2026年1月1日8时，成女士的单位群里，领导新年第一句问候居然是，"新年第一天，你们还不起床抢茅 台吗？买不买，新年咱得蹭点这热乎气。" 8点06分，张先生已经注册完会员，守在手机边盯着1499元的购买页面，选好年份和数量，按耐不住地 等待开放购买的"猎杀时刻"。 昨天中午，朋友刚刚微信他，"听说从明天起，茅台要在自己的i茅台APP上，每天投放100吨1499的茅 台"。 虽然随后茅台官方明确辟谣了"每日投放100吨飞天茅台"的传闻，强调实际投放量将基于防止炒作、供 需适配及市场稳定原则动态调节，具体规则以i茅台平台商品详情页为准。但否认的只是100吨这个数 字，1499的茅台还是被媒体证实属实。 大象新闻记者 朱耒刚 2021年，茅台直销渠道占比不到20%，2025年第一季度，茅台直销收入已占比约45.89%。随着飞天茅台 上线i茅台，这一比例有望进一步提升。 茅台此举也是整个白酒行业数字化转型的缩影。近年来，五粮液、泸州老窖、洋河股份等主流酒企都在 加速线上布局。 茅台放大招，1499元飞天线上开售 2026年1月1日9时01秒，i茅台APP，张先生仍然没抢到，茅台瞬间秒空，他刷新页面，已经处于"补货 ...

Core Viewpoint - The company aims to promote high-quality development in the liquor industry while integrating traditional practices with innovative approaches [1][3]. Group 1: Company Operations - The company operates as a state-owned enterprise under Shanxi Xinghuacun Fenjiu Distillery Co., Ltd., focusing on the national brand operation center for Xinghuacun liquor [1]. - It has established a comprehensive compliance system that adheres to national liquor industry regulations, including product traceability and quality control [3]. - A digital traceability platform has been developed, allowing consumers to check product brewing batches and logistics information in real-time [3]. Group 2: Industry Contribution - The company is actively involved in promoting the cultural value of Qingxiang liquor by organizing forums and releasing consumption trend reports [3]. - It is exploring digital transformation in the liquor industry through a dual-track model of online brand operation and offline experience services, targeting younger consumers [3]. - The "Xinghuacun Liquor Digital Marketing Plan" is expected to drive a 45% year-on-year increase in online sales for 2024, providing replicable practices for traditional liquor enterprises [3]. Group 3: Market Impact - The company has built an operational network covering over 30 provinces and cities nationwide, contributing to the steady increase in market share for Xinghuacun liquor [5]. - By sharing operational experiences and management standards, the company supports the growth of regional liquor distributors [5]. - The company will continue to act as an "industry promoter," focusing on quality, cultural dissemination, and innovative models to contribute to the high-quality development of the liquor industry [5].