Core Insights - The effectiveness of live streaming in driving sales during overseas promotional events has been preliminarily validated, particularly during Black Friday [4][6][10] Group 1: Live Streaming Impact - Live streaming has significantly boosted sales during this year's overseas promotional season, with notable success for brands like Pop Mart in the UK, where sales surged by 1500% year-on-year in October [4][6] - The collaboration between AliExpress and UK influencers for Pop Mart's live streaming event resulted in rapid sell-outs of products within just two hours [3][4] - The live streaming event by Youmeng Technology in North America exceeded expectations, achieving a GMV of $630,000 in 12 hours, surpassing the initial target of $500,000 [4][8] Group 2: Market Trends and Brand Opportunities - Chinese brands are leveraging content platforms like TikTok to expand overseas, with significant potential in the US and European markets [5][10] - The UK retail brand Marks & Spencer has entered TikTok Shop, indicating a growing trend among foreign brands to engage in live streaming and content-driven e-commerce [6][10] - The overseas live streaming market is still in its early stages, but the integration of content and e-commerce is gaining traction, especially during major promotional events [6][9] Group 3: Market Maturity and Growth - Compared to last year's Black Friday, this year's live streaming efforts have shown marked improvement in terms of the number of live sessions and partnerships with influencers [7][8] - The number of influencers collaborating with Youmeng Technology has nearly doubled, indicating a growing influencer network in the North American market [8] - The increasing acceptance of live streaming as a commercial model among brands is attributed to market education and platform policies [8][9] Group 4: Consumer Behavior and Engagement - A significant portion of Gen Z and Millennials utilize platforms like TikTok for gift inspiration, with 43% of US Gen Z consumers shopping directly through TikTok Shop [9][10] - The third quarter GMV for TikTok Shop reached $19 billion, with US consumers contributing $4 to $4.5 billion, highlighting the platform's growing market presence [10] - The competitive landscape in the US live streaming market favors Chinese players, who possess advantages in supply chain and content marketing strategies [10]

Core Insights - The article highlights the rapid growth of Chinese brands, particularly Pop Mart, in overseas markets through live streaming, especially during major sales events like Black Friday [1][2][4] Group 1: Live Streaming Impact - Live streaming has significantly boosted sales, with Pop Mart's official store on AliExpress seeing a 1500% increase in sales in October compared to the previous year [2] - During Black Friday, live streaming events for various brands, including Beisi and Tebu, were organized to enhance sales [2] - A specific live stream by the influencer Simplymandys achieved a GMV of $630,000 in 12 hours, surpassing the initial target of $500,000 [2] Group 2: Opportunities for Chinese Brands - Content platforms like TikTok present new opportunities for Chinese brands to integrate content and shopping, with significant growth potential in the European and American markets [3] - Brands are accumulating valuable content on TikTok, which is becoming an asset for marketing and sales [3] - UK retailer Marks & Spencer has entered TikTok Shop, indicating a trend of international brands exploring live streaming and content collaboration [3] Group 3: Market Maturity and Growth - The overseas live streaming market is still in its early stages but shows great potential, with platforms like AliExpress and TikTok actively promoting the "content + e-commerce" model [4][5] - Compared to last year, there has been noticeable progress in live streaming for overseas sales, with increased participation from influencers and brands [6] - The number of collaborations with influencers has grown significantly, with nearly 1,000 brands cooperating with the agency in the U.S. market this year [6] Group 4: Consumer Behavior and Trends - A Nielsen survey indicates that 46% of Gen Z and 38% of millennials use platforms like TikTok for gift inspiration, highlighting the importance of content in driving consumer behavior [7] - TikTok Shop's GMV reached $19 billion in Q3, with U.S. consumers contributing $4 to $4.5 billion, making it the largest market [7] Group 5: Competitive Landscape - Chinese live streaming agencies have a competitive advantage in the U.S. market, as local players lack the same level of expertise [8] - The majority of live streaming strategies from China can be effectively adapted to overseas markets, providing a competitive edge [8] - Successful brand expansion requires a focus on content development and localization to connect with local consumers [8]

Core Insights - The 2026 Global Cross-Border E-Commerce Trade Expo will be held from July 9 to 11 in Hangzhou, attracting global attention in the cross-border e-commerce sector [2][6] - The theme of the expo is "Selecting Quality Products from the Source, Connecting Cross-Border Talent," addressing the core needs of the industry [6] Industry Trends - The expo emphasizes "Live Streaming, Brand Expansion, and Emerging Markets" as key focuses, highlighting live streaming as a new marketing trend in cross-border e-commerce [6] - Brand expansion is seen as essential for enhancing international competitiveness, with the expo providing opportunities for brand showcasing and promotion [6] - Emerging markets are identified as having significant growth potential, with the expo aimed at supporting businesses in exploring new opportunities [6] Event Features - Hangzhou is positioned as an advantageous location for the expo due to its robust cross-border ecosystem, rich talent resources, and developed live streaming industry [6] - The expo will feature a wide range of exhibits, including home goods, fashion products, personal consumer goods, electronic products, and services related to e-commerce platforms and cross-border ecosystems [7] - The event aims to provide a high-end platform for brand display, trade negotiations, procurement connections, and resource sharing, benefiting exhibitors, professionals, and consumers alike [7]

2025 年 TikTok 直播生态持续爆发，全球公会数量突破 20 万家，但头部 10% 公会占据 80% 流水的格局下，快速通过平台审核成为抢占红利的关键。不少 创业者满怀期待提交申请，却因资质不符、材料瑕疵等细节问题屡屡碰壁。本文结合最新政策与实战案例，拆解从前期准备到开通运营的全流程细节，帮 你避开拒审陷阱。 一、申请前核心筹备：资质与材料的 "生死线" （一）预审核自查（1-2 天） TikTok 对公会的审核本质是评估 "合规性" 与 "运营能力"，前期筹备需精准匹配平台要求，这一步直接决定申请成败。 （一）企业资质：区域差异决定基础门槛 TikTok 明＋mcnhs确要求申请主体为境外注册＋7737企业，国内公司直接申请会被秒拒。不同区域的具体要求差异显著，选错注册地可能满盘皆输 （二）材料清单：3 类核心文件缺一不可 材料准备需遵循 "清晰、合规、完整" 原则，模糊漏传是 80% 申请者的踩坑点： 所有材料需压缩至单个文件≤3MB，按 "基础资质 + 团队材料 + 业务规划" 分类打包，支持 PDF 或 JPG 格式。 二、申请全流程：4 个阶段精准推进 TikTok 公会申请需按流程稳步操作 ...

7月10日—12日，2025全球跨境电商交易博览会将在杭州大会展中心举行。本届博览会由浙江省商 务厅、杭州市人民政府支持，杭州市商务局发起，扩展集团、深圳市海圈科技有限公司、杭州日报、都 市快报、跨境百人会共同组织。这是中国（杭州）跨境电商综合试验区成立十周年的重要献礼，也是杭 州推动跨境电商高质量发展行动计划的重要实践。 直播出海专区联合8家头部MCN机构，分享欧美、东南亚市场的爆品孵化方法论。知识论坛专区设 置4大论坛、20个专场，邀请上百位行业嘉宾分享实战经验。政府服务专区首创"多位一体"政务咨询模 式，为企业提供关务、税务等一站式服务。"外贸优品 科技出海"专区则整合各类资源，助力企业拓展 海外市场。 据悉，展会期间将举办多场高规格论坛活动。6号馆将举行开幕式及国际供应链对接会；3号馆设有 跨境卖家增长论坛和全球平台大讲堂，帮助卖家实现从0到1的突破和从1到100的增长；4号馆举办产业 带出海论坛，聚焦电子汽配、家居户外等热门品类。 作为全国跨境展览会的风向标，本届博览会不仅展示杭州跨境电商发展的丰硕成果，更为中国企业 开拓海外市场搭建了重要平台。从产业带到人才，从直播到合规服务，这里将汇聚全球资源， ...