经观汽车 2025年7月26日，成都迎来一场绿色出行领域的盛事——东风风行与绿贝出行（成都）新能源有限公司 联合举办的"星海启航·绿动蓉城"新能源网约车交付仪式圆满落幕。5000台风行星海S7纯电轿车正式交 付绿贝出行，批量投入成都网约车市场，为成都的绿色交通网络注入强劲动能。此次合作标志着双方在 推动绿色出行、智慧交通领域的深度布局，将为用户提供更环保、高效、舒适的出行体验。 "双碳"战略引领 共筑绿色出行未来 此次交付仪式，东风柳州汽车有限公司总经理助理吕峰、东风风行政企事业部总经理陈晓峰及绿贝出行 的核心领导团队共同出席，见证这一行业里程碑时刻。 东风风行政企事业部总经理陈晓峰在致辞中明确指出，此次合作是东风风行践行国家"双碳"目标的实质 性举措。"新能源汽车不仅是产业升级的核心引擎，更是生态文明建设的关键载体。"他强调，东风风行 作为中国汽车工业的中坚力量，已将绿色创新深植发展基因：不仅投入百亿级研发资源打造纯电专属平 台，更以"绿色科技驱动未来，共筑可持续出行新生态"为使命，推动城市出行方式的根本性变革。而此 次交付的星海S7，正是这一使命的具象化成果。 绿贝出行（成都）新能源有限公司陈文才经理则从 ...

Group 1 - The core viewpoint of the articles highlights that the competition among new energy vehicle brands is shifting from mere product strength to deeper consumer engagement, indicating a silent elimination race in the automotive industry [2][19] - The penetration rate of new energy vehicles in the Chinese market reached 54.1% in March, marking a significant transition point in the competition between fuel and new energy vehicles [1] - A structural issue exists in the Chinese car market where 90% of consumers only consider 2-3 brands during the purchasing process, leading to a high investment but low conversion dilemma for many automotive companies [1][4] Group 2 - Consumers consider an average of 5.7 key factors before purchasing a vehicle, with first-time buyers considering even more, indicating a complex decision-making process that requires more than fragmented marketing messages [4][7] - The marketing strategy for new energy vehicles must adapt to the changing demographics of car buyers, particularly the younger generation who are more knowledgeable and have different priorities [9] - Effective marketing should focus on establishing clear signals rather than overwhelming consumers with information, as consumers need clarity in their decision-making process [7][8] Group 3 - The marketing process for consumers involves a complete chain from awareness to interest and deep engagement, necessitating a more sophisticated approach in the increasingly complex landscape of new energy vehicle marketing [8] - High-quality video content and immersive experiences are becoming essential for engaging potential buyers, as consumers spend significant time researching vehicles online [10][12] - Differentiated marketing strategies for first-time buyers and replacement buyers are crucial, with specific messaging and incentives tailored to each group [13] Group 4 - The trend in media channels shows that new energy vehicle companies are focusing on high-visibility platforms, such as national television and outdoor advertising in premium locations, to build brand trust and image [14][18] - Short video platforms are proving to be more effective than traditional news platforms in attracting consumer attention, indicating a shift in marketing strategies [18] - The new energy vehicle industry is transitioning from scale expansion to value cultivation, requiring a comprehensive approach that includes core technology breakthroughs and understanding user needs [19]