Core Viewpoint - The company experienced a decline in revenue primarily due to the impact of Ed Hardy's exit, but core revenue showed growth when adjusted for this factor, indicating resilience in a challenging consumer environment [1][2]. Financial Performance - In H1 2025, the company reported revenue of 1.371 billion yuan, a decrease of 5.28% year-on-year, while net profit attributable to shareholders was 85 million yuan, an increase of 45.27% [1]. - The adjusted net profit, excluding investment income and other non-operating factors, was 38 million yuan, down 26% year-on-year [1]. - Q2 2025 figures showed revenue of 681 million yuan, a decline of 2.56%, but net profit increased by 42.76% to 44 million yuan, driven by investment income and asset impairment reversals [1][2]. Domestic and Overseas Business - Domestic revenue was 1.194 billion yuan, down 4.8%, while profit increased by 12.1% [2]. - Overseas revenue was 178 million yuan, down 8.3%, with losses narrowing by 11.5 million yuan due to cost-cutting measures and store optimization [2]. - The company plans to accelerate the closure of underperforming stores and focus on design and brand investment to improve overseas performance [2]. Brand Performance - Revenue by brand in H1 2025 showed ELLASSAY at 542 million yuan (-6.5%), LAUREL at 215 million yuan (+9.6%), IRO at 307 million yuan (+5.6%), and Self-Portrait at 285 million yuan (+20.6%) [2]. - ELLASSAY's online sales grew by 12.5%, while IRO's online channels saw over 60% growth [2]. Profitability Metrics - Gross margin for H1 2025 was 66.7%, down 2.5 percentage points, while net profit margin improved to 6.2%, up 2.2 percentage points [3]. - The increase in net profit margin was attributed to reductions in sales, management, and financial expense ratios, along with higher investment income [3]. Inventory and Cash Flow - Inventory decreased by 21% to 741 million yuan, with inventory turnover days down to 309 days [4]. - Operating cash flow exceeded net profit due to a reduction in inventory levels [1]. Investment Outlook - The company is focusing on cost reduction and efficiency improvements, with a target to enhance operational capabilities through AI and marketing strategies [6]. - Long-term growth potential remains strong for brands like SP, LAUREL, and IRO, with expectations for improved net profit margins as overseas losses decrease [6].

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company's revenue for 2024 was 3.036 billion, with a year-on-year growth of 4.1%, but it reported a net loss of 310 million due to impairment losses and one-time expenses totaling approximately 383 million [2][4] - The company plans to optimize its overseas business and has already taken steps to divest from the Ed Hardy brand, which will no longer be included in the consolidated financial statements [3][4] - The domestic business showed resilience with a revenue increase of 14% in the first half of 2024, despite challenges in the overseas market [4][5] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 3.036 billion, with a net loss of 310 million, primarily due to impairment losses [2] - The operating cash flow was positive at 417 million, indicating better cash management despite the net loss [2] - For Q1 2025, the company reported a revenue of 690 million, a decrease of 7.82% year-on-year, but the net profit increased by 40.24% due to reduced expenses [3][6] Brand Performance - The brands LAUREL and Self-Portrait showed the highest growth rates in 2024, while IRO faced challenges in Europe but grew by 17% in China [5] - The online sales strategy has been effective, with significant growth in e-commerce channels, particularly on platforms like Douyin and Tmall [5][9] Operational Efficiency - The company has been focusing on cost reduction and efficiency improvements, especially in its overseas operations, to mitigate losses [4][9] - Inventory levels decreased by 12% year-on-year, and inventory turnover days improved, indicating better inventory management [8] Future Outlook - The company maintains a positive outlook for revenue growth, projecting 3.263 billion for 2025 and 3.536 billion for 2026, with a gradual recovery in net profit expected [9][11] - The EPS is projected to improve from -0.84 in 2024 to 0.59 in 2025, reflecting a recovery in profitability [11]