Core Insights - The launch of the "Mini LABUBU" from Pop Mart sold out within one minute across four major online platforms, indicating high demand and consumer interest [1][6] - The retail price of the "Mini LABUBU" is 79 yuan, but its market price has surged by 125% to 2499 yuan for a full box on secondary markets [6][9] - The overall sales performance of Pop Mart in August was impressive, with total revenue reaching 3.9 billion yuan, driven by strong sales of the LABUBU series [9] Sales Performance - The "Mini LABUBU" was released online on August 28 and sold out immediately, with significant queues observed at physical stores the following day [1][3] - In August, Pop Mart sold 370,000 units of various products on the Dewu app, with 110,000 units of the third-generation LABUBU sold alone [9] - The company reported a revenue of 138.76 billion yuan for the first half of 2025, marking a year-on-year growth of 204.4% [9] Product Details - The "Mini LABUBU" measures approximately 10.5 cm and comes in two color groups, with each group containing a hidden variant [5] - The "rock version" of LABUBU is larger at 38 cm and features a unique design with a pearl necklace and heart pendant [5] - The product's popularity has led to a significant increase in its resale value, with some items being sold for three times their original price [6][9]

Core Insights - The launch of the mini LABUBU series by Pop Mart has generated significant consumer interest, leading to rapid sell-outs across various platforms within seconds of release [3][4][7] - The product's popularity is reflected in its high resale prices on secondary markets, with individual pieces reaching up to 300 yuan and complete sets selling for as much as 2699 yuan, indicating a strong demand and speculative trading behavior [9][11] Sales Performance - The mini LABUBU was officially released on August 28, with over 58,000 items added to shopping carts before the sale began, and sales exceeding 30,000 units shortly after launch [7][9] - The total sales revenue from the mini LABUBU on Tmall alone surpassed 23.7 million yuan within the first few minutes of its release [7][11] Market Demand and Supply Chain - Pop Mart's plush toy category has seen a dramatic increase in production, with August's output reaching approximately 30 million units, a tenfold increase compared to previous production levels [13] - Despite the surge in production, the company faces challenges in meeting the overwhelming demand, indicating a potential strain on supply chain capabilities [13] Financial Performance - The LABUBU brand, part of the THE MONSTERS series, reported a revenue of 4.81 billion yuan in the first half of the year, accounting for 34.7% of Pop Mart's total revenue, with a year-on-year growth of approximately 668.4% [11][13] - The plush toy segment generated 6.14 billion yuan in revenue, marking a year-on-year increase of 1276.2%, surpassing the revenue from collectible figures for the first time [13]

以8月21日新品发售为例，"星星人好梦气象局系列-毛绒挂件盲盒"和"晒晒夏日系列-MOKOKO搪胶毛绒 挂件"一经推出便引发抢购潮。前者在得物平台发售5天内售出近2000单，超过1.1万人点击"想要"；原 扬子晚报网8月26日讯（记者 姜天圣）2025 年上半年，国内潮玩市场延续高增长态势，据泡泡玛特最新 发布的 2025 年上半年财报显示，公司当期营收达 138.76 亿元，同比增幅 204.4%；税前利润 61.57 亿 元，同比增长 401.2%；归属上市公司股东的净利润 45.74 亿元，同比激增 396.5%，三项核心业绩指标 均超过 2024 年全年水平，大幅超出市场此前预期。 近30日，星星人好梦气象局系列单个盲盒价格走势在220-290区间浮动 MOKOKO晒晒夏日系列近30日成交均价高达1543元 今年8月，潮流电商平台得物App上，泡泡玛特系列潮玩商品单月销量突破37万单，其中Labubu第三代 系列表现尤为抢眼，单月售出11万单，累计销量达39万单。同时，新晋热门IP"星星人"系列也展现出强 劲势头，8月售出近2.5万单，累计销量近5万单。 价79元的单个盲盒在得物上售价介于169至60 ...