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一份投入,两份增长!今年双11,天猫商家可在Lazada同时开卖
Jing Ji Guan Cha Wang· 2025-10-16 10:39
一份投入,两份增长! 2025天猫双11将于10月20日晚8点正式开卖。10月16日,从天猫获悉,今年双11,所有天猫商家在国内获得爆发的同时,可在Lazada同步开卖,在东南亚5个 市场也获得生意增长。 Lazada上线"一键轻出海",商家出海东南亚0门槛、0运营、0退款 双11之前,天猫已与Lazada完成商家系统打通。天猫商家无需注册新店,只需在后台签署协议,就会在Lazada生成一个一模一样的"镜像店铺",商品、库 存、营销、优惠等都会同步更新。 当订单产生的时候,天猫商家只要发货到国内中转仓,Lazada将负责后续的跨境运输和售后,全程无需注册、无需组建海外团队。 这些商品可在马来西亚、新加坡、泰国、越南、菲律宾5个海外市场销售,相当于为天猫商家零门槛开拓5个海外市场。目前,已有超3500家天猫品牌报名, 成功入驻了Lazada。 今年双11,这些品牌将首次在国内和东南亚同时开卖,实现"一份投入,两份增长"。 Lazada方面,据记者了解,这一项目的优先级非常高,由Lazada总裁千城直接负责。今年双11将投入上亿元营销补贴,整合站外站内流量资源,共同助推天 猫品牌海外成交。除此之外,Lazada还 ...
天猫“双11”今晚8点开启 88VIP迎来史上最大3250元券包
Zheng Quan Ri Bao Wang· 2025-10-15 09:44
平台再投10亿元和商家共投店铺红包,同样无门槛,即领即用。购物金充值再享优惠膨胀,与店铺红 包、官方立减、消费券等叠着用,最低可达7.3折。 政府以旧换新20%补贴力度、品牌15%官方让利、10%国补消费券和5%品牌红包补贴四重优惠叠加,家 电3C数码低至5折。"百亿补贴"补上加补,超万款大牌好货低至5折,"百亿金刚券"天天发,可领3300 元。 今晚8点,天猫"双11"预售开启,10月20日晚8点,可付尾款,正式现货开卖。无门槛加"叠中叠",一年 最优惠时刻即将来临。 今年天猫"双11",官方立减85折基础上,再叠加9折消费券、行业品类券、购物金等。六大核心权益不 容错过,应领尽领,用满最划算。 3250元88VIP消费券包创历史新高,含1350元无门槛9折消费券,及家电券、外卖红包、飞猪旅行券等 多项权益。打开淘宝,搜"88VIP"直接领。 美妆、家电家居、运动户外、服饰等行业品类券,券量更多,额度更高,每人至少可领万元。以美妆券 为例,低门槛券折扣低至8.6折,再添3000减400元大额券,叠券至高减840元。进"领券中心"或搜"美妆 惊喜券"开抢。 淘宝直播狂撒30亿元红包,每人每天可领超2000元。 ...
天猫双11今晚八点开启,华为大额券至高优惠1500元
Guan Cha Zhe Wang· 2025-10-15 06:20
10月15日,观察者网了解到,天猫双11,将于今晚8点正式开启,10月20日晚8点现货开售。 在国补方面,消费者可以获得政府以旧换新20%补贴力度、品牌15%官方让利、10%国补消费券和5%品 牌红包补贴四重优惠叠加。此外,品牌方还将发放大额券,例如华为大额券至高优惠1500元。 本文系观察者网独家稿件,未经授权,不得转载。 相关资料显示,今年,李佳琦直播间将首次在天猫双11发放9折无门槛券,此外88VIP消费券包创历史 新高,总价值达3250元,其中含无门槛9折消费券,及家电券、外卖红包、飞猪旅行券等多项权益。 据透露,今年淘宝放弃"满减凑单"玩法,而改为"官方85折基础上,再叠加9折消费券、行业品类券、购 物金"等。 ...
抖音、京东“双11”同日开锣,双双主打“简单直降”
Guan Cha Zhe Wang· 2025-10-09 11:20
Core Insights - Douyin and JD.com have launched their "Double 11" shopping festivals, emphasizing simplicity and direct discounts to enhance consumer shopping experiences [1][2] - Douyin offers discounts of 15% or more through "instant discounts" and "direct price reductions," along with consumer vouchers worth up to 1,000 yuan [1] - JD.com promotes its event with slogans like "official direct discounts, as low as 10%," and offers additional vouchers up to 2,111 yuan [2] Douyin's Strategy - Douyin's "Double 11" features "instant discounts" and "direct price reductions" for core products, allowing consumers to purchase items at discounted prices without complex calculations [1] - The platform will distribute consumer vouchers, with a focus on categories such as clothing, electronics, and beauty products, offering significant discounts [1] - Douyin will provide independent traffic support for high-demand products and introduce limited-time offers through channels like "super value purchase" and "flash sales" [1] JD.com's Strategy - JD.com emphasizes "official direct discounts" and cross-store reductions, allowing for multiple layers of discounts, including national subsidies [2] - The platform will host themed online night markets and special trial days, offering popular products for as low as 1 yuan [2] - JD.com will also feature a "super live broadcast day" with major brands offering limited-time discounts of up to 50% [2] Industry Trends - The focus for e-commerce platforms this year is on providing "affordable," "simple," and "efficient" shopping experiences, with transparent discount mechanisms [2] - The integration of scene-based and content-driven strategies aims to facilitate convenient ordering for consumers [2] - Tmall's "Double 11" rules have been announced, starting later than Douyin and JD.com, from October 17 to October 20, 2025 [2]