Group 1 - The core viewpoint is that Geli Si (603808.SH) has shown strong performance in Q1 2025, with optimistic profit expectations from multiple institutions [1][2] - The company achieved a revenue of 690 million yuan and a net profit attributable to shareholders of 40 million yuan, representing a year-on-year growth of 40% [1] - Shenwan Hongyuan noted that the performance recovery in Q1 2025 exceeded expectations, driven by stable domestic profits, accelerated overseas business handling, and effective cost reduction [1] Group 2 - Tianfeng Securities indicated that after excluding EdHardy from the consolidated financial statements, the comparable revenue growth was 1.5%, with domestic market revenue increasing by 8.1% year-on-year [1][2] - The company is focusing on a differentiated high-end multi-brand matrix, enhancing channel resource expansion and brand channel operational efficiency [1] - Guosheng Securities expects the company's core domestic brands to continue leading the industry, with the removal of EdHardy alleviating performance pressure [2]

Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The company is expected to benefit from the divestiture of inefficient businesses and aims for a leaner operation in 2025, with a projected recovery in profitability [12] - In 2024, the company reported a revenue of 3.04 billion yuan, a year-on-year increase of 4.1%, but a net loss attributable to shareholders of 310 million yuan [5][12] - The company anticipates a rebound in profits in 2025, with net profits projected at 160 million yuan, and earnings per share (EPS) expected to be 0.43 yuan [12] Revenue Performance - The company achieved a revenue of 3.04 billion yuan in 2024, with a year-on-year growth of 4.1% [5] - The first quarter of 2025 saw a revenue of 690 million yuan, a year-on-year decrease of 7.8% [6] - The revenue breakdown by brand shows that ELLASSAY, LAUREL, and IRO had varying performances, with IRO facing challenges in overseas markets [7][8] Profitability Metrics - The gross margin for 2024 decreased by 0.4 percentage points to 67.4% [9] - The company’s operating profit for 2024 was reported at -238 million yuan, with a projected recovery to 243 million yuan in 2025 [16] - The report indicates a significant increase in asset impairment losses in 2024, which impacted profitability [11] Financial Forecasts - The company’s net profit forecasts for 2025, 2026, and 2027 are 160 million yuan, 240 million yuan, and 330 million yuan respectively [12] - The projected EPS for the same years is 0.43 yuan, 0.65 yuan, and 0.91 yuan [12] - The report anticipates a decrease in the price-to-earnings (P/E) ratio from 24 in 2023 to 16 in 2025 [19] Operational Adjustments - The company plans to continue adjusting its overseas business operations and expects to see reduced impacts from the IRO brand in 2025 [12] - The total number of stores decreased by 14.5% by the end of March 2025, primarily due to the divestiture of the EH brand [8] Market Position - The company’s market capitalization is reported at 2.573 billion yuan, with a total share capital of 369 million shares [1] - The stock price as of the report is 6.97 yuan, with a 52-week range of 5.72 to 9.23 yuan [1]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company's revenue for 2024 was 3.036 billion, with a year-on-year growth of 4.1%, but it reported a net loss of 310 million due to impairment losses and one-time expenses totaling approximately 383 million [2][4] - The company plans to optimize its overseas business and has already taken steps to divest from the Ed Hardy brand, which will no longer be included in the consolidated financial statements [3][4] - The domestic business showed resilience with a revenue increase of 14% in the first half of 2024, despite challenges in the overseas market [4][5] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 3.036 billion, with a net loss of 310 million, primarily due to impairment losses [2] - The operating cash flow was positive at 417 million, indicating better cash management despite the net loss [2] - For Q1 2025, the company reported a revenue of 690 million, a decrease of 7.82% year-on-year, but the net profit increased by 40.24% due to reduced expenses [3][6] Brand Performance - The brands LAUREL and Self-Portrait showed the highest growth rates in 2024, while IRO faced challenges in Europe but grew by 17% in China [5] - The online sales strategy has been effective, with significant growth in e-commerce channels, particularly on platforms like Douyin and Tmall [5][9] Operational Efficiency - The company has been focusing on cost reduction and efficiency improvements, especially in its overseas operations, to mitigate losses [4][9] - Inventory levels decreased by 12% year-on-year, and inventory turnover days improved, indicating better inventory management [8] Future Outlook - The company maintains a positive outlook for revenue growth, projecting 3.263 billion for 2025 and 3.536 billion for 2026, with a gradual recovery in net profit expected [9][11] - The EPS is projected to improve from -0.84 in 2024 to 0.59 in 2025, reflecting a recovery in profitability [11]