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上汽大众:跑出可持续发展“加速度”
近年来,上汽大众积极践行企业社会责任,推动绿色可持续发展。作为上汽大众的年度品牌活动,ID. RUN以上汽大众员工快乐跑为原型,倡导绿色健康的 出行方式,展现上海苏州河北岸"工业锈带"向"生活秀带"的转型成果,也让更多消费者看到了品牌电动化和智能化转型提速的决心。 转自:新华财经 近日,2025上汽大众ID. RUN在上海半马苏河公园举行。活动现场,众多新车纷纷来助阵,燃油、新能源产品齐头并进,展现品牌在新能源与运动设计领域 的最新成果。刚刚上市的ID.3 GTX套件款引得现场观众纷纷驻足打卡。品牌展区以动感跑道与跑者形象为核心元素,呈现品牌标识与运动周边产品,传递 健康、进取的生活态度。 而在产品布局上,今年以来,上汽大众推出以lD.ERA概念车、ID.3 GTX套件款为代表的新能源车型,不断向市场传达创新进取的企业价值观。作为大众集 团合资2.0时代的标杆产品,ID. ERA不仅延续了德系品牌对品质与安全的严苛标准,更联合地平线、Momenta等行业头部伙伴打造新生态,实现了全球智慧 与中国汽车生态圈优势资源的有机结合。车辆定位全尺寸增程式SUV,搭载了荣获2024年度"中国心十佳发动机及混动系统"的明星 ...
中国技术中心增多背后的棋局
Core Viewpoint - The establishment of R&D centers by multinational automotive companies in China reflects their commitment to the market and the strategic importance of China in the future mobility ecosystem [2][4][11] Group 1: Trends in R&D Center Establishment - Multinational automotive companies are increasingly setting up and expanding R&D centers in China, with significant investments such as the 69 million yuan for the new Mercedes-Benz Shanghai R&D center [3][6] - Companies like BMW and Volkswagen are enhancing their R&D capabilities in China, focusing on technology co-development and supply chain integration [3][6] - The trend indicates a long-term strategy rather than immediate short-term benefits, as companies aim to deepen their integration into the global R&D network [3][6] Group 2: Market Dynamics and Strategic Importance - Despite declining sales in recent years, companies recognize the potential of the Chinese market, which accounts for a significant portion of their global sales [6][8] - The shift towards electric and intelligent vehicles is driving multinational companies to establish robust R&D frameworks in China, leveraging local resources and expertise [6][7] - The competitive landscape is expected to intensify as multinational companies introduce more tailored products for Chinese consumers, thereby raising the bar for local brands [10][11] Group 3: Collaborative Opportunities and Industry Impact - The establishment of R&D centers allows multinational companies to benefit from China's advanced supply chain and talent pool, reducing development cycles by 25% and lowering trial costs by 40% [8] - Collaborations with local firms in battery, chip, and software sectors are anticipated to enhance the overall ecosystem of the Chinese automotive industry [10][11] - The influx of multinational R&D centers is expected to elevate the technical capabilities and talent reserves within China's automotive sector, fostering long-term growth [10][11]