Core Viewpoint - The offline performance market is experiencing explosive growth, with various types of performances such as concerts, music festivals, and dramas driving new consumption scenarios and activating consumer demand [2][4]. Group 1: Offline Performance Market - The offline performance market's total box office exceeded 3.4 billion in July 2025, marking a nearly 60% year-on-year increase, closely following the film market scale [4]. - The surge in performances has led to a vibrant commercial ecosystem around venues, with a unique "street stall economy" emerging to cater to the immediate needs of thousands of attendees [4][5]. - Street vendors benefit from low startup costs and short return cycles, often seeing significant profits from single events due to concentrated consumer demand [4][5]. Group 2: Emotional Consumption and Fan Economy - Vendors are successfully tapping into audience emotional needs by offering themed merchandise that enhances the concert experience, such as fan items that foster a sense of participation [5][7]. - The fan economy is transitioning from niche online activities to mainstream consumer behavior, with shopping centers actively organizing fan events to convert "idol traffic" into actual foot traffic and sales [9][12]. - The balance between respecting fan emotional needs and avoiding over-commercialization is crucial for sustaining the fan economy's growth [12][13]. Group 3: Beauty and Photography Services - The rise of concert-related beauty services reflects a shift in consumer expectations, where makeup becomes part of the concert experience, creating a high-demand market for makeup artists [15][17]. - The demand for professional photography services at events is growing, driven by the need for high-quality memories, leading to a rise in rental services for photography equipment [19][21]. - The convenience of booking photography services enhances the overall concert experience, although the industry faces challenges in standardization and service quality [22][16]. Group 4: Accommodation and Dining - Concerts significantly boost local accommodation demand, with 61.3% of additional spending during performances directed towards lodging [24]. - Hotels near concert venues often see price surges of 3 to 5 times during events, reflecting the high demand from concertgoers [26]. - Dining experiences are evolving to cater to concert attendees, with restaurants optimizing services and creating themed dining experiences that enhance the emotional connection post-performance [28][31]. Group 5: Merchandise and IP Value - Merchandise has evolved from simple memorabilia to dual-purpose products that enhance the fan experience, significantly impacting the revenue structure of concerts [33][37]. - Pop-up stores near venues create immersive shopping experiences, leveraging scarcity to drive sales and enhance fan engagement [33][34]. - The transformation of merchandise into everyday items strengthens the emotional connection between fans and idols, creating a sustainable revenue stream for brands [37][38]. Group 6: Integration of Performance and Tourism - The combination of concerts and travel is becoming a popular trend, with audiences seeking to explore cities while attending performances, thus driving a new consumption model [39][40]. - This "performance + tourism" model enhances local economies by attracting large crowds and stimulating various sectors, including hospitality and retail [41][42]. - The integration of cultural events into tourism strategies is becoming a vital part of urban development, providing lasting economic benefits [42][44].

Core Viewpoint - The article highlights the booming concert economy in China, particularly focusing on the popularity of Sun Yanzi's concerts and the overall growth in the live performance sector, which is driving various consumption trends and enhancing the integration of culture and tourism [1][3][5]. Group 1: Concert Popularity - Sun Yanzi's upcoming concerts in Shenzhen, Beijing, Chongqing, and Nanjing are highly anticipated, with ticket demand in Beijing reaching 1.224 million people [1]. - The rapid sell-out of tickets for Sun Yanzi's Shanghai concert in March indicates a strong demand, with many fans expressing frustration over the speed of ticket sales [3]. - On secondary markets, original tickets priced at 480 yuan are being resold starting from 2000 yuan, with some inner venue tickets reaching over 10,000 yuan [3]. Group 2: Performance Market Trends - During the "May Day" holiday, the national performance market saw 33,500 shows, generating ticket sales of 2.159 billion yuan and attracting over 10.316 million attendees, reflecting a year-on-year increase in revenue and attendance [3]. - Large-scale performances (over 5,000 attendees) generated ticket sales of 1.212 billion yuan during the same holiday, marking a 5.12% increase year-on-year [4]. - The trend of "performance plus" is becoming a significant driver for the integration of cultural and tourism sectors, with various music festivals and concerts contributing to local economies [4][5]. Group 3: Economic Impact - The concert economy is positively impacting various consumption sectors, with restaurants and other businesses experiencing significant increases in customer traffic during concert events [5]. - Data from "Qunar" indicates that over 23 music festivals took place nationwide during the "May Day" holiday, showcasing the popularity of "culture plus tourism" as a leading travel trend [5]. - It is estimated that for every 1 yuan spent on music festival tickets, there is a corresponding increase of 7-8 yuan in overall local consumption, including hotels, dining, and shopping [5].

Core Insights - The Chinese performance market showed a diverse and flourishing trend during the 2025 May Day holiday, with the "performance+" model significantly promoting the integration of culture and tourism [1][3] Revenue and Attendance - The total box office revenue for commercial performances during the May Day holiday reached 2.159 billion yuan, representing a year-on-year increase of 3.60%, with an audience attendance of 10.316 million, up by 0.47% [1] - Large-scale performances with over 5,000 attendees generated 1.212 billion yuan in box office revenue, marking a 5.12% increase year-on-year [3] Performance Trends - Popular performances included concerts by artists such as the Times Youth League, Tao Zhe, and Zhou Huajian, with major music festivals in high-tier cities leading the trend while also expanding into smaller regions [3] - The rise of music festivals in smaller cities highlights a clear trend of market penetration, with events like the "Delight Electronic Music Festival" and "King of Glory E-sports Party Music Festival" combining various entertainment elements [3][4] Consumption Patterns - The integration of concerts and music festivals with tourism has led to a significant increase in related hospitality orders, with some cities seeing nearly a 100% year-on-year growth [5] - The search volume for music festival-related products, such as "music festival support makeup," surged by 179%, with over 30% of users being from the post-2000 generation [5] Cultural Experience Enhancement - The rich variety of tourism performance projects during the holiday significantly enhanced cultural experiences at major tourist attractions, with box office revenue for large and medium-sized tourism performances reaching 685 million yuan, a 9.08% increase year-on-year, and attendance of 5.5843 million, up by 6.11% [5]