仅退款服务
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破除“内卷式”竞争迈向高质量发展——纵深推进全国统一大市场建设观察之三(人民眼·建设全国统一大市场)
Ren Min Ri Bao· 2025-08-21 22:21
Group 1 - The article discusses the adjustment of the "refund only" mechanism by major e-commerce platforms, which will no longer actively intervene in consumer requests for refunds without returns after receiving goods, aiming to balance the rights of merchants and consumers [1][3] - The adjustment of the "refund only" rule has led to a significant decrease in related disputes, with the Beijing Internet Court handling less than 20 cases this year, a drop of over 60% compared to the same period last year [2] - The optimization of the "refund only" rule is seen as a corrective measure to maintain market order and improve the consumption ecosystem, as it addresses the abuse of the rule by some consumers [5][6] Group 2 - The article highlights the transformation of the eyewear industry in Taizhou, where companies are moving away from low-end, price-driven competition to focus on innovation and quality, with the production efficiency of a local company increasing eightfold due to new equipment [8][9] - The establishment of high-standard industrial parks in Taizhou has facilitated collaboration among eyewear manufacturers, improving supply chain efficiency and reducing production costs [9][10] - The article notes that the quality inspection pass rate for Taizhou eyewear has improved to 94.3% in 2024, an increase of 16 percentage points from 2022, indicating a shift towards quality management [10] Group 3 - The article discusses the shift in investment attraction strategies in cities like Jiaozuo, where the focus has moved from offering tax incentives to optimizing the business environment and enhancing service quality [11][12] - Jiaozuo has implemented a systematic approach to track and support investment projects, ensuring accountability and progress monitoring [14][18] - The introduction of specialized talent for investment attraction has led to significant project signings and a focus on creating a favorable business environment rather than competing on incentives [16][18]
仅退款引发商家极端要求:需先把商品剪烂或砸坏,京东、快手等取消“仅退款”
Xin Lang Cai Jing· 2025-06-20 08:05
Core Viewpoint - The "refund only" policy has led to extreme demands from merchants, requiring consumers to destroy products to receive refunds, raising concerns about consumer rights and merchant protection [1][2]. Group 1: Consumer Experiences - Multiple consumers reported that after requesting refunds for unsatisfactory products, merchants demanded that they destroy the items and provide photographic evidence before processing the refunds [1]. - A consumer from Guangdong was asked to damage a phone case to receive a refund, while another from Chengdu was required to pour spoiled milk down the toilet and record a video as proof [1]. Group 2: Merchant Justifications - Merchants explained that the "refund only" service was exploited by some individuals who took advantage of the system, leading to significant losses for sellers [2]. - To combat this issue, merchants began requiring consumers to destroy products as a condition for refunds, aiming to prevent fraudulent claims [2]. Group 3: Policy Changes - The "refund only" service, which allows consumers to request refunds without returning items, has simplified the return process but has also led to an increase in fraudulent behavior [2]. - In response to the challenges posed by the "refund only" policy, several e-commerce platforms announced adjustments to their rules, indicating a potential end to this service in the industry [2][3].
全网取消该服务,“白嫖”商家行不通了!
猿大侠· 2025-04-24 03:16
日前,一则有关"仅退款"的话题登顶热搜。 据《北京商报》报道,拼多多、淘宝、抖音、快手、京东等多家电商平台即将全面取消"仅退款"政策。 此后,消费者在收到货物后提出的退款不退货申请,将交由商家自行处理。 这一政策变革标志着"仅退款"服务的终结。该服务自2021年推出,此后被主流电商平台相继采用。 平台推出"仅退款"目的主要是通过减少货物流程来鼓励下单。起初,该政策出台为商家、消费者都带来了很多好处,但随之弊端逐渐浮现,部分恶意消费者创造 了谋取不正当利益的条件,甚至催生出一系列职业羊毛党。 比如,之前某二手平台出现"七折代购"服务,按照常人理解,这些商家可能拥有特殊的采购渠道或方法,但实际并非如此。当买家下单后,商家会在其他电商平 台下单,待收货后以各种理由进行仅退款操作,如此一来即可从电商平台商家处"0元购"获得一个商品,而前述买家支付的货款属于"纯利润"。 | < ( | 2 | 七折代购 × | | ... | | --- | --- | --- | --- | --- | | 美部 | | 个人闲置 | 社区 | 用户 | | 综合· | | 价格升序 · | 最新发布 | 区域 ▼ | | A I ...
全网取消该服务,“白嫖”商家行不通了!
猿大侠· 2025-04-24 03:16
Core Viewpoint - The cancellation of the "refund without return" policy by major e-commerce platforms marks the end of a service that was initially beneficial but led to abuse and financial strain on merchants [2][4][5]. Group 1: Policy Changes - Major e-commerce platforms including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com are set to abolish the "refund without return" policy [2]. - The change indicates a shift in how refund requests will be handled, with merchants now responsible for processing refund requests after goods have been received by consumers [3][8]. - The "refund without return" policy was introduced in 2021 to encourage purchases by simplifying the return process, but it has led to significant issues, including exploitation by some consumers [4][5]. Group 2: Impact on Merchants - The cancellation of the policy is expected to alleviate financial pressure on merchants who have suffered from the misuse of the refund system, reducing the risk of losing both goods and payment [8]. - Merchants will no longer face the risk of "zero-cost purchases" that arose from consumers exploiting the refund policy [4][8]. Group 3: Impact on Consumers - Consumers will need to be more cautious when shopping, as they will have to engage in more communication and negotiation with merchants regarding refunds [8]. - The change encourages consumers to better understand product information before making purchases, as the refund process will now require more diligence [8]. Group 4: Industry Outlook - The removal of the "refund without return" policy is anticipated to foster a healthier and more sustainable e-commerce environment, moving away from low-price competition and towards quality improvement [8]. - This shift is expected to promote fair competition and enhance product and service quality among merchants, benefiting the overall industry [8].
【e公司观察】 “仅退款”退出电商历史舞台 在规范中重塑行业生态
Zheng Quan Shi Bao Wang· 2025-04-23 11:42
Core Viewpoint - The e-commerce industry is undergoing a significant transformation as major platforms like Pinduoduo, Taobao, JD.com, Douyin, and Kuaishou announce adjustments to the "refund only" policy, allowing merchants to handle refund requests independently, marking the end of a controversial practice in the sector [1][2] Group 1: Policy Changes - The "refund only" policy was first introduced by Pinduoduo in 2021 and later adopted by other major platforms as a means to attract consumers amid declining e-commerce growth [1] - Initially, the policy aimed to address post-purchase issues, particularly for perishable and low-cost goods, by simplifying the return process for consumers [1][2] Group 2: Issues with the Previous Policy - Over time, the drawbacks of the "refund only" policy became apparent, with a significant percentage (64.31%) of complaints during the 2024 Double Eleven shopping festival related to this policy, indicating its misuse by some consumers [2] - The policy led to increased operational pressure on merchants, who often faced unreasonable refund requests, resulting in financial losses [2] Group 3: Implications of the Change - The cancellation of the "refund only" policy aligns with national efforts to promote a healthier and more sustainable platform economy, as emphasized by regulatory authorities [2] - This change empowers merchants by reducing their reliance on platform intervention, allowing them to negotiate with consumers and focus on improving product quality and service [3] Group 4: Future Considerations - While the removal of the "refund only" policy is a crucial step, challenges remain in e-commerce rule governance, such as issues related to price competition and mechanisms that may harm merchants' profitability [3] - The industry is encouraged to shift from price competition to value competition through the establishment of merchant credit systems and improved product quality, fostering a sustainable ecosystem [3]
“电商平台全面取消仅退款”上热搜
Guan Cha Zhe Wang· 2025-04-23 06:34
Core Viewpoint - Multiple e-commerce platforms have updated their after-sales rules, leading to the cancellation of the "refund only" policy, which has sparked significant discussion on social media [1][2]. Group 1: E-commerce Platform Changes - Taobao and Tmall will no longer proactively intervene in refund requests after goods have been received, requiring sellers to negotiate directly with consumers [2][3]. - A new evaluation system called "Real Experience Score" will be introduced, linking consumer feedback to core areas such as search, recommendation, and advertising, incentivizing sellers to improve product and service quality [2][3]. - Pinduoduo has also announced changes to its after-sales service rules, emphasizing self-negotiation between merchants and consumers without platform intervention [4][6]. - Douyin and Kuaishou have similarly stated their support for merchants and consumers to resolve after-sales issues independently, minimizing platform involvement [6][10]. - JD.com has removed terms like "refund only" from its after-sales rules, aiming to enhance consumer rights and optimize the responsibility distribution between consumers and merchants [10][11]. Group 2: Consumer Complaints and Market Trends - The "refund only" mechanism was initially designed to enhance user experience and filter merchants based on consumer feedback, but it has led to significant issues for merchants [12][14]. - Data from the China Consumers Association indicates that over 720,000 consumer complaints were processed in the first half of 2024, with after-sales service and product quality issues being the most common complaints [12][14]. - The misuse of the "refund only" policy has been highlighted, with platforms often issuing refunds without merchant consent, leading to financial losses for sellers [14][15]. - Regulatory bodies have begun addressing the negative impacts of the "refund only" policy, urging platforms to clarify the applicable rules and protect merchants' rights [15][16]. Group 3: Future Implications - The cancellation of the "refund only" policy is seen as a positive step for the e-commerce industry, fostering a more balanced relationship between merchants and platforms [16][17]. - Experts believe that this shift will encourage merchants to improve product quality and service levels, ultimately benefiting consumers [17].
多个电商平台将全面取消“仅退款”
Sou Hu Cai Jing· 2025-04-22 13:41
Core Viewpoint - Major e-commerce platforms in China, including Pinduoduo, Taobao, Douyin, Kuaishou, and JD, will completely abolish the "refund only" policy, marking its end in the industry [1][2]. Group 1: Background and Implementation - The "refund only" policy was first introduced by Pinduoduo in 2021, allowing consumers to receive refunds without returning products under certain conditions [1]. - Following Pinduoduo, other major platforms like JD, Taobao, Douyin, and Kuaishou adopted the "refund only" service, making it a standard practice across the industry [1]. Group 2: Issues with the "Refund Only" Policy - The widespread use of the "refund only" policy led to several issues, including platforms issuing refund notifications without understanding the specific disputes, resulting in financial losses for merchants [2]. - Merchants reported difficulties in claiming compensation from manufacturers for defective products due to the complications introduced by the "refund only" policy [2]. - Some individuals exploited the "refund only" policy for profit, causing significant losses for merchants [2]. Group 3: Regulatory Changes and Future Outlook - The cancellation of the "refund only" policy has been anticipated, as the State Administration for Market Regulation is pushing for improvements in the competitive environment of the platform economy [2]. - During the 2023 Two Sessions, government authorities indicated that they would address the misuse of the "refund only" policy that left merchants without compensation [2]. - Taobao Tmall began relaxing the "refund only" rules in July 2022, and Alibaba's 1688 platform fully abolished the policy in March 2023, with other platforms like JD and Kuaishou also making adjustments [2].