2026年 中国电影市场研究报告 拓普数据出品 TISP ist T榜P 篮 | 2026年1月中国电影市场研究报告 核心摘要 2026年1月内地电影总票房19.64亿，同比2025年下降69.16%；观影人次 0.51亿，同比下降62.64%；放映场次1235.78万，同比上升0.14%。一方面, 寒假档热门影片缺阵，大盘长期低迷。另一方面，去年春节档较早，带动去年 1月大盘票房涨幅明显。 影片表现方面，1月国产片票房9.44亿，同比下降84.2%。分账片票房表现强 劲，1月票房8.88亿，同比上升929.3%，贡献月度大盘的45.3%，其中《阿凡 达3》《疯狂动物城2》为主要票房输出对象。类型表现方面，以《疯狂动物城 2》为主的动画片贡献本月票房的24%，以《阿凡达3》为主的科幻片贡献本月 票房21%，以《匿杀》为主的悬疑片贡献本月票房的18%。 影院建设方面，2026年1月新建影院68家，较去年同期减少325家；新建银幕 332块，较去年同期减少2129块。 院线影投方面,头部院线中,金逸珠江本月票房较上月上升1位;运营效率方 面，万达院线运营效率遥遥领先，运营效率为1.80，其次是金逸珠江、上海联 和 ...

从单片表现来看，《飞驰人生3》作为IP系列续作，以超29亿的绝对优势，稳居档期票房榜首；聚焦国安题材影片 《惊蛰无声》以8.67亿档期票房成绩位居第二；漫改武侠电影《镖人：风起大漠》与合家欢动画《熊出没·年年有熊》分别 以8.06亿、7.13亿票房成绩位列第三、第四。在《飞驰人生3》和《镖人：风起大漠》的带动下，今年春节档购票画像也首 次更偏向年长男性。 作为本届春节档票房冠军，《飞驰人生3》展现出了成熟IP再春节档的优势，通过高认知+强转化带来票房基本盘，再 通过稳定的口碑表现带来票房突破。数据显示，《飞驰人生3》映前累计想看人数达97.8万创系列新高，首映日票房6.41亿 也刷新了系列首映日的票房纪录。影片制作持续升级，视效层面的突破获得观众高度认可，上映前两日单片IMAX票房占 比均超90%。 除头部影片领跑外，档期中亦涌现口碑黑马。武侠片《镖人：风起大漠》成为今年春节档唯一实现票房逆跌的影片。 《洞察》显示，影片首日票房排名仅第4，到第四日已成功升至第2，场次占比与票房占比同步走高。作为男频热血漫改作 品，《镖人：风起大漠》集齐几代功夫影星，精彩的动作戏成核心亮点，观众对主创及角色的评价占比达38.8 ...

一图速览>> @ 8 000 11 全社会跨区域人员 同比增长 8.2% 全国{ 较去1 全国民航累 较去年春运 ጭ - 入境外国人中, 较去年假期日均 ......... || 优 F 中国澳门与中国香酒 同比分别提升 39' 与泰国、韩国、马: 微化 中 [ 中 [ 上海共接 下 L 2月15日-22日 上海市线上线下消费 外国人最爱用"支作 上海之外，广州、深 苏州、成都成为入境 BEAUTY MED / F 000 票房前三名 《飞驰人生3》29.27 《 惊蛰无声》 8.68 《'镖人》 8.06 在春节档的加持下 2026年度总票房 (1 中国电影市场累计票 超越北美票房成绩, 同比增长 全国消费相关行业日 ...

2月24日，猫眼研究院发布《2026春节档数据洞察》显示，今年春节档电影总票房达到57.52亿元，总观 影人次1.2亿。由于缺乏强流量高热度的爆款大片的带动，档期内整体表现平平，仅《飞驰人生3》票房 表现符合行业预期《镖人：风气大漠》上映后凭借过硬口碑实现票房逆跌，带动假期最后两日大盘跌幅 相对较小。 猫眼娱乐市场分析师赖力表示，2026年春节档整体表现喜忧参半。一方面，头部IP的持续发力与优质作 品的口碑逆袭并存，下沉市场的消费潜力进一步释放，展现出中国电影市场的坚实基础和超强韧性。另 一方面，"冰火两重天"的最终格局，以及档期票房表现也给所有人带来了警示，行业也需要对春节档的 生态、不同影片的抗压能力，以及"定档晚""过度依赖流量"等现象重新评估审视。 （文章来源：每日经济新闻） 值得一提的是，今年春节档，由于影片平均时长缩短，带动了总放映场次大幅提升，一定程度上体现了 影院终端放映能力的提升。猫眼专业版数据显示，今年春节档总场次超435万，创春节档历史新高。期 间初一至初七日均场次超55万，相比去年同期提升15%，为观众提供更丰富的观影选择。与此同时，今 年春节档平均票价降至近六年最低水平，三四线城市票 ...

今年春节档，含"沪"量特别高。从出品端到消费端，全方位彰显"电影之城"的实力与底气——上海出品 的品质赋能影片竞争力，上海城市票房持续领跑全国，截至2月23日22时，上海为春节档贡献票房1.96 亿元，观影人次达362万，放映场次超12.5万场，连续5年蝉联春节档城市票房冠军，影院数量、排片场 次均为全国第一。 | 0 电影 | 9 灯塔专业版 Q C | | | | | --- | --- | --- | --- | --- | | 毛園 ▲ | 2026年春节档▼ | | √含服务费 | | | 情 | 57.42z | | | 清 | | く作 | | | | 明 | | 档 | | | | 档 | | 含预售实时 北京时间 22:01:12 更新 0 | | | | | | 总出票: 1.20亿张 3 场次: 435.06万 | | | 平均票价: 47.9 | | | ● 电影票房排名 | | | 更多指标 ▼ | | | 影片 | 票房占比 平均票价 场均人次 档期票房 | | | | | | (万) | | | | | 飞驰人生3 | 292216.40 | 50.9% | 48.7 | 43. ...

Group 1 - The core viewpoint of the article highlights the robust growth of China's film industry, projecting a total box office revenue of 51.832 billion yuan in 2025, with domestic films accounting for 79.67% of this revenue [1] - In 2025, there will be 51 films surpassing the 100 million yuan box office mark, with 33 of these being domestic productions [1] - The total number of films produced in 2025 is expected to reach 764, including 511 narrative films, indicating a diverse supply in the market [1] Group 2 - The number of cinema screens in urban areas is projected to increase by 2,219, bringing the total to 93,187 screens [1] - The top five films by box office revenue include "Nezha: Birth of the Demon Child," "Zootopia 2," "Detective Chinatown 1900," "Nanjing Photo Studio," and "731" [1] - The overall film market in China is characterized by a rich supply and diverse genres, reflecting the voices of the people and meeting the new cultural expectations of the public [1]

Group 1 - The total box office revenue for China's film industry in 2025 is projected to be 51.832 billion yuan, with a total of 1.238 billion viewers [4] - Domestic films generated a box office of 41.293 billion yuan, accounting for 79.67% of the total revenue [4] - A total of 51 films surpassed the 100 million yuan mark in box office earnings, with 33 of these being domestic films [4] Group 2 - The total number of films produced in 2025 is 764, including 511 narrative films [4] - The number of cinema screens in urban areas increased by 2,219, bringing the total to 93,187 screens [4] - The top five films by box office revenue include "Ne Zha," "Zootopia 2," "Detective Chinatown 1900," "Nanjing Photo Studio," and "731" [4] Group 3 - The film market in China for 2025 is characterized by a rich supply and diverse genres, reflecting the voices and sentiments of the people [4]

Core Insights - The total box office for Chinese films in 2025 surpassed 50 billion yuan, marking a significant increase from 42.5 billion yuan in the previous year, yet the industry faces a crisis with uneven distribution of box office success, heavily reliant on a few blockbuster films [1] - The year saw the release of "Nezha: The Devil Child Comes to the World," which accounted for nearly one-third of the total box office, highlighting the "winner-takes-all" phenomenon in the industry [1] - Despite the opening of 233 new cinemas and 1,588 new screens by October 2025, many cinemas are closing down, indicating a struggle for survival in the industry [1] Industry Trends - The influence of short videos, short dramas, and AI on film creation is growing, changing audience expectations and viewing habits [1] - The success of animated films, particularly "Nezha: The Devil Child Comes to the World," which grossed over 15.9 billion yuan, reflects a shift towards animation as a dominant genre in the market [8] - The narrative of "Nezha" challenges traditional family values and societal norms, resonating with contemporary youth and reflecting a broader cultural shift [9] Box Office Performance - The box office performance of many films in 2025 was disappointing, with sequels like "The King's Avatar: Battle of the West" failing to capture audience interest [11] - "The Sauce Garden Case," despite high expectations and a star-studded cast, faced backlash for its narrative structure and ultimately underperformed at the box office [12][13] - The contrasting success of films like "Detective Chinatown 1900" and "Nanjing Photo Studio," which resonated with patriotic sentiments, indicates a trend towards films that align with national pride [15] Artistic Achievements - Chinese art films achieved notable recognition at international film festivals, with several winning prestigious awards, suggesting a potential revival of Chinese art cinema [16] - However, the reception of these films among domestic audiences remains polarized, indicating a disconnect between critical acclaim and popular appeal [17] - Films like "Wild Times" and "Daylight" illustrate the challenges faced by art films in balancing artistic expression with audience engagement [18][19]

Core Viewpoint - The release of "Avatar 3" has generated significant buzz, achieving a box office of over 300 million yuan within three days of its release, indicating strong audience interest and market performance [1][4]. Box Office Performance - "Avatar 3" has broken several records, including the highest single-day box office for a sci-fi film during the Chinese New Year period and the highest single-day box office for an action film in the past five years, with a daily box office exceeding 140 million yuan [1][4]. - The total box office for the 2025 New Year period has surpassed 4 billion yuan, with over 50 films released, showcasing a diverse range of genres [5][6]. Film Details - Directed by James Cameron, "Avatar 3" introduces new visual effects technology and continues the story of Jake and Neytiri, facing new challenges from human adversaries and the villainous Na'vi group led by Varang [4]. - The film's runtime is 198 minutes, which contributes to higher ticket prices compared to other films [5]. Audience Reception - "Avatar 3" has a freshness rating of 69% on Rotten Tomatoes, lower than the first two installments, but is still considered a blockbuster, particularly for its visual effects [5]. - High ticket prices, with some exceeding 300 yuan on premiere day, have led to mixed audience reactions, with some potential viewers deterred by costs [5]. Market Trends - The current New Year film season is characterized by a "film+" ecosystem, expanding the viewing experience into a comprehensive cultural scene that drives offline consumption [6].

Group 1 - The core viewpoint of the article highlights the significant box office performance of "Avatar 3," which has generated over 3 billion yuan in just three days since its release [4][5]. - "Avatar 3" has set multiple records, including the highest single-day box office for a sci-fi film during the Chinese New Year period and the highest single-day box office for action films in the past five years [5]. - The film employs cutting-edge naked-eye 3D technology and continues the narrative from "Avatar 2," with a focus on the adventures of the characters Jake and Neytiri [7][8]. Group 2 - The film's critical reception shows a freshness rating of 69% on Rotten Tomatoes, which is lower than the first film's 81% and the second film's 76% [8]. - High ticket prices have been identified as a potential deterrent for audiences, with some tickets exceeding 300 yuan on the premiere day, leading to consumer reluctance [8]. - The 2025 Chinese New Year box office has already surpassed 4 billion yuan, with over 50 films released during this period, indicating a diverse range of genres and a robust market response [8][9].