从行业新人到硬科技创业者，影石创新科技股份有限公司创始人刘靖康，用10年时间把影石创新打造成 硬件领域里另类且优秀的公司：近3年公司营收复合增长率超65%，全景相机、运动相机市场份额名列 前茅……今年6月，刘靖康带领影石创新成功登陆上海证券交易所科创板，总市值突破700亿元，成为该 板块首位"90后"董事长。 "信心不是喊出来的，是做出来的。"刘靖康说，"企业必须练好内功，以技术和产品赢得市场。只有把 产品做到极致，把团队打造成敢打硬仗、能打胜仗的队伍，才能在风云变幻的市场中立得住、走得 远。" 始于敢想 刘靖康有着对技术与产品痴迷的"极客"基因。1991年出生于广东的他，从小就对计算机充满兴趣。高中 一年级时，他编写出显示街景的交互程序，在全国中小学生电脑制作活动中获奖；在南京大学就读时， 他用上千张同学照片合成各院系"标准脸"，被网友称为"标准哥"；大学期间出于好奇，他通过技术手段 发现老师邮箱的漏洞，促成学校系统升级。 这位曾经看上去"不囿常规、不循套路"的"不安分"少年，信奉"在大学时就做成公司，比毕业后再创业 要酷得多"。 刘靖康始终是位不言放弃的持续创业者——他开发过视频内容动态植入广告技术，为视 ...

Core Viewpoint - The article highlights the emergence of a new golden era for hardware entrepreneurship in Shenzhen, particularly in the Nanshan Technology Park, where a diverse range of innovative startups are thriving and leveraging local resources to create impactful products [3][4][8]. Group 1: Entrepreneurial Landscape - Shenzhen's Nanshan Technology Park has become a hub for over ten thousand startup teams, indicating a high density of entrepreneurial activity [4][8]. - The article categorizes three types of entrepreneurs: top technical talents in hardware, young professionals transitioning from other industries, and traditional factory owners from Shenzhen's electronics sector [5][8]. - Many of these startups operate with small teams, often consisting of just 1-2 members, yet they are capable of developing mature hardware products [6][21]. Group 2: Success Stories - Entrepreneurs like Hou Ningzhe and Li Yilu exemplify the new wave of hardware creators, with Hou focusing on robotic tactile sensing technology and Li developing a portable water purifier [12][15]. - Li's team, consisting of only three people, managed to raise over one million RMB in overseas funding and won a design award, showcasing the potential of small teams in the hardware sector [15][22]. - Zhang Hailong transitioned from managing an electronics factory to creating his own brand of smart rings, demonstrating the shift from traditional manufacturing to innovative product development [16]. Group 3: Collaborative Ecosystem - The article emphasizes the importance of Shenzhen's efficient hardware supply chain, which allows startups to quickly source components and collaborate with experienced manufacturers [27][30]. - The presence of numerous incubators and maker spaces in Shenzhen supports young entrepreneurs by providing access to resources, technical support, and market connections [34][36]. - The local entrepreneurial ecosystem fosters collaboration, enabling startups to validate their products through crowdfunding before scaling up production [25][26]. Group 4: Market Potential and Innovation - Shenzhen is home to a significant number of high-tech enterprises, with over 2.5 million national high-tech companies and a high density of AI and robotics firms [49][50]. - The article notes that small startups are often more agile and innovative than larger corporations, which may hesitate to enter new markets due to potential risks [42]. - The growth of "super nodes" in the hardware sector, such as companies that have achieved significant market share, illustrates the potential for small teams to disrupt established industries [41][42].

Core Viewpoint - The article discusses a special robot party organized by JinQiu Fund and various partners, focusing on the exchange of innovative experiences among hardware entrepreneurs and experts in the robotics field. Group 1: Event Overview - The event took place in Shenzhen, gathering over 40 hardware enthusiasts and experts to share insights and experiences in robotics [1][3][34]. - Key participants included executives from DiGua Robot and JinQiu Fund, along with various hardware entrepreneurs [3][8]. Group 2: Insights on Robotics and Hardware - General-purpose robots are designed for versatile applications, but using them in highly specialized factory settings may lead to conflicts and inefficiencies [15]. - It is suggested to focus on practical, verifiable pain points rather than chasing popular but complex scenarios [16]. - Emotional products should address human needs for connection and understanding, utilizing gamification to enhance user retention and accelerate commercialization [16][18]. - The key to success lies in creating net value rather than merely having superior technology; the right product must solve real problems and deliver measurable value [16]. Group 3: Entrepreneurial Experiences - Entrepreneurs are advised to identify real needs before selecting tools for development, avoiding self-indulgent R&D [21]. - A balance must be struck between performance, cost, and stability, tailored to specific scenarios [22]. - Data-driven iteration is emphasized, suggesting that real user feedback should guide continuous optimization [23]. - The importance of localizing the supply chain to mitigate geopolitical and supply risks is highlighted [25]. Group 4: Production and International Expansion - Embracing complexity is crucial; rather than avoiding pitfalls, reducing system complexity can help manage risks [26]. - The focus should shift from "what can I do" to "what must I solve," ensuring clarity on core pain points and quantifiable benefits [27]. - The article stresses the need for minimal viable products to validate market demand early in the development process [28]. - Building a cross-disciplinary team and maintaining clear boundaries for founders can enhance project success [29]. Group 5: Crowdfunding and Market Entry - Crowdfunding is identified as a critical entry point for international expansion, leveraging community engagement and content co-creation to amplify brand presence [31]. - Trust is essential for conversion in crowdfunding, with transparent communication and verifiable information being key to building confidence [32]. - Post-crowdfunding, maintaining community engagement through global activities and user-generated content is vital for long-term brand growth [32].

作者 | 袁斯来 访谈 | 袁斯来 黄楠 张子怡 编辑 | 杨轩 特朗普挥动关税大棒的时候，却不知道，中国公司仍然在纽约时代广场的荧幕上抢占眼球。 巨幕下的匆匆过客中，一定有这款Plaud AI录音笔的用户。它纤薄小巧，能贴在iPhone背后，接入ChatGPT整理录音，售价不算便宜，159美元起，但销量 却迅速突破了百万台。 （2025年6月，Plaud广告登上时代广场屏幕，图片来自Plaud.AI 公众号） 这样的口号放在十年前，没有多少人会当真。当下，却可能是许多野心勃勃年轻人理所当然的创业路径。不止一位创业者向36氪表达了这样的想法：一个 硬件创业公司，在2025年要是不盯着全球市场，不想做高溢价的品牌，那就太没想象力了。 在全球环境动荡不安的眼下，这样的"想象力"充满了珍贵的乐观主义勇气。 如果追寻这种勇气的源头，或许要将时间拨回到十年前。 2014年时，《华尔街日报》发文称赞一家产品刚上市两年的中国公司是"首个在全球主要的消费产品领域，成为先锋者的中国企业。" 赞誉背后的现实是：以中国加入WTO为标志的全球化十几年后，中国出口总值已达到14万亿人民币，但中国产品给世界留下的印象仍然是：性价比不 错 ...