共探新营销，共创新可能 撰文 | 杜 咏 芳 编辑 | 黄 大 路 设计 | 甄 尤 美 拉斯维加斯会议中心始建于1959年，期间经过多次翻修和扩建，但当你走在其中时，依旧会感受到浓浓的时代感，一种特有的美式老派感扑面而 来。 但就是在这个有些"过时"的建筑里，每年都在展示着全球最先进的技术。 2026年1月6日至9日（太平洋标准时间），全球科技界的目光将再度锁定拉斯维加斯，国际消费电子展（CES）正式拉开帷幕。 不过，与往年相比，本届CES略显冷清：参展商数量较高峰时期减少了1000余家，现场人流与声量均有所回落。 本次展会设置了先进制造展示区、全新CTA展区、CES Foundry、创作者展区、移动技术展区及初创展区等多个特色板块，以及制造、技术与标 准、穿戴设备三个核心会议轨道，覆盖科技产业核心领域。 这个曾以电视、电脑与可穿戴设备定义消费潮流的舞台，在过去数年亦成为电动汽车发布的主秀场。 但今年，风向已然转变。一个清晰的信号正在释放：电动化的声量逐渐让位，一个更底层、更具颠覆性的概念走向前台，即"物理人工智 能"（physical AI）。 与处理数据或生成内容的人工智能不同，物理人工智能结合了传感器 ...

Core Viewpoint - SoftBank Group announced a significant investment of $5.4 billion to acquire the robotics division of Swiss industrial giant ABB, marking a strategic move towards advancing physical artificial intelligence (AI) and general artificial intelligence (AGI) [2][5]. Group 1: Investment Strategy - The acquisition is part of SoftBank's broader strategy to integrate AI with robotics, which is seen as a crucial pathway to achieving AGI [2]. - SoftBank's chairman, Masayoshi Son, emphasizes the need for substantial funding to realize AGI, which he believes will be primarily achieved by large enterprises in the next 2-3 years [2][5]. - The global robotics market is currently valued at approximately $78 billion and is projected to reach $165 billion by the end of 2029, indicating a robust growth opportunity in this sector [4]. Group 2: Industry Context - SoftBank has previously invested in various robotics companies, including Agile Robots and AutoStore, and aims to enhance its robotics portfolio through the ABB acquisition [3]. - The industrial robotics sector is viewed as having a clearer commercialization path compared to humanoid robots, which have faced market challenges [4]. - Industry leaders, including NVIDIA's CEO Jensen Huang, predict that the next wave of AI will focus on physical AI capable of understanding physical laws and working alongside humans [4]. Group 3: Collaboration and Future Outlook - SoftBank is also deepening its commitment to AI through collaboration with OpenAI, planning to invest $3 billion annually in deploying OpenAI products [5]. - The integration of AI and robotics is expected to drive significant advancements in technology, with Son envisioning a future where AI will surpass human intelligence by a factor of ten thousand within the next decade [2].

Core Insights - SoftBank Group announced a significant investment of $5.4 billion to acquire the robotics division of Swiss industrial giant ABB, marking a strategic move towards advancing physical artificial intelligence (AI) [2] - Chairman Masayoshi Son emphasized the integration of AI and robotics as a pathway to achieving general artificial intelligence (AGI), predicting that large enterprises will lead this development within the next 2-3 years [2][4] - The global robotics market is currently valued at approximately $78 billion and is projected to reach $165 billion by the end of 2029, indicating substantial growth potential in the sector [4] Investment Strategy - The acquisition of ABB's robotics business will enhance SoftBank's existing portfolio, which includes investments in companies like Agile Robots and AutoStore [3] - SoftBank has previously faced challenges in the robotics sector, notably with the acquisition of Aldebaran, which did not achieve market success with its humanoid robot, Pepper [3] Industry Trends - Industry leaders, including NVIDIA's CEO Jensen Huang, believe that the next wave of AI will focus on physical AI capable of understanding physical laws and functioning in real-world environments [4] - SoftBank is also deepening its commitment to AI through collaborations with OpenAI, including a joint venture in Japan aimed at providing AI services to enterprise clients, with an annual investment of $3 billion in OpenAI product deployment [4]

Core Insights - SoftBank is making a significant investment in the robotics sector by acquiring ABB's robotics division for $5.4 billion, reflecting its commitment to advancing artificial intelligence and robotics integration [1][3] - Masayoshi Son, the chairman of SoftBank, envisions a future where artificial intelligence will surpass human intelligence by a factor of ten thousand within the next decade, emphasizing the importance of physical AI [1][3] - The global robotics market is currently valued at approximately $78 billion and is projected to reach $165 billion by the end of 2029, indicating a strong growth trajectory in the industry [4] Investment Strategy - SoftBank's investment in ABB's robotics division is part of a broader strategy to enhance its robotics portfolio, which already includes investments in companies like Agile Robots and AutoStore [3] - The company has previously faced challenges in the robotics sector, such as the underperformance of the Pepper humanoid robot developed after acquiring Aldebaran [3] Industry Trends - The commercialization path for industrial robots is clearer compared to humanoid robots, with major tech companies like NVIDIA recognizing the potential in this area [4] - NVIDIA has introduced the Cosmos generative world model, aimed at providing foundational models for AI training in robotics, highlighting the technological advancements in the field [4] - Industry leaders believe that the next wave of artificial intelligence will focus on physical AI, which can understand and operate within the physical laws of the environment [4] Collaboration and Future Outlook - SoftBank is deepening its collaboration with OpenAI, committing $3 billion annually to deploy OpenAI products in Japan, which aligns with its focus on AI advancements [4]