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门店变身“城市补给站”,“社区合伙人”的ESG实践
Nan Fang Du Shi Bao· 2025-08-08 03:07
Core Viewpoint - The article highlights the establishment of the "Community Neighbors' Home" in the Nonglin Road community, which serves as a model for community co-governance and provides various services to residents, enhancing their quality of life and fostering a sense of community [1][11]. Group 1: Community Services - The "Community Neighbors' Home" spans approximately 500 square meters and includes multiple service areas such as a governance center, health station, youth employment base, and more, effectively integrating various community services [3][11]. - Since its operation began in September 2024, the facility has successfully integrated into the community, offering services like free umbrella borrowing and social worker consultations [3][4]. - The community has seen over 300 events, including neighborhood feasts and cultural festivals, benefiting nearly 10,000 residents [5]. Group 2: Support for Vulnerable Groups - The initiative includes specific services for the elderly, such as free repair services scheduled monthly, addressing their concerns about unfamiliar online services [4][10]. - The "I Teach You to Use a Mobile Phone" project has reached 130 cities, conducting over 90,000 classes and serving approximately 1.3 million elderly individuals [10]. Group 3: Corporate Social Responsibility - The company, Beike, aims to transform its stores into "urban supply stations," enhancing community life and promoting a harmonious environment [5][7]. - Beike's community service model has become a reference for other regions, with plans to replicate the successful "Community Neighbors' Home" model in other areas of Guangzhou [5][11]. - The "Beike Rider Station" project provides essential services to new employment groups, including delivery and ride-hailing workers, with plans to establish nearly 2,000 stations in key cities by the end of 2025 [8][9].