,今年店内六七成顾客都是冲拼豆而来,"最忙一天要接30—40组客人,店里全坐满"。 与这股热潮相呼应的是消费者的感叹:"入坑4个月烧掉1000元,买豆子买到停不下来""周末拼不完下周 继续"……拼豆,英文名Perler Beads,本是一种亲子玩具,如今"逆袭"成年轻人的新社交货币,究竟有 何魔力? 火到烫手!有门店靠拼豆月入超3万 随着《疯狂动物城2》狂砍36亿元票房,一股拼豆手工热潮席卷社交网络。 在淘宝、拼多多等平台,爆款拼豆材料包月销量轻松破万,热门IP款式一度售出超60万件;有博主甚至 用100小时、4 ...
从哪些方面可以看出,钱不好赚了?
Sou Hu Cai Jing· 2025-11-11 03:35
Core Insights - The current economic environment has led to a widespread perception that earning money has become significantly more difficult, driven by stagnant wages, rising living costs, and increased competition in the job market [1][10]. Income and Employment - Official data indicates that the average wage growth for residents in the first three quarters of 2025 was 5.4%, but the actual disposable income has not seen substantial increases due to rising living costs [1]. - The median income growth rate of 4.5% is lower than the average, suggesting that most ordinary individuals are falling behind [1]. - Many companies are unable to provide salary increases or bonuses, leading employees to seek side jobs, with 60% of young workers engaging in activities like content creation and ride-sharing to supplement their income [1]. Consumer Behavior - Consumer spending has become more cautious, with clothing expenditure growing only 1.6% in the first three quarters of 2025, indicating a shift towards prioritizing essential purchases [3]. - The trend of "non-essential spending" has decreased, as individuals are more likely to compare prices and seek value, leading to a decline in discretionary purchases [8]. Investment Landscape - The growth in residents' net property income was only 1.7%, the slowest among all income sources, reflecting a challenging investment environment [4]. - The decline in bank wealth management product yields below 3% and significant losses in stocks and funds have driven individuals to seek alternative investments, such as gold, which saw a 24.55% increase in consumption [4]. Job Market Dynamics - The job market has become increasingly competitive, with fewer job openings and higher requirements for candidates, making it difficult for fresh graduates to secure positions [7]. - The rise of "flexible employment" has led many individuals to rely on gig work, which often results in unstable income [7]. Economic Sentiment - The overall sentiment reflects a collective struggle with earning money, attributed to various factors including corporate profitability pressures, rational consumer demand, market risks, and reduced job supply [10]. - Despite these challenges, individuals are adapting by exploring side jobs and alternative investment strategies, indicating resilience in the face of economic shifts [10].
太仓市高新区物所畏手工制作工作室(个体工商户)成立 注册资本5万人民币
Sou Hu Cai Jing· 2025-10-23 01:17
Core Insights - A new individual business named "Taicang High-tech Zone Wusowei Handmade Studio" has been established, with a registered capital of 50,000 RMB and led by legal representative Shen Yijia [1] Business Scope - The business is authorized to engage in food sales, subject to necessary approvals from relevant authorities [1] - It offers a variety of general projects including indoor entertainment activities focused on leisure and creativity, sales of arts and crafts, cultural heritage protection, and various retail activities [1] - The studio's activities also encompass personal internet live streaming services, internet sales (excluding licensed goods), and sales of a wide range of products such as daily necessities, clothing, toys, and stationery [1]
指尖生花织共富——一份应援礼背后的杭州“温暖经济”探索
Hang Zhou Ri Bao· 2025-08-12 02:49
Group 1 - The core idea of the articles revolves around the development and impact of women's cooperative workshops in Hangzhou, which utilize traditional handcraft skills to create economic opportunities for women and support community welfare [1][2][3] - The "Bay Sister" team in Qiantang District has created over 30 handmade basketball ornaments, showcasing the dedication and craftsmanship of local women, which also serves to motivate athletes during events like the Asian Games [1] - The workshops have diversified into various crafts, including hand-woven bracelets, knitting, and traditional paper art, with nine grassroots women's cooperative workshops established in Qiantang District alone, contributing to a "warm economy" through community engagement and charitable donations [1] Group 2 - The "Tang Sister" women's cooperative workshop in Linping District has successfully generated a sales revenue of 100,000 yuan in one year, highlighting the potential for local crafts to thrive in the market [2] - Hangzhou currently has 678 women's cooperative workshops, employing over 28,000 women and distributing over 300 million yuan in annual processing fees, indicating a significant economic impact [2] - The city’s women's federation plans to continue promoting women's cooperative initiatives by exploring new models and leveraging local industry chains to enhance the effectiveness of these workshops [3]