为一场演出、赛事奔赴一座城，带动多领域、长链条消费需求 文体旅破壁共生，"小票根"成激活市场"金钥匙" 这个暑期，赛事经济与演艺经济持续火热，成为拉动文旅消费的新引擎。在文体旅融合之下，旅游 体验从"看一场演出赛事"升级为"解锁多元玩法"，不仅让游客享受到更丰富、更难忘的旅程，也为经济 发展注入了更多活力。 "一票难求""爆满""为一场演出赛事奔赴一座城"……这个暑期，各类演出赛事轮番登场，这些关键 词为演出赛事市场的"高温火热"写下了生动的注解。 暑期消费旺季来临，赛事经济与演艺经济的双轮驱动作用愈发明显，成为拉动文旅消费、带动经济 增长的新引擎。无论是万人空巷的体育盛事，还是一票难求的演艺活动，都在汇聚人气、撬动消费、带 动相关产业发展上展现出巨大能量。带动多领域、长链条消费需求的小小票根成为激发文旅市场活力 的"金钥匙"。 观演观赛解锁多元玩法 今年上半年，演出在文旅深度融合过程的作用愈加凸显，演出消费呈现多维度的结构变化。 "多个城市都以演出产品为核心，策划并推出'跟着演出去旅行'，带动城市深度游。"中国演出行业 协会副会长兼秘书长潘燕举例说道，以成都为例，该市以各大剧院为支点，撬动"演艺+文旅"深度 ...

Core Insights - The rise of "ticket root economy" is driving increased consumer traffic and chain consumption in cities like Yinchuan, where events such as the AFC U20 Women's Asian Cup qualifiers and concerts have attracted large audiences [1][2][3] - Local governments are implementing discount policies that allow ticket holders to enjoy exclusive offers at various restaurants and attractions, effectively transforming tickets into versatile discount coupons [1][2] - The integration of events with tourism and retail is enhancing the overall consumer experience, turning transient visitors into overnight guests and stimulating significant economic activity [3] Group 1: Event and Tourism Integration - The AFC U20 Women's Asian Cup qualifiers in Yinchuan attracted over 40,000 spectators, while concerts drew an additional 30,000 attendees, showcasing the successful combination of sports and entertainment [1] - Local businesses are capitalizing on the influx of visitors by offering bundled discounts, such as purchasing a meal voucher for 15 RMB that can be used alongside ticket root discounts [2] - The Yinchuan airport has collaborated with tourism departments to promote travel packages, resulting in 11,700 flight operations and a passenger throughput of 1.621 million from July 1 to August 11 [2] Group 2: Economic Impact and Consumer Behavior - The "ticket root economy" is effectively converting transient visitors into longer-staying tourists, thereby injecting continuous consumer spending into the local economy [3] - Experts emphasize the importance of enhancing service quality and storytelling in tourism to ensure visitors feel valued and satisfied, which is crucial for sustaining this economic model [3]

从7月份开始，银川市及周边地区举办2026年亚足联U20女足亚洲杯预选赛、览山音乐季等大型赛事和演艺活动超40场次，不仅 丰富了人们的精神生活，也给城市聚集了更多人气。为了延伸消费链条，当地政府推出了"银票有礼"福利计划，拿着门票或票根即可 在银川市多家餐饮、零售商家及景点享受专属折扣或特别优惠，让小小的票根成为城市体验的"入场券"。 央视网消息：暑期，消费进入了旺季，"赛事经济、演艺经济"成为拉动城市消费、促进经济发展的新引擎作用愈发凸显。宁夏通 过"航空+文旅、演艺+赛事+商贸"等深度融合模式，让小小的票根发挥更多价值，为消费赋能，让城市经济展现新活力。 旺盛的人流和链式消费带动了餐饮、住宿、交通、零售等行业消费力的增长，各大商业综合体也抓住机遇，推出了一系列优惠活 动，把人气变为财气。 演艺经济和赛事经济不仅带火了商圈的消费，航空市场在暑期也更加繁忙。暑运期间，银川机场除了在优化和加密航线上进行调 整，还联合文旅部门推进航旅深度融合，游客凭乘机信息可享受多家景区、酒店的折扣优惠。数据显示，7月1日至8月11日，银川机 场累计保障航班起降1.17万架次，旅客吞吐量达到了162.1万人次。 据统计，在商文旅 ...

Group 1 - The 12th World Games will be held in Chengdu, Sichuan from August 7 to August 17, attracting over 4,000 athletes from more than 100 countries and regions, which is expected to boost the local tourism economy significantly [1] - The influx of athletes, teams, and global spectators during the event will directly increase demand in the hotel, transportation, and dining sectors, leading to a peak in consumption [1] - The international exposure generated by the event will enhance the city's image and cultural appeal, contributing to long-term growth in tourist traffic and satisfaction [1][2] Group 2 - The Chinese tourism sector is experiencing growth, with a projected 26.94 million foreign visitors in 2024, representing a 96% year-on-year increase [2] - Chengdu is implementing measures to facilitate travel for visitors, including a "240-hour transit visa exemption" policy and various summer tourism routes in collaboration with neighboring provinces [2] - Chengdu has launched promotional campaigns such as "World Games Gifts" and a "ticket root discount map" to enhance visitor experiences and encourage spending at local businesses [2][3] Group 3 - To maximize the economic impact of the event, it is essential to connect pre-event, during-event, and post-event consumer markets effectively [3] - Recommendations include diversifying event-related activities, enhancing city branding through international media, and establishing long-term international exchange mechanisms to create immersive consumer experiences [3] - There is a suggestion to integrate cultural, commercial, tourism, and sports sectors to create new international consumption scenarios, enhancing visitor engagement and spending [3]

Group 1 - The core viewpoint of the article is that Luzhou City in Sichuan Province has introduced 19 incentive policies to promote the high-quality development of a regional consumption center city through deep integration of culture, tourism, and commerce [1][2] - The policies focus on five main areas: attracting people, building brands, optimizing supply, nurturing scenarios, and enhancing traffic [1] - The government aims to stimulate market innovation, encourage consumer participation, and improve supply-demand fluidity in response to current challenges in the local economy [1] Group 2 - In terms of attracting people, Luzhou supports large-scale commercial performances and events, offering up to 3 million yuan in incentives for hosting such activities [1] - For brand building, the city encourages the strengthening of consumption brands in accommodation, dining, medical beauty, and tourism, with incentives of up to 5 million yuan for introducing high-end hotel brands [1][2] - Luzhou plans to cultivate 15 to 20 new consumption scenarios annually, providing 200,000 yuan in incentives for each, and aims to develop tourism routes centered around local specialties and cultural heritage [2] Group 3 - The city has set ambitious targets for 2027, including a total tourism expenditure exceeding 100 billion yuan and a retail sales total of social consumer goods surpassing 200 billion yuan [2]

Core Viewpoint - The recent policy measures issued by the Luzhou government aim to promote the deep integration of culture, tourism, and commerce, establishing the city as a regional consumption center through 19 incentive policies focused on attracting people, building brands, optimizing supply, creating scenarios, and enhancing traffic [1] Group 1: Incentive Policies - The measures include support for performing arts, exhibitions, and sports events to attract business, with a maximum incentive of 3 million yuan for hosting large commercial performances per event [1] - There is a focus on strengthening and optimizing local consumption brands in accommodation, dining, medical beauty, and tourism, with incentives of up to 5 million yuan for introducing high-end hotel brands [1]

Group 1 - The performing arts economy in Rizhao is thriving, with events like the "Soda Music Chill Party" attracting 21,000 attendees and achieving over 2 billion online exposures [3] - Various music festivals and events are being organized, contributing to the city's cultural tourism branding [3] - The Rizhao Municipal Political Consultative Conference is actively involved in promoting the performing arts economy through specialized meetings and research [3] Group 2 - The Rizhao Municipal Political Consultative Conference has initiated the "Three Grabs and Three Promotions" activity to enhance capabilities and improve work effectiveness [4] - A series of learning activities have been organized to strengthen theoretical foundations and enhance understanding of emerging technologies [4] - The conference has implemented a structured approach to manage annual work plans and improve the quality of proposals and suggestions [5] Group 3 - The conference has conducted 26 "Sunshine Consultation" activities focusing on key city development issues, providing over 150 suggestions to the municipal government [6] - Efforts are being made to enhance community engagement and address public concerns through various outreach activities [6] - The conference promotes a service-oriented approach, encouraging members to actively participate in community service and problem-solving initiatives [6]