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影响未来消费的八大经济模式
Sou Hu Cai Jing· 2025-09-15 13:52
Core Insights - The global retail consumption market is projected to double by 2035, reaching $110-120 trillion, with China expected to contribute $18-26 trillion, becoming a key growth engine [8][10] - Eight economic models are identified as drivers of this growth, including creator economy, new family economy, new silver economy, big health economy, healing and self-care economy, population migration economy, sustainable economy, and smart economy [10][12] Economic Models - **Creator Economy**: Characterized by independence and extraordinary creativity, where consumers become producers and sellers, driven by advanced production tools and digital platforms [10][16] - **New Family Economy**: Reflects the diversification of family structures beyond the traditional "nuclear family," leading to unique consumption needs [37][39] - **New Silver Economy**: Focuses on the changing perceptions of the elderly, who are expected to maintain active lifestyles and diverse consumption patterns [57][59] - **Big Health Economy**: Emphasizes the rising health consciousness among consumers, leading to increased demand for preventive healthcare and wellness products [12][13] - **Healing and Self-Care Economy**: Addresses the growing need for emotional support and community connection among consumers facing loneliness and mental health issues [13][14] - **Population Migration Economy**: Driven by cultural integration and consumption migration due to demographic shifts and urbanization [14][15] - **Sustainable Economy**: Reflects the increasing environmental awareness among consumers and the rise of sustainable business practices [14][15] - **Smart Economy**: Involves the integration of AI and big data into daily life, enhancing efficiency and decision-making in consumption [14][15] Market Opportunities - Companies must adapt their strategies according to the four-layer framework of "setting tone, clarifying direction, building advantages, and strengthening capabilities" to succeed in the evolving consumption landscape [10][12] - The creator economy is expected to grow at a compound annual growth rate (CAGR) of 10.5%, reaching a market size of $5.8 trillion by 2035, driven by lower barriers to entry and diverse monetization channels [32][33] - The new family economy presents opportunities for products and services tailored to various family structures, such as single-person households and multi-generational families [51][52] - The new silver economy offers potential for businesses to cater to the needs of an aging population, focusing on both care and lifestyle enhancement [68][69]
成年人为什么需要Labubu?
Zhong Guo Xin Wen Wang· 2025-06-13 11:42
Labubu。受访者供图 而这些"买娃"的人,大多数都是成年人。成年人为什么需要Labubu?这股热潮又会持续多久? 戴凤冠的 中新网北京6月13日电(记者 袁秀月)在社交媒体平台上,博主李黎发布的一篇为Labubu(拉布布)做凤冠 的笔记,获得了她开设账号以来的最高点赞。 这款来自泡泡玛特的小精灵风格潮玩,近日在世界各地掀起热潮。外国粉丝们排队数小时"抢娃",二手 市场上部分Labubu溢价超30倍,一个薄荷色初代Labubu更是被拍出108万元的天价。 随时随地带走的"精神搭子" "成年人的内心也住着一个小孩,我们可以从这些玩具上获得心理慰籍和疗愈。生活也许有时有点苦, 但Labubu是甜的。"2023年"入坑"Labubu的李黎认为,养宠物也是一样,但养宠物要考虑很多现实问 题,毛绒玩具就不一样了,是可以随时随地带走的"精神搭子"。 棉花娃娃爱好者张颖则认为,玩具其实是自己内心的投射。她平时喜欢旅游,带着Labubu去各种各样 的地方,就像带了一个朋友共同体验世界。 心理专家分析,毛绒玩具的柔软触感和可爱外观不仅能够引发人们的"萌系"情感,还扮演了一种"情感 寄托"的角色。在快节奏、高压力的现代生活中, ...