日前，一则有关"仅退款"的话题登顶热搜。 据《北京商报》报道，拼多多、淘宝、抖音、快手、京东等多家电商平台即将全面取消"仅退款"政策。 此后，消费者在收到货物后提出的退款不退货申请，将交由商家自行处理。 这一政策变革标志着"仅退款"服务的终结。该服务自2021年推出，此后被主流电商平台相继采用。 平台推出"仅退款"目的主要是通过减少货物流程来鼓励下单。起初，该政策出台为商家、消费者都带来了很多好处，但随之弊端逐渐浮现，部分恶意消费者创造 了谋取不正当利益的条件，甚至催生出一系列职业羊毛党。 比如，之前某二手平台出现"七折代购"服务，按照常人理解，这些商家可能拥有特殊的采购渠道或方法，但实际并非如此。当买家下单后，商家会在其他电商平 台下单，待收货后以各种理由进行仅退款操作，如此一来即可从电商平台商家处"0元购"获得一个商品，而前述买家支付的货款属于"纯利润"。 | < ( | 2 | 七折代购 × | | ... | | --- | --- | --- | --- | --- | | 美部 | | 个人闲置 | 社区 | 用户 | | 综合· | | 价格升序 · | 最新发布 | 区域 ▼ | | A I ...

Core Viewpoint - The cancellation of the "refund without return" policy by major e-commerce platforms marks the end of a service that was initially beneficial but led to abuse and financial strain on merchants [2][4][5]. Group 1: Policy Changes - Major e-commerce platforms including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com are set to abolish the "refund without return" policy [2]. - The change indicates a shift in how refund requests will be handled, with merchants now responsible for processing refund requests after goods have been received by consumers [3][8]. - The "refund without return" policy was introduced in 2021 to encourage purchases by simplifying the return process, but it has led to significant issues, including exploitation by some consumers [4][5]. Group 2: Impact on Merchants - The cancellation of the policy is expected to alleviate financial pressure on merchants who have suffered from the misuse of the refund system, reducing the risk of losing both goods and payment [8]. - Merchants will no longer face the risk of "zero-cost purchases" that arose from consumers exploiting the refund policy [4][8]. Group 3: Impact on Consumers - Consumers will need to be more cautious when shopping, as they will have to engage in more communication and negotiation with merchants regarding refunds [8]. - The change encourages consumers to better understand product information before making purchases, as the refund process will now require more diligence [8]. Group 4: Industry Outlook - The removal of the "refund without return" policy is anticipated to foster a healthier and more sustainable e-commerce environment, moving away from low-price competition and towards quality improvement [8]. - This shift is expected to promote fair competition and enhance product and service quality among merchants, benefiting the overall industry [8].

Core Insights - Major e-commerce platforms including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com will completely abolish the "refund without return" policy, allowing merchants to handle refund requests independently after consumers receive goods [1][7] - The "refund without return" policy was first introduced by Pinduoduo in 2021 and has been adopted by other platforms over the years, marking its end in 2024 [1] - The cancellation of this policy follows signals from regulatory authorities during the Two Sessions, indicating a crackdown on the misuse of the "refund without return" rule that has led to significant financial losses for merchants [1][7] E-commerce Platform Developments - Taobao has been actively optimizing its business environment by addressing issues such as AI-generated fake images, "wool party" activities, and illegal store groups, while also introducing measures like real experience scores for stores and commission incentives [2] - Alibaba's platform 1688 announced the cancellation of the "refund without return" policy starting from late March, aligning with the broader industry trend [3][4] Industry Implications - The removal of the "refund without return" policy is expected to shift the e-commerce industry away from chaotic price competition towards healthier competition, ensuring fair business practices for merchants and stimulating consumer activity [7]

Core Viewpoint - The cancellation of the "refund only" policy across major e-commerce platforms marks a significant shift in the industry, aimed at promoting fair competition and improving the operational environment for merchants [1][2][3]. Group 1: Policy Changes - Major e-commerce platforms including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com will fully cancel the "refund only" policy, which allows consumers to request refunds without returning goods [1]. - The "refund only" policy was first introduced by Pinduoduo in 2021 and has been adopted by other platforms over the years, but it will officially end in 2024 [1]. Group 2: Regulatory Background - The cancellation of the "refund only" policy was anticipated, as government authorities indicated a need to address the misuse of this policy, which has led to significant financial losses for merchants [2]. - Taobao and Tmall began relaxing the "refund only" rules as early as July of the previous year, initiating a trend towards reducing excessive competition in the industry [2]. Group 3: Industry Impact - The removal of the "refund only" policy is expected to help the e-commerce industry shift from price wars to healthier competition, ensuring fairer business practices for merchants and enhancing consumer engagement [3].