Core Viewpoint - The controversy surrounding Sam's Club's introduction of popular snack brands has led to significant backlash from its members, who feel that the exclusivity and premium nature of the membership have been compromised [2][3][5]. Group 1: Consumer Sentiment - Members expressed dissatisfaction with the introduction of common brands like Haoliyou and Weilong, leading to a surge in negative reviews and calls for membership cancellations [2] - The core issue is not the quality of the products, as they meet Sam's "strict selection" standards, but rather the perceived dilution of brand exclusivity and identity among middle-class consumers [2][3] - The introduction of these brands has triggered feelings of relative deprivation among members, who feel that their premium membership no longer offers unique products [2][3] Group 2: Market Strategy - Sam's Club's strategy to introduce local brands is part of a broader plan to reduce reliance on imports and cut logistics costs, rather than a personal decision by management [3][4] - The company's business model relies on a membership system that emphasizes strict selection, large packaging, low margins, and high turnover, differentiating it from traditional supermarkets [4] - The current crisis highlights the need for Sam's Club to balance large-scale procurement with maintaining a sense of exclusivity and to enhance transparency in its supply chain [5] Group 3: Brand Perception and Identity - The backlash against the introduction of common brands reflects a deeper concern about the erosion of social status and identity among consumers, as they associate product scarcity with their social standing [3] - The incident has sparked conspiracy theories regarding management changes and strategic shifts, indicating a strong emotional investment from members in the brand's identity [3] - The need for Sam's Club to communicate effectively with Chinese consumers about trust and quality is emphasized, as the market is sensitive to issues of food safety and brand integrity [5]

Core Viewpoint - The article discusses the drastic changes in the perception and reality of studying in the United States for Chinese students, highlighting a significant decline in student visa numbers and the challenges faced by those who remain in the U.S. [3][4][8] Group 1: Decline in Chinese Students in the U.S. - As of March this year, the number of Chinese student visas has dropped by 42.5% year-on-year, returning to levels seen a decade ago [4]. - Many students are leaving the U.S. due to a combination of disillusionment and sudden policy changes, with some feeling relieved to return home [3][5]. Group 2: Changing Perceptions of the American Dream - The once idealized view of the U.S. as a land of opportunity has shifted, with students now facing discrimination and job scarcity [8][9]. - The financial burden of studying in the U.S. has increased, with average costs for undergraduate education reaching over 1 million CNY for four years [17][18]. Group 3: Challenges Faced by International Students - International students report difficulties in integrating into American culture, with language barriers and social exclusion being common experiences [21][24][25]. - The political climate, particularly under Trump's administration, has led to increased scrutiny and anxiety among international students regarding their visa status [26][29][31]. Group 4: Employment and Visa Uncertainty - The process of obtaining work visas such as H-1B is fraught with uncertainty, with only a 1 in 3 chance of being selected in the lottery, and Chinese applicants facing even lower odds [39]. - Many students are struggling to secure employment that offers visa sponsorship, leading to a sense of instability and fear of returning to their home country without a degree [36][42][44]. Group 5: Economic and Social Implications - The article highlights the growing trend of students from middle-class families pursuing education abroad, indicating a shift towards a more widespread aspiration for the "American Dream" [18]. - The narrative concludes with a sense of nostalgia for a time when the U.S. was seen as a beacon of hope, contrasting it with the current challenges faced by international students [46][49].

Core Viewpoint - The article discusses the drastic changes in the perception and reality of studying in the United States for Chinese students, highlighting a significant decline in student visa numbers and the challenges faced by those who remain [3][8][10]. Group 1: Visa and Enrollment Trends - As of March this year, the number of Chinese student visas has plummeted by 42.5% year-on-year, returning to levels seen a decade ago [8]. - Many Chinese students are leaving the U.S., with reports indicating that half of a group of students have already "escaped" [7]. Group 2: Financial Burden of Studying in the U.S. - The average cost of studying in the U.S. is around 1 million CNY, with tuition fees for public universities ranging from 40,000 to 62,000 USD per year and private universities costing between 54,000 to 85,000 USD [30][76]. - The total cost for a four-year undergraduate program can reach between 1.04 million to 2.21 million CNY [30]. Group 3: Employment Challenges - Chinese students face significant difficulties in securing employment, with many unable to find jobs and living under the threat of discrimination and expulsion [10][66]. - The probability of obtaining an H-1B visa is only 1 in 3, with Chinese applicants making up just 11.7% of successful applicants, compared to 72.3% for Indian applicants [64]. Group 4: Changing Perceptions of the American Dream - The article reflects on how the American Dream has become less attainable, with many students feeling disillusioned as opportunities diminish and costs rise [74][77]. - The narrative of the U.S. as a land of opportunity is contrasted with the current reality where many students struggle to find jobs and face increasing financial pressures [10][75].

Core Viewpoint - The article discusses the drastic changes in the perception and reality of studying in the United States for Chinese students, highlighting a significant decline in student visa numbers and the challenges faced by those who remain in the U.S. [4][8][41] Group 1: Visa and Enrollment Trends - As of March this year, the number of Chinese student visas has plummeted by 42.5% year-on-year, returning to levels seen a decade ago [4]. - Many Chinese students are choosing to leave the U.S., with reports indicating that half of a group of students have already "escaped" [4][41]. Group 2: Changing Perceptions of the American Dream - The once-promising image of the U.S. as a land of opportunity for students has shifted, with many now feeling marginalized and facing discrimination [8][41]. - The article reflects on the generational differences in perceptions of the U.S., with older generations still holding onto the "American Dream" while younger students are more skeptical [11][41]. Group 3: Financial Burden of Studying in the U.S. - The average cost of studying in the U.S. for Chinese students is around 1 million CNY, with expenses including tuition, living costs, and other fees [17][18]. - The financial strain is exacerbated by the increasing difficulty in securing stable employment post-graduation, leading to a sense of hopelessness among many students [41]. Group 4: Employment Challenges - The job market for international students has become increasingly competitive, with many facing difficulties in obtaining work visas and job offers [35][38]. - The approval rate for H-1B visas for Chinese applicants is significantly lower compared to Indian applicants, creating additional barriers for Chinese graduates [38]. Group 5: Cultural and Social Integration Issues - Many Chinese students report feeling isolated and struggling to integrate into American society, facing both language barriers and cultural differences [24][27]. - Experiences of discrimination and exclusion are common, with students feeling that they are not seen as equals by their peers [26][39].