Core Insights - Douyin and JD.com have launched their "Double 11" shopping festivals, emphasizing simplicity and direct discounts to enhance consumer shopping experiences [1][2] - Douyin offers discounts of 15% or more through "instant discounts" and "direct price reductions," along with consumer vouchers worth up to 1,000 yuan [1] - JD.com promotes its event with slogans like "official direct discounts, as low as 10%," and offers additional vouchers up to 2,111 yuan [2] Douyin's Strategy - Douyin's "Double 11" features "instant discounts" and "direct price reductions" for core products, allowing consumers to purchase items at discounted prices without complex calculations [1] - The platform will distribute consumer vouchers, with a focus on categories such as clothing, electronics, and beauty products, offering significant discounts [1] - Douyin will provide independent traffic support for high-demand products and introduce limited-time offers through channels like "super value purchase" and "flash sales" [1] JD.com's Strategy - JD.com emphasizes "official direct discounts" and cross-store reductions, allowing for multiple layers of discounts, including national subsidies [2] - The platform will host themed online night markets and special trial days, offering popular products for as low as 1 yuan [2] - JD.com will also feature a "super live broadcast day" with major brands offering limited-time discounts of up to 50% [2] Industry Trends - The focus for e-commerce platforms this year is on providing "affordable," "simple," and "efficient" shopping experiences, with transparent discount mechanisms [2] - The integration of scene-based and content-driven strategies aims to facilitate convenient ordering for consumers [2] - Tmall's "Double 11" rules have been announced, starting later than Douyin and JD.com, from October 17 to October 20, 2025 [2]