Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company's revenue for 2024 was 3.036 billion, with a year-on-year growth of 4.1%, but it reported a net loss of 310 million due to impairment losses and one-time expenses totaling approximately 383 million [2][4] - The company plans to optimize its overseas business and has already taken steps to divest from the Ed Hardy brand, which will no longer be included in the consolidated financial statements [3][4] - The domestic business showed resilience with a revenue increase of 14% in the first half of 2024, despite challenges in the overseas market [4][5] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 3.036 billion, with a net loss of 310 million, primarily due to impairment losses [2] - The operating cash flow was positive at 417 million, indicating better cash management despite the net loss [2] - For Q1 2025, the company reported a revenue of 690 million, a decrease of 7.82% year-on-year, but the net profit increased by 40.24% due to reduced expenses [3][6] Brand Performance - The brands LAUREL and Self-Portrait showed the highest growth rates in 2024, while IRO faced challenges in Europe but grew by 17% in China [5] - The online sales strategy has been effective, with significant growth in e-commerce channels, particularly on platforms like Douyin and Tmall [5][9] Operational Efficiency - The company has been focusing on cost reduction and efficiency improvements, especially in its overseas operations, to mitigate losses [4][9] - Inventory levels decreased by 12% year-on-year, and inventory turnover days improved, indicating better inventory management [8] Future Outlook - The company maintains a positive outlook for revenue growth, projecting 3.263 billion for 2025 and 3.536 billion for 2026, with a gradual recovery in net profit expected [9][11] - The EPS is projected to improve from -0.84 in 2024 to 0.59 in 2025, reflecting a recovery in profitability [11]