Core Viewpoint - The article emphasizes the importance of focusing on one's own life and happiness rather than comparing oneself to others, which can lead to feelings of inadequacy and jealousy [10][24][90]. Summary by Sections Section 1: Relative Deprivation - The concept of "relative deprivation" is introduced, explaining how individuals often feel envious when they see others succeed, leading to negative emotions [7][8]. - The article suggests that most suffering comes from internal comparisons rather than external circumstances [9][10]. Section 2: Personal Stories and Comparisons - The narrative of two friends, Chen Kaixi and Roman, illustrates how comparing life paths can lead to jealousy and damage relationships [11][17]. - Roman's journey highlights the realization that personal fulfillment should not be measured against others [19][20]. Section 3: The Impact of Envy - A case study of a colleague's housing situation demonstrates how envy can lead to negative emotions and deteriorating work relationships [25][30]. - The article cites that envy can lead to a downward spiral of dissatisfaction and self-doubt [31][32]. Section 4: Social Comparison Theory - The article references Leon Festinger's "social comparison theory," which explains how individuals often evaluate themselves based on others, leading to feelings of inadequacy [36][37]. - It argues that comparing oneself to others can obscure one's own value and identity [38][42]. Section 5: Finding Personal Value - The narrative of Yu Minhong illustrates the importance of recognizing one's unique path and not succumbing to societal pressures [46][55]. - The article emphasizes that true fulfillment comes from understanding and pursuing one's own goals rather than competing with others [58][60]. Section 6: The Role of Gratitude - Research from the Zuckerberg Neuroscience Center indicates that gratitude can enhance happiness and a sense of belonging [71]. - The article concludes that happiness is not about achieving everything but appreciating what one has [86][89].

Core Viewpoint - The controversy surrounding Sam's Club's introduction of popular snack brands has led to significant backlash from its members, who feel that the exclusivity and premium nature of the membership have been compromised [2][3][5]. Group 1: Consumer Sentiment - Members expressed dissatisfaction with the introduction of common brands like Haoliyou and Weilong, leading to a surge in negative reviews and calls for membership cancellations [2] - The core issue is not the quality of the products, as they meet Sam's "strict selection" standards, but rather the perceived dilution of brand exclusivity and identity among middle-class consumers [2][3] - The introduction of these brands has triggered feelings of relative deprivation among members, who feel that their premium membership no longer offers unique products [2][3] Group 2: Market Strategy - Sam's Club's strategy to introduce local brands is part of a broader plan to reduce reliance on imports and cut logistics costs, rather than a personal decision by management [3][4] - The company's business model relies on a membership system that emphasizes strict selection, large packaging, low margins, and high turnover, differentiating it from traditional supermarkets [4] - The current crisis highlights the need for Sam's Club to balance large-scale procurement with maintaining a sense of exclusivity and to enhance transparency in its supply chain [5] Group 3: Brand Perception and Identity - The backlash against the introduction of common brands reflects a deeper concern about the erosion of social status and identity among consumers, as they associate product scarcity with their social standing [3] - The incident has sparked conspiracy theories regarding management changes and strategic shifts, indicating a strong emotional investment from members in the brand's identity [3] - The need for Sam's Club to communicate effectively with Chinese consumers about trust and quality is emphasized, as the market is sensitive to issues of food safety and brand integrity [5]