Core Insights - The rise of various grassroots sports events like "Su Super" and "Village Super" during the summer has significantly attracted fans and tourists, boosting local consumption and transforming "cultural tourism flow" into "consumption increment" [1] Group 1: Sports Events Impact - The "Su Super" event has successfully turned multiple cities in Jiangsu into popular destinations, with 87 viewing points leading to over 7.14 million visitors [1] - The "Village Super" finals attracted over 180,000 visitors, generating a total tourism revenue of 188 million yuan [5] Group 2: Commercial Integration - A shopping mall manager in Yancheng, Jiangsu, anticipates a 21% year-on-year increase in revenue, emphasizing the creation of "event + commercial" IP to meet fan demands [3] - Shanghai is enhancing its "ticket economy" with a continuous lineup of concerts featuring top artists, contributing to a vibrant entertainment scene [7] Group 3: Broader Economic Effects - Major cultural products, including popular films and large-scale sports events, are increasingly driving tourism consumption, with notable increases in visitor numbers to cities like Xi'an, Guangzhou, and Nanjing [9] - In the first five months of the year, Shanghai hosted over 21,000 commercial performances, attracting more than 10 million attendees and generating ticket sales of 1.63 billion yuan [10]

Core Insights - The Chinese performance market showed a diverse and flourishing trend during the 2025 May Day holiday, with the "performance+" model significantly promoting the integration of culture and tourism [1][3] Revenue and Attendance - The total box office revenue for commercial performances during the May Day holiday reached 2.159 billion yuan, representing a year-on-year increase of 3.60%, with an audience attendance of 10.316 million, up by 0.47% [1] - Large-scale performances with over 5,000 attendees generated 1.212 billion yuan in box office revenue, marking a 5.12% increase year-on-year [3] Performance Trends - Popular performances included concerts by artists such as the Times Youth League, Tao Zhe, and Zhou Huajian, with major music festivals in high-tier cities leading the trend while also expanding into smaller regions [3] - The rise of music festivals in smaller cities highlights a clear trend of market penetration, with events like the "Delight Electronic Music Festival" and "King of Glory E-sports Party Music Festival" combining various entertainment elements [3][4] Consumption Patterns - The integration of concerts and music festivals with tourism has led to a significant increase in related hospitality orders, with some cities seeing nearly a 100% year-on-year growth [5] - The search volume for music festival-related products, such as "music festival support makeup," surged by 179%, with over 30% of users being from the post-2000 generation [5] Cultural Experience Enhancement - The rich variety of tourism performance projects during the holiday significantly enhanced cultural experiences at major tourist attractions, with box office revenue for large and medium-sized tourism performances reaching 685 million yuan, a 9.08% increase year-on-year, and attendance of 5.5843 million, up by 6.11% [5]