Core Insights - The Chinese Atlantic salmon market is projected to reach 167,700 tons by 2025, indicating significant growth potential [1] - Norway has become the largest exporter of Atlantic salmon to China, with exports increasing by 120% year-on-year from January to August this year [1][8] - The market share of Norwegian salmon in China has surged from 39% at the beginning of the year to 71% by June, marking the highest level in 15 years [8] Market Growth - As of the first quarter of this year, China has become the sixth largest export market for Atlantic salmon globally, with the fastest growth among the top ten markets [1] - From January to June, China's imports of Atlantic salmon increased by 39%, reaching 77,166 tons, with expectations to hit 167,752 tons by the end of the year [1] - By the second quarter of 2025, China is expected to surpass Brazil and Spain, ranking as the sixth largest consumer of Atlantic salmon globally with 129,472 tons [1] Industry Dynamics - The demand for salmon is driven by the expansion of e-commerce and new retail channels, creating a hybrid consumption model that includes both offline and digital platforms [8] - New retail chains specializing in fresh salmon, such as Shanghai Jingzhe Catering Management Co., are experiencing explosive growth, with 50-80 new stores opening monthly [8] - The Norwegian Seafood Council plans to increase its investment strategy in China by 70%, focusing on digital platforms and collaboration with local industry partners [8]