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视频丨年货市场“马”上热 琉璃马、朱砂文创热销
Group 1 - The market for New Year goods is bustling as the Spring Festival approaches, with various small commodity markets in Chongqing entering a "New Year mode" featuring traditional decorations and creative products related to the Year of the Horse [1][4] - Sales of Year of the Horse themed products have been increasing steadily, with expectations for continued high demand leading up to the New Year's Eve [6][19] - A variety of creative cultural products combining traditional elements and modern aesthetics have been launched, sparking a new wave of consumer enthusiasm [6][8] Group 2 - In Shandong, a glass company is producing glass horse zodiac works, integrating traditional zodiac culture with glass-making techniques, resulting in over ten unique cultural products [8][10] - The "Happy Horse" series of glass products has gained popularity among consumers, reflecting a blend of traditional and playful design [12][14] - In Guizhou, a company has sold over 50,000 pieces of horse-themed products, indicating strong demand for these items [15][19] Group 3 - As the Spring Festival approaches, the demand for traditional decorations like Spring Festival couplets is increasing, prompting paper production companies in Anhui to ramp up production [22][28] - A paper company in Jingxian is operating multiple production lines continuously to meet the high demand for festive paper products, with an annual output value exceeding 300 million yuan [26][28] Group 4 - The sales of traditional food items, such as sticky bean buns, are rising as the festival nears, with companies in Liaoning innovating production processes to enhance efficiency and maintain quality [29][35] - A food production company has optimized its recipes to reduce sugar content by approximately 40%, with new product lines accounting for over 75% of their New Year orders and a year-on-year sales increase of about 25% [37]
年货市场“马”上热 琉璃马、朱砂文创热销
Group 1 - The market for New Year goods is bustling as the Spring Festival approaches, with various small commodity markets in Chongqing entering a "New Year mode" featuring traditional decorations and creative products related to the Year of the Horse [1][3] - Sales of small commodities have surged, particularly those themed around the Year of the Horse, with expectations for continued high demand until New Year's Eve [5] - A variety of creative products combining traditional culture and modern aesthetics have been launched, leading to a new wave of consumer enthusiasm [5] Group 2 - A glassware company in Shandong is producing a series of glass horse zodiac products, integrating traditional craftsmanship with zodiac culture, resulting in over ten unique creative items [5][9] - The "Happy Horse" series of glass rocking horses has gained popularity among consumers, appealing to both nostalgia and modern design [9] - A朱砂 product company in Guizhou has reported strong sales of horse-themed products, with over 50,000 items sold, indicating robust demand across online and offline channels [11][13] Group 3 - The production of traditional Spring Festival couplets is ramping up in Anhui, with companies operating at full capacity to meet increasing demand [15][16] - The local paper industry has seen significant growth, with annual output exceeding 300 million yuan, benefiting local employment and entrepreneurship [18] - The粘豆包, a traditional food, is experiencing a production boom in Liaoning, with companies modernizing processes while maintaining traditional flavors [20][22] Group 4 - The粘豆包 production process has been optimized through automation, achieving a daily output of over 3,000 jin while reducing sugar content by approximately 40% to align with health trends [22][23] - New product offerings, including粘豆包 and汤圆, now account for over 75% of the New Year orders, with a year-on-year sales increase of about 25% [23]
年货经济升温:“马元素”带火新春消费市场 多品类年货产销两旺
Yang Shi Wang· 2026-01-27 07:56
Group 1 - The market for New Year goods is bustling as the Spring Festival approaches, with a variety of products such as zodiac-themed items and couplets being actively produced and sold [1][3] - In Chongqing, the small commodity market is vibrant with decorations and auspicious phrases, showcasing a wide range of products that cater to different age groups [3] - In Anhui, a spring couplet paper production company is operating at full capacity, utilizing a "machine never stops" approach to meet demand, with annual output value exceeding 300 million yuan [5][7] Group 2 - In Shandong, a glass company is producing zodiac-themed glass products, integrating traditional craftsmanship with modern aesthetics, resulting in a new wave of consumer interest [8][11] - The "Happy Horse" series of glass rocking horses has gained popularity among consumers, reflecting a blend of traditional culture and playful design [12]