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淳安首个亿元级外资“威士忌+旅游”工旅融合项目完成初酒入桶
Hang Zhou Ri Bao· 2025-12-16 02:14
历史性的第一桶灌装 近日,英国百年烈酒集团奥歌诗丹迪旗下淳岸麦芽威士忌酒厂初酒入桶仪式在淳安县举行,标志着 该酒厂正式由建设阶段迈入生产阶段,也成为"中国威士忌千岛湖产区"从蓝图走向现实的关键一步。 作为奥歌诗丹迪集团在本土之外最大规模的实业投资,也是深耕中国市场的核心布局,淳岸麦芽威 士忌酒厂自落地淳安以来,便备受行业瞩目。项目依托千岛湖优越的生态优势,深度融合苏格兰传统酿 造工艺与中国本土风土,致力于打造高端威士忌产区的示范工程。据了解,淳岸威士忌酒厂项目分为两 大功能区,包括年产4500吨的威士忌酒厂和可洞藏10万桶橡木桶的酒库,未来将成为集生产、陈酿、展 示于一体的现代化威士忌产业基地。 "淳安的生态禀赋与营商环境为项目落地提供了坚实保障,淳岸麦芽威士忌酒厂的投产是集团全球 化布局的重要里程碑,未来将持续深耕,助力千岛湖产区走向世界。"奥歌诗丹迪集团董事亚伦·希尔曼 表示,淳岸麦芽威士忌酒厂作为淳安首个亿元级外资"威士忌+旅游"工旅融合项目,从项目签约到酒厂 投产仅历时2年8个月,这充分体现了优质营商环境加持下的"淳安速度"。 淳安县相关负责人表示,该项目不仅丰富了千岛湖旅游的产品内涵,也为区域产业升 ...
开采矿石、游核电站……“逛工厂”缘何成为文旅“香饽饽”?
Core Insights - The trend of "factory tours" is evolving from a niche experience to a mainstream choice, driven by tourists' curiosity about industrial processes and brand culture, as well as the growing popularity of experiential tourism [6] Group 1: Industrial Tourism Development - The Cangnan Town Alunite Industrial Tourism Area in Zhejiang has been recognized as one of the "Top 10 Fun Factories in Zhejiang for 2024," showcasing a blend of industrial tourism with educational and cultural experiences [1][2] - The Alunite Industrial Tourism Area has generated over 40 million yuan in annual tourism revenue for the town, attracting approximately 1.67 million visitors in 2024 [3][2] - The area features over 300 mining heritage sites, including significant relics and intangible cultural heritage related to alunite mining, contributing to its reputation as the "World Alunite Capital" [2] Group 2: Innovative Factory Experiences - The Boss Electric Appliance Factory has integrated technology and AI to enhance visitor experiences, including the launch of an AI cooking model and themed tours that combine culinary culture with factory visits [4] - The Yiyue Brewing Company, a time-honored brand, has transformed its factory into a "transparent factory" where visitors can engage in traditional brewing techniques, further promoting the integration of industry and tourism [5] Group 3: Popularity of Factory Tours - The Sanmen Nuclear Power Station has become a popular destination for families, offering interactive experiences that allow visitors to learn about nuclear power operations while enjoying nearby recreational activities [6] - The industrial tourism sector in Zhejiang is characterized by three models: revitalizing industrial heritage, showcasing modern production processes, and demonstrating traditional craftsmanship and intangible cultural heritage [6] Group 4: Future Directions - Zhejiang is developing a grading standard for industrial tourism bases, categorizing them into levels based on core attractions, product systems, and tourism services, similar to tourism scenic area quality ratings [7] - Successful examples from other regions, such as the Qingdao Beer Museum and Beijing Shougang Park, illustrate that innovative and engaging factory experiences can attract more visitors [7]
第三届“520”安徽文旅惠民消费季活动在安庆举行
Sou Hu Cai Jing· 2025-09-21 21:59
Core Insights - The event held on September 20 in Anqing City, Anhui Province, aimed to promote consumption and tourism integration for the upcoming Mid-Autumn Festival and National Day [1][2] Group 1: Event Overview - The theme of the event was "Financial Empowerment of Consumption, Cultural and Tourism Renewal of Cities," organized by various governmental bodies including the Anhui Provincial Department of Culture and Tourism and the People's Bank of China Anhui Branch [2] - The event featured a stunning video showcasing the revitalization of industrial heritage, highlighting how it can thrive in the modern era [2][3] - A digital persona named "An An" was introduced to promote new tourism routes, offering deep experiences of Anqing's industrial and cultural heritage [2] Group 2: Financial Initiatives - Financial institutions announced measures to support consumption, including personal consumption loan subsidies and promotional coupons for cultural and tourism consumption [2] - A dedicated area was set up for financial empowerment initiatives, promoting various consumer benefits such as instant discounts and points redemption [2] Group 3: Cultural Activities - The event included a series of activities from September 20 to October 8, such as light shows, interactive park experiences, and food competitions, aimed at enhancing community engagement [7]
西南资本(贵州)有限公司获20亿元战略投资,多元产业布局再提速
Sou Hu Cai Jing· 2025-08-12 16:10
Core Viewpoint - Southwest Capital (Guizhou) Co., Ltd. has signed a strategic investment agreement with China Cultural Tourism Group, which will inject a total of 2 billion RMB into six major industries, marking a new chapter in Southwest Capital's diversified development [1][6]. Group 1: Investment and Collaboration - The strategic investment of 2 billion RMB will be allocated to the film, low-altitude economy, pharmaceutical, mining, liquor, and technology sectors [1][6]. - The collaboration period is set for five years, during which China Cultural Tourism Group will not participate in the daily management or profit distribution of Southwest Capital, ensuring operational autonomy [5]. Group 2: Industry Focus and Strategic Alignment - The six industries targeted by the investment align with national strategic emerging industries and leverage Guizhou's resource endowments and industrial foundations [3]. - The low-altitude economy is in line with national policies promoting general aviation, while the pharmaceutical, mining, and liquor sectors benefit from Guizhou's rich biological and mineral resources [3]. Group 3: Future Development and Goals - The investment will provide sufficient funding for technology research and development, project construction, and market expansion, accelerating the scale development and synergy of the six industries [6]. - Southwest Capital aims to deepen industry integration and move steadily towards its listing goal, contributing more to the regional economic development of Guizhou [6].
老板电器全球烹饪艺术中心上榜“浙江十大好玩的工厂”,引领工业旅游新范式
Core Insights - The "2024 Zhejiang Cultural and Tourism Top Evaluation List" awarded Hangzhou Robam Appliances Co., Ltd. the title of "Top Ten Fun Factories in Zhejiang" for its innovative practices at the Global Culinary Arts Center [1] - The Global Culinary Arts Center integrates technology and culture, offering visitors a unique experience that includes modern production processes, culinary tasting, interactive activities, and cooking knowledge [1][3] Group 1: Company Achievements - The Global Culinary Arts Center has received 1,662 groups and 107,714 visitors since its opening, attracting tourists from North America, Europe, and Southeast Asia [2] - The center features a cooking museum, an innovation hall, a product art gallery, a cooking teaching base, and a party building culture hall, creating a comprehensive ecosystem for cultural transmission, technology display, and practical education [2] Group 2: Strategic Development - Robam Appliances has established a "Culinary Culture Dissemination" strategy, which has led to a milestone achievement in 2023 with an investment of nearly 200 million yuan and a construction area of 21,000 square meters for the Global Culinary Arts Center [1][3] - The company announced a "Technology + Culture" development path for 2024, launching the industry's first AI cooking model "Shishen" and developing five themed study routes that incorporate cooking creation, health management, parent-child interaction, and food education [3]