Core Viewpoint - The competitive landscape in the food delivery industry is shifting, with Meituan's market share being eroded by Ele.me, while JD.com is prioritizing return on investment over aggressive subsidies [2][4][18]. Group 1: Market Share Dynamics - Meituan's market share has decreased from 85% before competition to 65% currently, while Ele.me's share has surged from approximately 11% to 28% [2][4]. - JD.com's market share has dropped from 13% in the second quarter to 7% [2][4]. - The overall market is experiencing rapid growth, with total order volume growth accelerating from 7% in Q1 to 39% in August [2][10]. Group 2: Competitive Strategies - Ele.me is gaining momentum in order volume and merchant recruitment, leveraging its cash position to offer competitive discounts [14][15]. - JD.com is focusing on optimizing promotional efficiency and prioritizing investment returns in response to competitive pressures [17]. - Meituan's unique merchant advantage is showing signs of weakening as more merchants operate on multiple platforms [7][10]. Group 3: User Engagement and Growth - JD.com has seen the most significant year-on-year growth in weekly active users at 31%, compared to Alibaba's 16% and Meituan's 7% [11][13]. - The increase in user engagement may be partly due to consumers comparing prices across different apps, raising questions about the conversion to effective GMV [13]. Group 4: Future Outlook - UBS expresses a more favorable outlook for Alibaba in the short term, citing a 15% discount from its peak price and significant long-term value [18]. - JD.com is viewed as having a low valuation with a projected P/E ratio of 7 times by 2025, but the market is awaiting stable profit signals [18]. - Meituan is expected to maintain its long-term leadership due to its competitive moat and execution capabilities, but there is caution regarding its high market expectations and premium valuations [18][19].

Core Insights - The competitive landscape of the food delivery industry is intensifying, with Meituan's market share being eroded by Ele.me and the entry of Alibaba's Taobao Flash Sale [1][10] - The overall market is experiencing rapid growth driven by high subsidies, with total order volume growth accelerating from 7% in Q1 to 39% in August [1][10] - Meituan's exclusive merchant advantage is showing signs of weakening, as evidenced by a decline in daily active users (DAU) for its exclusive partners [3][5] Market Share Dynamics - Ele.me's market share has surged from approximately 11% in Q1 to 28% currently, while Meituan's share has dropped from 85% to 65% [1][10] - JD's market share decreased from 13% in Q2 to 7% [1][10] User Engagement Trends - The overlap of merchants across platforms is increasing, indicating that more merchants are operating on multiple platforms, which challenges Meituan's previously established competitive barriers [5][7] - JD has shown the most significant growth in weekly DAU, increasing by 31%, compared to Alibaba's 16% and Meituan's 7% [7][9] Strategic Adjustments - Ele.me is gaining momentum in order volume and merchant recruitment, leveraging its cash reserves to offer competitive discounts [10][12] - JD is prioritizing investment return rates and optimizing promotional efficiency in response to competitive pressures [12] Future Outlook - UBS expresses a more favorable view on Alibaba in the short term, citing a 15% discount from its peak stock price and significant long-term value [13] - Meituan is expected to maintain its leadership position due to its strong execution capabilities, but faces high market expectations and premium valuations [13] - As the summer peak season concludes, delivery subsidies are anticipated to decrease, with competition shifting towards service differentiation and operational efficiency [13]